--- title: "About Brantial | Our Agentic Commerce Vision" description: "Why Brantial was founded, our agentic commerce vision and how we approach product information, shopping tasks, control and verification." source_url: "https://brantial.ai/about/" lang: "en" --- ABOUT BRANTIAL # We are here to make commerce that runs through SI agents more reliable. Brantial is a technology company focused on helping businesses develop their products and commerce processes into a form that SI agents can understand and act on correctly. Our aim is to raise accuracy across the path from product information to a completed purchase, to give businesses control, and to make the result of every improvement visible. - 01 Understand - 02 Test - 03 Correct - 04 Verify THE PROBLEM ## A product understood correctly is where a correct purchase begins. A shopping request usually starts with a few words: a product that fits a particular need, the right size, a certain budget or a delivery date. Meeting that request, however, requires many pieces of information to be right at the same time. Product attributes must be clear, variants must match correctly, price and stock must stay current, delivery terms must be understood, and the cart must be built to match what was asked for. A missing product attribute, a wrongly matched variant or an offer that is no longer current can send the purchase down the wrong path. We are building Brantial’s new product vision on making these problems legible and solvable. AN EXAMPLE REQUEST > “A waterproof winter coat, size 38, under 2,000 TRY, delivered by Friday.” FOR THIS REQUEST TO BE MET **Product attributes** must be clear **Variants** must match correctly **Price and stock** must stay current **Delivery terms** must be understood **The cart** must match the request One wrong line and the purchase goes the wrong way. OUR MISSION ## To give businesses concrete control over agentic commerce. We want businesses to be able to see how their products are being assessed by agents and where a shopping task breaks down. Our goal is to turn those findings into corrections with a known source, and to measure the effect of the change afterwards. We build our product approach on four complementary steps: - 01 **Understand** Assess products, variants, price, stock and purchase terms together with their sources. - 02 **Test** Examine whether a specific shopping request can be completed correctly. - 03 **Correct** Tie the problem to information you can trust, and put the proposed change in front of the person authorised to approve it. - 04 **Verify** Check that the change was applied and what it improved in the task it was meant to fix. The verified result is measured again We believe this approach will make it clearer for businesses where to start and which change actually worked. OUR VISION ## Every business able to take part in agent-led commerce on its own terms. We are working towards a future where businesses can prepare for different SI experiences while keeping the commerce infrastructure they already have. In that future, product information should be legible, commercial terms current and transaction permissions explicit. Businesses should be able to see which data was used, which change was made and how the result was verified. Brantial’s long-term direction is to become an agentic commerce optimisation platform that carries this way of working across different store and catalogue systems. Our starting focus is product selection, variants, offers and cart accuracy. OUR PRODUCT PRINCIPLES ## What kind of product do we want to build? - 01 **Information with a known source** It should be possible to see which data a product attribute rests on. Information that cannot be verified should be shown as missing. - 02 **Actions with explicit authority** The scope of a change, the system it will be applied to and whose approval it needs should all be visible. - 03 **Improvement with a shown result** Checking whether the fix actually solved the problem should be part of the product, not just applying it. - 04 **A working experience people can follow** Commerce teams should see the impact of a problem and the work it takes; technical teams should be able to reach the data and the transaction detail when they need to. TODAY AND NEXT ## The foundation we have today, the step we take next Our current platform covers brands’ visibility in SI answers, the sources behind those answers and the content work that follows. We are building our new product plan for agentic commerce on that foundation. Product and offer accuracy, testing shopping tasks, approved corrections and result verification are the priorities of this direction. We will state available features and development goals separately on our product pages. TODAY’S FOUNDATION - Brand visibility in SI answers - Examining the sources those answers rest on - Content development work DIRECTION OF DEVELOPMENT - Product and offer accuracy - Testing shopping tasks - Approved corrections and result verification The second column is a direction of development; we state separately on our product pages which features are available today.