--- title: "SI Shopping: Product Visibility in ChatGPT | Brantial" description: "See which of your products ChatGPT shows when people shop, where they rank in the product row, at what price, and which merchants sell them." source_url: "https://brantial.ai/features/shopping/" lang: "en" --- SI Shopping # Be the product ChatGPT recommends. When shoppers ask ChatGPT what to buy, it answers with a row of product cards. Brantial shows which of your products make that row, where they land, at what price, and who sells them. - Results per product - Prices and sellers included - Rival products side by side Prefer a walkthrough? [Book a demo →](https://brantial.ai/contact/) ![SI Shopping: your products with their visibility and win rate, and the brands that appear most in ChatGPT shopping](https://brantial.ai/images/v2/cards/shop-top-brands-dark.webp) ![SI Shopping: your products with their visibility and win rate, and the brands that appear most in ChatGPT shopping](https://brantial.ai/images/v2/cards/shop-top-brands-light.webp) How ChatGPT shopping works ## From a question to a checkout, in four steps. 1. ### A shopper asks “Best wool sneakers under $150?” 2. ### ChatGPT searches It runs shopping searches and reads stores, reviews and forums. 3. ### A row of products It answers with product cards: image, price, rating and sellers. 4. ### A merchant gets the sale The shopper clicks through to a store. Brantial shows you every step. What you see ## Every product, in every shopping answer. Five views your e-commerce team will open first. ![A product’s visibility on each shopping question, and the slots it took next to rival products](https://brantial.ai/images/v2/cards/prod-page-dark.webp) ![A product’s visibility on each shopping question, and the slots it took next to rival products](https://brantial.ai/images/v2/cards/prod-page-light.webp) ![Top brands in ChatGPT shopping and the rival products seen next to Wool Cruiser](https://brantial.ai/images/v2/cards/shop-slots-dark.webp) ![Top brands in ChatGPT shopping and the rival products seen next to Wool Cruiser](https://brantial.ai/images/v2/cards/shop-slots-light.webp) ![Merchants ranked by how often ChatGPT sends shoppers to them, and the sellers shown with a product](https://brantial.ai/images/v2/cards/shop-merchants-dark.webp) ![Merchants ranked by how often ChatGPT sends shoppers to them, and the sellers shown with a product](https://brantial.ai/images/v2/cards/shop-merchants-light.webp) ![Shopping queries ChatGPT ran and the follow-up queries it branched into](https://brantial.ai/images/v2/cards/shop-shopping-queries-dark.webp) ![Shopping queries ChatGPT ran and the follow-up queries it branched into](https://brantial.ai/images/v2/cards/shop-shopping-queries-light.webp) ![Sites ChatGPT read for a product, and its retrievals split by source type](https://brantial.ai/images/v2/cards/prod-sources-dark.webp) ![Sites ChatGPT read for a product, and its retrievals split by source type](https://brantial.ai/images/v2/cards/prod-sources-light.webp) How we measure ## Counted per product, not guessed per brand. - ### Real buying questions We ask ChatGPT the questions your customers ask before they buy, in the language of your market. - ### Confirmed matches only A card counts only when it names the exact product. A family name without the colour, size or pack is left out. - ### Period against period Every number is compared with the period before it, so a drop shows up before it costs you sales. - ### Measured every day Shopping questions run on their own every day, so a new rival or a price change shows up the next morning. Who it’s for ## Built for teams that sell products online. - ### E-commerce teams See which products ChatGPT shows, at what price, and fix the pages behind the ones it skips. - ### Brands sold through retailers Know which retailers and marketplaces get the click when ChatGPT recommends your product. - ### Agencies Report product visibility for every client catalogue and show what changed after your work. Measured result 0 % ### SI visibility for a product line Food supplements · 320 questions · 4 months [Read the case study →](https://brantial.ai/case-studies/si-visibility-collagen-product-group/) FAQ ## Questions about SI Shopping Something else on your mind? [Ask us directly](https://brantial.ai/contact/) and someone from the team will reply. **Which AI shopping experience do you measure?** ChatGPT’s shopping answers: the row of product cards it shows when someone asks what to buy. How the other engines talk about your brand is covered by AI visibility tracking. **How is a product’s visibility calculated?** It is the share of shopping searches in which a card shows that exact product. When a card names the product family but not the colour, size or pack, that search is not counted, so the number never overstates you. **Can we see our competitors’ products?** Yes. Top brands ranks every brand that appears in your category, and each product page lists the rival products that shared its row. **Do you track prices?** Each card’s price is recorded next to your catalogue price, so a reseller’s discount or an out-of-date price shows up quickly. **Which websites shape the product answers?** Brantial records the pages ChatGPT read while answering and groups them into your site, brands and stores, competitors, communities and editorial sites. ## See where your products stand in AI today. Start with a free analysis of your brand, or book a demo to walk through SI Shopping with your catalogue. [Talk to sales →](https://brantial.ai/contact/)