--- title: "Selen Çetin, Author | Brantial" description: "Selen Çetin is a Generative Search Expert at Brantial, specializing in how content is discovered, interpreted and cited by AI-powered search systems." source_url: "https://brantial.ai/authors/selen-cetin/" lang: "en" --- Brantial author # Selen Çetin **Generative Search Expert** [LinkedIn](https://www.linkedin.com/in/nitecneles/) ## Areas of expertise - Prompt Tracking - AI Visibility - AI Search - GEO - AI Brand Perception - Brand Monitoring - SEO - Guides About the author ## Expertise and experience Selen Çetin is a Generative Search Expert at Brantial, specializing in how content is discovered, interpreted and cited by AI-powered search systems. A Linguistics graduate from Dokuz Eylül University, she combines language expertise with digital marketing to develop content strategies for traditional and generative search. Her work focuses on helping brands strengthen their AI visibility and become trusted, citation-worthy sources across answer engines. Publications ## Articles by this author 18 Sep 21, 2026 ### How Many Prompts Should You Track for AI Visibility? Learn how many prompts to track for AI visibility, why branded and unbranded prompts should be separated, and when 50 or 150 prompts make sense. Read article → [How Many Prompts Should You Track for AI Visibility?](https://brantial.ai/blog/how-many-prompts-track-ai-visibility/) Sep 20, 2026 ### AI Brand Perception: How Does ChatGPT See Your Brand? Learn how ChatGPT and other answer engines describe your brand, how to audit attributes, objections and sources, and how to fix weak or wrong positioning. Read article → [AI Brand Perception: How Does ChatGPT See Your Brand?](https://brantial.ai/blog/ai-brand-perception-how-chatgpt-describes-your-brand/) Sep 18, 2026 ### AI Read Your Page but Didn't Cite It: What Should You Fix? Learn why an AI system may retrieve your page without citing it, how to diagnose the gap, and what to improve to earn more useful citations. Read article → [AI Read Your Page but Didn't Cite It: What Should You Fix?](https://brantial.ai/blog/ai-read-your-page-but-did-not-cite-it/) Sep 16, 2026 ### What Is Query Fan-Out? How AI Search Finds and Selects Sources See how Google AI Mode expands one question into related searches, retrieves possible sources, and turns them into a cited answer. Read article → [What Is Query Fan-Out? How AI Search Finds and Selects Sources](https://brantial.ai/blog/what-is-query-fan-out-how-ai-search-selects-sources/) Jan 2, 2026 ### What Triggers AI Overviews? Based on 146 million search results, learn which queries trigger Google AI Overviews and why intent, query length and topic matter more than CPC. Read article → [What Triggers AI Overviews?](https://brantial.ai/blog/what-triggers-ai-overviews/) Dec 30, 2025 ### How Does NotebookLM Simplify Content Creation? A Step-by-Step Guide The process of content creation is often split between two demanding phases: exhaustive research and creative execution. Read article → [How Does NotebookLM Simplify Content Creation? A Step-by-Step Guide](https://brantial.ai/blog/how-does-notebooklm-simplify-content-creation-a-step-by-step-guide/) Dec 24, 2025 ### How Does Perplexity AI Differ From Traditional Search? (2026) Perplexity searched and cited sources in all 11,790 answers we measured, about 15 per answer. Here are 7 key differences from traditional search. Read article → [How Does Perplexity AI Differ From Traditional Search? (2026)](https://brantial.ai/blog/perplexity-ai-vs-traditional-search-engines-the-core-differences-explained/) Dec 22, 2025 ### AI Search Optimization Tools: How to Compare the Right Capabilities A practical framework for comparing AI search optimization tools by coverage, metrics, source analysis, workflow support and decision value. Read article → [AI Search Optimization Tools: How to Compare the Right Capabilities](https://brantial.ai/blog/ai-search-optimization-tools-compared-features-metrics-and-best-use-cases/) Dec 18, 2025 ### How to Benchmark Your Brand’s AI Presence Against Competitors? Learn how to benchmark your brand's AI presence against competitors with shared prompts, fair metrics, citation and sentiment analysis, and clear actions. Read article → [How to Benchmark Your Brand’s AI Presence Against Competitors?](https://brantial.ai/blog/how-to-benchmark-your-brand-s-ai-presence-against-competitors/) Dec 15, 2025 ### GEO vs SEO: The Differences, the Overlap and How to Do Both SEO earns a place in the search results; GEO earns a place in the AI answer. See how GEO and SEO differ, where they overlap, and how to do both. Read article → [GEO vs SEO: The Differences, the Overlap and How to Do Both](https://brantial.ai/blog/seo-vs-geo-what-s-the-real-difference-in-2026/) Dec 11, 2025 ### What is Search Everywhere Optimization (SEvO)? Learn what Search Everywhere Optimization (SEvO) is, why search now reaches beyond Google to AI assistants, social and video, and how to put it to work. Read article → [What is Search Everywhere Optimization (SEvO)?](https://brantial.ai/blog/what-is-search-everywhere-optimization-sevo/) Dec 8, 2025 ### How to Track AI Search Traffic in GA4: AI Assistant Guide Measure traffic from ChatGPT, Gemini, and other AI assistants in GA4 using the right channels, sources, conversions, and visibility metrics. Read article → [How to Track AI Search Traffic in GA4: AI Assistant Guide](https://brantial.ai/blog/how-to-track-traffic-from-ai-search/) Dec 4, 2025 ### How to Get Cited by AI? Strategies for Maximizing Content Visibility Learn how to get cited by AI models: structure content clearly, use schema and metadata, build topical authority and E-E-A-T, and earn trusted mentions. Read article → [How to Get Cited by AI? Strategies for Maximizing Content Visibility](https://brantial.ai/blog/how-to-get-cited-by-ai-strategies-for-maximizing-content-visibility/) Dec 1, 2025 ### How to Make Content Discoverable to AI Search Crawlers A practical crawlability and retrieval checklist for helping AI search systems access, understand and cite useful website content. Read article → [How to Make Content Discoverable to AI Search Crawlers](https://brantial.ai/blog/how-to-increase-the-discoverability-of-content-by-ai-crawlers/) Nov 27, 2025 ### AI Search Trends in 2026: What Changed and What to Do Next Eight AI search trends shaping discovery in 2026, with practical steps for improving brand mentions, citations, content coverage and measurement. Read article → [AI Search Trends in 2026: What Changed and What to Do Next](https://brantial.ai/blog/ai-search-trends-2026/) Nov 27, 2025 ### What is LLMs.txt? Learn what LLMs.txt is, how it guides large language models to your best content, what it cannot guarantee, and how to implement it on your site. Read article → [What is LLMs.txt?](https://brantial.ai/blog/llms-txt-guide-for-ai-visibility/) Nov 27, 2025 ### Why Each AI Platform Shows Different Answers? Learn why ChatGPT, Gemini, Claude, Perplexity and Copilot give different answers, from training data to retrieval and tuning, and what it means for brands. Read article → [Why Each AI Platform Shows Different Answers?](https://brantial.ai/blog/why-ai-platforms-show-different-answers/) Oct 21, 2025 ### What Is AI Visibility? How Do You Measure It? AI visibility is how often AI assistants like ChatGPT and Gemini name your brand in their answers. Learn what it means, how to measure it and how to improve it. Read article → [What Is AI Visibility? How Do You Measure It?](https://brantial.ai/blog/what-is-ai-visibility-how-to-measure-it/)