--- title: "Real Estate AI Visibility Report | Brantial Research" description: "Which portals, banks and agencies do ChatGPT, Gemini, Perplexity, Mistral, DeepSeek and Meta Llama recommend for Turkish real estate questions? A first-party measurement of 3,000 answers." source_url: "https://brantial.ai/reports/real-estate-ai-visibility-report/" lang: "en" --- REPORTS / REAL ESTATE · OCT 2026 # Who Does AI Recommend When You Look for a Home? 500 unbranded real estate questions produced 3,000 answers on six engines. Sahibinden leads, the three brands that lead to hepsiemlak.com draw level when counted together, and 180 answers still recommend portals whose addresses now lead to Hepsiemlak or nowhere. [Measure your own category](https://brantial.ai/brandscore/)[Book a demo](https://brantial.ai/contact/) **3,000**Answers **3,094**Distinct brands and bodies **11.1%**Branded answers that name Sahibinden first **180**Answers recommending Zingat, Hürriyet Emlak or Milliyet Emlak ## INSIDE THE CONSOLE MEASURED · 19 OCTOBER 2026 ### The listings shelf Answers naming each portal · orange ones now redirect to hepsiemlak.com Sahibinden **287** Emlakjet **240** Hepsiemlak **170** Zingat **163** Hürriyet Emlak **100** ### The engine changes the shelf Share of answers that name a brand ChatGPT · web **86.2%** Gemini · web **69.2%** Mistral **67.2%** Perplexity · web **67%** DeepSeek **50.4%** Meta Llama **34.4%** ### Where the stale answers come from Answers recommending Zingat, Hürriyet Emlak or Milliyet Emlak Mistral, DeepSeek, Meta Llama: from training ChatGPT, Gemini, Perplexity: web search on ### Zingat lives on in the answers A brand whose address leads elsewhere is still recommended Today: zingat.com redirects to hepsiemlak.com **✓** October 2026: 163 answers still recommend Zingat **!** ChatGPT does so only once **→** ### Recommended, rarely cited Answers recommending Sahibinden against answers citing it **287** / 43 citations ENDEKSA: 51 RECOMMENDATIONS, 111 CITATIONS ### The question universe 20 topics, 8 user types, all in Turkish Awareness · 124Consideration · 243Decision · 133Renters, first-time buyers, investors… METHODOLOGY ## 500 unbranded questions, 6 answer engines, 3,000 answers Every question was asked separately on six engines, from a Turkish location and in Turkish, on 19 October 2026. Brands were recorded in the order they appeared and cited sources by address. QUESTION SET ### 20 topics, 8 user types Twenty-five questions each on 20 topics, from listings portals, renting and mortgages to title deeds, valuations, urban renewal, investment, holiday homes, foreign buyers and taxes. 124 awareness, 243 consideration and 133 decision questions; only 17 name a brand. ENGINES ### ChatGPT, Gemini, Perplexity, Mistral, DeepSeek, Meta Llama ChatGPT and Gemini answers were taken from the apps people use, with web search on. Perplexity searches the web too; Mistral, DeepSeek and Meta Llama answer from what they learned in training. MEASUREMENT ### Mentions, first place and sources A brand counts at most once per answer. The first brand named in each answer and the sites the engine cited as sources were recorded separately. VERIFICATION ### Each brand’s current status was checked The recommended portals’ addresses were opened to see where they lead today: zingat.com and hurriyetemlak.com redirect to hepsiemlak.com, and milliyetemlak.com does not resolve. **MEASURED** 19 October 2026 · Turkish location · Turkish **ENGINES** ChatGPT (GPT-5.6 Luna), Gemini (Gemini 3.5 Flash-Lite), Perplexity (Sonar), Mistral (Mistral Large), DeepSeek (DeepSeek Flash), Meta Llama (Llama 3.1 8B) **ENGINE AGREEMENT** On 35 of 500 questions all six engines named the same brand; two engines’ brands for the same question overlap 18.7% on average. **STABILITY** 50 questions were asked twice more. Single answers vary a lot: on average 24.7% of the brand list for the same question stayed the same, and the first brand stayed the same 47.8% of the time. The overall picture holds: four of the top five brands were the same in all three rounds, and the top two places never changed. That is why the report rests on 500 questions, not on any single answer. [Download all 500 questions (CSV) ↓](https://brantial.ai/data/reports/real-estate-ai-visibility-questions.csv) CRITICAL FINDINGS ## In real estate, AI’s shelf is narrow and partly out of date ### Sahibinden opens the list Sahibinden appears in 72.3% of answers that name a listings portal. It is the first name in 11.1% of all branded answers; no other brand comes close. ### Counted by where they lead, Hepsiemlak draws level zingat.com and hurriyetemlak.com redirect to hepsiemlak.com today. Answers naming at least one of the three make up 9.6%; answers naming Sahibinden 9.6%. The engines split visibility that leads to one address across three brands. ### Portals whose address changed are still recommended 180 answers recommend a portal whose address now redirects elsewhere or no longer resolves: Zingat in 163, Hürriyet Emlak in 100 and Milliyet Emlak in 21. 85.6% of them come from engines that do not search the web; ChatGPT named Zingat only once. ### Being recommended and being cited are different things Sahibinden was recommended in 287 answers but cited as a source in only 43. Endeksa was recommended in 51 and cited in 111. Sites that publish guides become the sites engines write their sentences from. ### Ziraat Bankası for mortgages, RE/MAX for agencies Ziraat Bankası appears in 67.9% of answers that name a bank. Global franchises take the top three places among agencies, with Turyap the first local chain in fourth; RE/MAX is in 71.2% of answers naming one. ### The engine changes the shelf 86.2% of ChatGPT answers name a brand, against 34.4% on Meta Llama. 2,585 brands appear on one engine only. THE RANKING ## The 10 most visible commercial brands How many of the 3,000 answers name each brand. Public bodies (e-Devlet, the land registry, the central bank, the capital markets board) are left out; they make up 8.5% of all mentions. RANK · BRANDANSWERSSHAREFIELD 1. Sahibinden**287****9.6%**Listings portal 2. Emlakjet**240****8%**Listings portal 3. Hepsiemlak**170****5.7%**Listings portal 4. Zingat**163****5.4%**No longer separate · redirects to hepsiemlak.com 5. Ziraat Bankası**106****3.5%**Mortgage lender 6. Hürriyet Emlak**100****3.3%**No longer separate · redirects to hepsiemlak.com 7. RE/MAX**89****3%**Agency network 8. Garanti BBVA**82****2.7%**Mortgage lender 9. İş Bankası**75****2.5%**Mortgage lender 10. Halkbank**65****2.2%**Mortgage lender THE CATEGORY BREAKDOWN ## Every kind of question has its own leader Percentages are the share of answers naming at least one brand from that category. ### Listings portal → Sahibinden 72.3% · then Emlakjet, Hepsiemlak, Zingat ### Mortgages → Ziraat Bankası 67.9% · then Garanti BBVA, İş Bankası, Halkbank ### Agencies → RE/MAX 71.2% · then Century 21, Coldwell Banker, Turyap ### New-build developers → Emlak Konut 51.6% · then TOKİ, Sinpaş, Ağaoğlu ### Valuation and data → Endeksa 58% · then Reidin, TSKB Gayrimenkul Değerleme ### Commercial property → CBRE 76.7% · then JLL, Colliers, Cushman & Wakefield ### Loan comparison → Hesapkurdu 30.4% · then Sigortam, Findeks, Hangikredi ### Public body → e-Devlet 21% · then TKGM, DASK, GİB TOPIC MAP ## Who leads on which question? Twenty-five questions per topic, 150 answers across six engines. Named: the share of answers naming at least one brand or body. Leader: the share of answers naming the most-mentioned name. TOPICNAMEDLEADERLEADER · MOST-CITED SITE Listings portals and home search**89.3%****61.3%**Sahibinden · hepsiemlak.com Home and earthquake insurance**86.7%****40.7%**DASK · allianz.com.tr Mortgages**81.3%****43.3%**Ziraat Bankası · yapikredi.com.tr Choosing an agent**69.3%****22.7%**RE/MAX · ticaret.gov.tr Home value and valuation**68.7%****13.3%**TCMB · tcmb.gov.tr Finding a rental**67.3%****28.7%**Sahibinden · hepsiemlak.com Foreign buyers and buying from abroad**66.7%****11.3%**TKGM · yourkeyturkiye.gov.tr New builds and developers**66%****17.3%**TOKİ · satisofisi.com Commercial property**64%****10.7%**Emlakjet · mevzuat.adalet.gov.tr Earthquake safety and urban renewal**59.3%****11.3%**Çevre ve Şehircilik Bakanlığı · kdb.gov.tr Selling a home**58.7%****16.7%**Sahibinden · tkgm.gov.tr Title deeds and paperwork**57.3%****28%**TKGM · tkgm.gov.tr Rental yield and letting**55.3%****7.3%**GİB · mevzuat.adalet.gov.tr Tenancy law and contracts**55.3%****8.7%**e-Devlet · mevzuat.adalet.gov.tr Land and plots**54.7%****12%**e-Devlet · turkiye.gov.tr Taxes and costs**54.7%****16.7%**GİB · gib.gov.tr Property investment**51.3%****8%**SPK · deal-tr.com Holiday homes**48%****8.7%**Airbnb · emlakjet.com Student and shared housing**47.3%****17.3%**Sahibinden · yurtkampus.com Choosing a city or neighbourhood**46.7%****6%**Sahibinden · deal-tr.com EMPTY SHELVES ## In 10 of 20 topics, no commercial brand stands out On these topics no company reaches even 10% of answers. The answers lean on public bodies or small specialist sites; the shelf is open to the first brand that claims it. ### Title deeds and paperwork Most named: TKGM (28%). Strongest company: RE/MAX (1.3%). Most-cited site: tkgm.gov.tr. ### Tenancy law and contracts Most named: e-Devlet (8.7%). Strongest company: Hesapkurdu (2%). Most-cited site: mevzuat.adalet.gov.tr. ### Taxes and costs Most named: GİB (16.7%). Strongest company: Hesapkurdu (2.7%). Most-cited site: gib.gov.tr. ### Property investment Most named: SPK (8%). Strongest company: Emlakjet (4%). Most-cited site: deal-tr.com. ### Land and plots Most named: e-Devlet (12%). Strongest company: Sahibinden (4.7%). Most-cited site: turkiye.gov.tr. ### Rental yield and letting Most named: GİB (7.3%). Strongest company: Sahibinden (5.3%). Most-cited site: mevzuat.adalet.gov.tr. SOURCES ## Where does AI get its information? ChatGPT, Gemini and Perplexity answers cited 9,415 sources across 2,908 different sites. The ten most-cited sites hold only 13.1% of them: the source shelf is far wider than the recommendation shelf. ### Other independent sites · 43% Specialist blogs, local sites and single-topic guides. ### Public bodies · 15.3% tkgm.gov.tr, turkiye.gov.tr, mevzuat.adalet.gov.tr ### Agencies and property blogs · 9.8% deal-tr.com, tekce.com, imtilak.net ### Law firms and legislation · 7.8% lexpera.com.tr, harbiyehukuk.com ### Major listings portals · 5.7% emlakjet.com, hepsiemlak.com, endeksa.com ### Banks · 4.5% yapikredi.com.tr, garantibbva.com.tr, isbank.com.tr ### News sites · 4% hurriyet.com.tr, cumhuriyet.com.tr, aa.com.tr ### Insurers · 3.6% allianz.com.tr, turkiyesigorta.com.tr ### Comparison sites · 3.1% hesapkurdu.com, hangikredi.com, sigortam.net ### The bank recommended is not the bank cited On mortgage questions Ziraat Bankası was recommended most (65 answers), while the most-cited bank pages were Yapı Kredi’s (48 times). ### One product page is enough Allianz’s Yuvam insurance page was cited 40 times. Allianz is the most-named insurer after the state earthquake pool, DASK. USER TYPES ## The shelf changes with who is asking Percentages are the share of answers to that user type’s questions that name the brand. ### First-time buyer · named 68.8% Sahibinden 7.1% · Ziraat Bankası 6.8% · Emlakjet 6.3% ### Living abroad · named 68.3% Sahibinden 11% · Emlakjet 8.5% · RE/MAX 8.5% ### Renter · named 65.6% Sahibinden 17.4% · Emlakjet 13% · Hepsiemlak 10% ### Investor · named 61.3% Emlakjet 9.5% · Sahibinden 8% · Zingat 5% ### Landlord · named 58.3% Sahibinden 3.1% · Emlakjet 3.1% · Allianz 2.8% ### Seller · named 56.5% Sahibinden 15% · Emlakjet 10.1% · Zingat 7.5% ### Student · named 50.6% Sahibinden 20.7% · Facebook Marketplace 9.8% · Emlakjet 8% ### Retiree or holiday-home seeker · named 49.5% Emlakjet 7.8% · Hepsiemlak 6.4% · Sahibinden 4.9% WHAT TO DO ## A first step for every kind of player Each recommendation rests on this measurement; the evidence sits beside it. ### Listings portals Publishing guides earns citations: Emlakjet was cited in 119 answers, Hepsiemlak in 110, Sahibinden in 43. Crawlable guides on rent increases, title deed costs and valuations turn a recommendation into a citation. ### Banks A mortgage page should answer the question directly: terms, documents, a worked example. Yapı Kredi’s pages were cited 48 times; Ziraat Bankası, the most recommended, 23 times. ### Agencies Global chains hold the top three agency places. On investment and neighbourhood questions a small English-language property blog was cited 120 times: a local agency that writes city and neighbourhood guides can become its area’s source. ### Developers On earthquake safety and urban renewal the strongest company reaches only 6.7%; answers rely on ministry pages. A developer that publishes its project’s code compliance and soil survey openly would have this shelf to itself. ### Insurers Allianz became a source 40 times through one product page. A page that explains cover, exclusions and claims in plain language writes the engines’ sentences for them. ### Brands whose address changed Engines that do not search the web keep recommending old names (180 answers). Pages and current sources that state in plain text where the old name leads today help the next model versions learn it. > When a site’s address changes, an AI’s memory does not. Engines that do not search the web keep recommending brands whose address now leads somewhere else. **BR** **Real Estate AI Visibility Report, October 2026**Brantial Research ## Measure your category's AI shelf Run the same unbranded, six-engine measurement for your own brand and competitors. [Audit my brand](https://brantial.ai/brandscore/)[Talk to sales](https://brantial.ai/contact/) [← All reports](https://brantial.ai/reports/)