---
title: "The Category's Vocabulary, in Turkish and English | Brantial"
description: "GEO, AEO, fanout, citation share: teams measure different things because different terms describe the same idea. This glossary fixes the definitions we use in the console and in reports."
source_url: "https://brantial.ai/glossary/"
lang: "en"
---

GLOSSARY

# The Category's Vocabulary, in Turkish and English

GEO, AEO, fanout, citation share: teams measure different things because different terms describe the same idea. This glossary fixes the definitions we use in the console and in reports.

[How it is measured](https://brantial.ai/contact/) [University](https://university.brantial.ai/tr)

CORE TERMS

## Twenty Terms, One Definition Each

### GEO

All measurement and content work aimed at being selected as a source in answer engines.

[GEO](https://brantial.ai/glossary/geo/)

### AEO

Describes the same work and is the category leader's preferred term.

[AEO](https://brantial.ai/glossary/aeo/)

### Citation Rate

The share of tracked answers in which your brand is shown as a source.

[Citation Rate](https://brantial.ai/glossary/citation-rate/)

### Share of Voice

Your mention count as a share of all mentions in the category.

[Share of Voice](https://brantial.ai/glossary/share-of-voice/)

### Mention vs Citation

A mention is your name appearing, a citation is the answer being grounded in your page. The second is worth more.

[Mention vs Citation](https://brantial.ai/glossary/mention-vs-citation/)

### Fanout Query

The sub-questions a model runs on its own behind the main query.

[Fanout Query](https://brantial.ai/glossary/fanout-query/)

### RAG

Retrieve, Augment, Generate: the three-stage process producing an answer.

[RAG](https://brantial.ai/glossary/rag/)

### Llms.txt

A text file telling models which content matters and how you prefer it read.

[Llms.txt](https://brantial.ai/glossary/llms-txt/)

### Ai.txt

A file defining permissions and usage rules for SI bots.

[Ai.txt](https://brantial.ai/glossary/ai-txt/)

### Search Bot

A bot fetching live content while answering. Block it and citation ends on that platform.

[Search Bot](https://brantial.ai/glossary/search-bot/)

### Training Bot

A bot collecting content for training. Blocking it does not directly end citation.

[Training Bot](https://brantial.ai/glossary/training-bot/)

### Answer Format

Writing that answers directly in the first two sentences, supported by tables and definitions.

[Answer Format](https://brantial.ai/glossary/answer-format/)

### Prompt Universe

The fixed prompt set a brand tracks regularly under identical conditions.

[Prompt Universe](https://brantial.ai/glossary/prompt-universe/)

### Prompt Volume

A modelled metric for how often similar prompts appear in a period.

[Prompt Volume](https://brantial.ai/glossary/prompt-volume/)

### Citation Drift

The gradual shift in which sources get cited for the same prompt.

[Citation Drift](https://brantial.ai/glossary/citation-drift/)

### Zero-click

The pattern where a user takes the answer and clicks no link.

[Zero-click](https://brantial.ai/glossary/zero-click/)

### Entity

The single brand identity a model recognises. Merging variants corrects measurement.

[Entity](https://brantial.ai/glossary/entity/)

### E-E-A-T

Experience, expertise, authoritativeness and trust signals, decisive in the Augment stage.

[E-E-A-T](https://brantial.ai/glossary/eeat/)

### Agent Readiness

How accessible, readable and quotable a site is for agents.

[Agent Readiness](https://brantial.ai/glossary/agent-readiness/)

### Visibility Score

A composite measure out of a hundred weighting mentions, citations and position.

[Visibility Score](https://brantial.ai/glossary/visibility-score/)

## See Where Your Brand Stands Today

Your analysis credit takes about four minutes to set up. The result screen shows your score and the first three fixes.

[Audit my brand](https://brantial.ai/brandscore/) [Talk to sales](https://brantial.ai/contact/)