---
title: "Coffee Sector SI Visibility Report | Brantial Research"
description: "Eight unbranded queries across ChatGPT, Gemini and Perplexity: Kahve Dünyası and Petra Roasting Co. share first place, and every category has its own leader."
source_url: "https://brantial.ai/reports/coffee-sector-si-visibility-report/"
lang: "en"
---

REPORTS / COFFEE · AUG 2026

# The Coffee Sector SI Visibility Report

“Which espresso machine is good for home?”, “Where can I buy specialty coffee beans?”, “What are the best grinder brands?”, these questions no longer go only to Google but straight to ChatGPT, Gemini and Perplexity. The model does not rank dozens of results; it recommends specific brands. Competition shifts from ranking high to being one of the brands inside the answer. We measured who makes that shortlist in coffee: 8 unbranded queries, three models, 24 answers.

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**24**SI answers analysed

**8**Categories measured

**7**Mentions for each leader

**4**Categories where Tchibo appears

## INSIDE THE CONSOLE

LIVE MODULES · SAMPLE DATA

### Overall Brand Visibility

Mentions across 24 SI answers

Kahve Dünyası

**7**

Petra Roasting Co.

**7**

Coffee Department · Philips · Tchibo

**6**

Kronotrop

**5**

### Category Leaders

Eight categories, eight different champions

Espresso machines → De'Longhi **✓**

Filter machines → Moccamaster **✓**

Specialty beans → Kronotrop **!**

Grinders → Baratza · Online → Coffee Department **→**

### Tchibo's Category Breadth

In how many of eight categories?

Tchibo: 4 categories Kahve Dünyası: 3 categories Most brands: 1 category

### The Unbranded Query Universe

Zero brand names, zero steering

Which espresso machine is good for home?Where can I buy specialty beans?The best grinder brands?Which Turkish coffee brand is good?

### Consensus Clusters

Brand groups named on all three models

**3** / 3 MODELS

FULL CONSENSUS IN SPECIALTY · TURKISH COFFEE · GRINDERS

### Equipment or Beans?

Recommendation tilt by category type

Equipment: global brands Specialty: local roasteries

01 / METHODOLOGY

## Eight unbranded queries, three models, 24 answers

Each query ran separately on ChatGPT, Gemini and Perplexity; recommendation frequency, category spread and consensus were measured.

QUERY SET

### Eight categories, all unbranded

Machines, beans, Turkish coffee, grinders, instant coffee, cafés and online stores.

MODELS

### ChatGPT, Gemini, Perplexity

The same queries were asked separately on three models.

MEASUREMENT

### Recommendation frequency and category spread

Each brand was counted by answers and categories.

CONSENSUS

### Visibility across all three models

Brand clusters more durable than single-model visibility were flagged separately.

02 / CRITICAL FINDINGS

## Every category has its own visibility dynamic

### Global brands lead coffee equipment

Technical specification, long reputation and multi-source review signals shape equipment shortlists.

### Local roasteries are strong in specialty coffee

Brands publishing origin, process and roast profile clearly come forward.

### Traditional and specialty coffee form separate clusters

Kahve Dünyası leads traditional, Petra specialty, while Tchibo bridges both.

### Consensus is stronger than a raw mention total

Brands recurring on all three models carry a more consistent trace across the web.

03 / THE RANKING

## Overall ranking

Across all 24 answers, Kahve Dünyası and Petra Roasting Co. share first place with seven mentions each.

RANK · BRANDMENTIONSOF 24STRENGTH

01 · Kahve Dünyası**7****%29**Traditional coffee, retail and cafés

01 · Petra Roasting Co.**7****%29**Specialty coffee, beans and roastery

03 · Coffee Department**6****%25**Online coffee retail

03 · Philips**6****%25**Machine category

03 · Sage / Breville**6****%25**Espresso equipment

03 · Tchibo**6****%25**Four categories at once

07 · Kronotrop**5****%21**Specialty beans and roastery

08 · Davidoff**4****%17**Instant and premium coffee

08 · De'Longhi**4****%17**Espresso and capsule machines

08 · Nescafé**4****%17**Instant coffee

04 / THE CATEGORY BREAKDOWN

## Every category has its own leader

The overall ranking alone does not explain category leadership.

### Espresso → De'Longhi

Sage/Breville and Philips are also strong.

### Filter machines → Moccamaster

A clear leader on its category query.

### Specialty beans → Kronotrop

Petra and Coffee Department appear on all three models.

### Turkish coffee → Mehmet Efendi

Selamlique and Kahve Dünyası also sit in the consensus cluster.

### Grinders → Baratza

Eureka, Comandante and 1Zpresso were recommended on all three models.

### Instant coffee → Nescafé

The category concentrates around one global name.

### Cafés → Starbucks

Kahve Dünyası leads locally.

### Online retail → Coffee Department

The commercial end of the specialty cluster.

> In traditional search the goal was a higher ranking; in SI search it is being one of the brands recommended inside the answer.

**BR**

**Coffee Sector SI Visibility Report, August 2026**Brantial Research

## Measure Your Category's SI Shortlist

The same unbranded, multi-model methodology shows which brands are recommended in your category.

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