--- title: "Women's Fashion SI Visibility Report | Brantial Research" description: "Explore 25,543 SI brand mentions from 1,000 unbranded women's fashion queries across Gemini, GPT and Grok." source_url: "https://brantial.ai/reports/womens-fashion-si-visibility-report/" lang: "en" --- REPORTS / WOMEN'S FASHION · AUG 2026 # Which Women's Fashion Brands Win in SI Search? We asked 1,000 unbranded, commercial-intent questions to three SI models at once: Gemini, GPT and Grok. The answers named 1,695 distinct brands, 25,543 times in total. On Google a user scans ten blue links and decides; in SI they get one shortlist of three to five names. The brands on that list win, the rest never existed for that buyer. This report measures how that invisible shelf is stocked. [Measure your own category](https://brantial.ai/brandscore/)[Book a demo](https://brantial.ai/contact/) **25,543**Total brand mentions across three models **1,695**Distinct brands named in answers **34.4%**The top 10 brands' share of all visibility **195**Brands visible consistently on all three models ## INSIDE THE CONSOLE LIVE MODULES · SAMPLE DATA ### Which model do mentions come from? The same 1,000 queries, three models, an uneven split Gemini 3.5 Flash · 39.2% · 10,011 GPT-5.4-mini · 30.6% · 7,816 Grok 4.3 · 30.2% · 7,716 ### The top 10 by citation share Share of 25,543 mentions: the top 10 hold 34.4% Mango **5.4%** Zara **5.0%** Massimo Dutti **4.3%** Koton **3.1% · TR** ### Fragile visibility How many of 1,695 brands live on one model? One model: 1,266 brands All three: 195 brands The rest: 234 ### The local-global split Same brand, a different shelf per model İpekyol: 401 of 543 mentions on Gemini **✓** Network: 372 of 472 on Gemini **✓** Uniqlo: only 40 of 454 on Gemini **!** Conclusion: GEO strategy is per-model **→** ### The long tail Brands mentioned exactly once in 1,000 queries **845** / 1,695 THE FORTRESS OR INVISIBILITY: THE MIDDLE IS THIN ### The query universe Five intent categories, all unbranded Purchase intent · 250Pre-purchase research · 220Comparison + price-value · 360Product attribute · 170 01 / METHODOLOGY ## A thousand questions, five intents, three models The goal was to measure brands not by their own names but in the language of the real buying moment: no query contains a brand name, and all carry commercial intent. 250 QUERIES ### Purchase intent Ready-to-buy questions: “I want a quality women’s basic tee, which brands should I look at?” 220 QUERIES ### Pre-purchase research The undecided user hunting a best-of list: “What are the best women’s basic tee brands?” 180 + 180 ### Comparison and price-value Queries stuck between two options plus budget-driven ones: linen or woven; which brands under a set budget? 170 QUERIES ### Product attribute Specific needs: fabric, cut, colour: “Which brands make a non-sheer white tee?” Every category fanned out into dozens of product groups. 02 / CRITICAL FINDINGS ## The ranking is the visible part; the action is in these four findings ### The summit is a fortress: 10 brands take 34% of visibility Only 10 of 1,695 brands collect more than a third of all mentions. SI answers are top-heavy; a few names repeat endlessly. Entering the top 10 is not a threshold, it is a fortress. ### The long tail is vast: 845 brands were named exactly once Nearly half the brands surfaced once across a thousand queries, for SI they effectively do not exist. The middle is thin: you are either in the fortress or invisible. ### 75% of brands appear on only one model The starkest finding: 1,266 of 1,695 brands surface on a single model; only 195 appear consistently on all three. 'We show up in SI' is not enough: the question is 'in which SI?' Single-model visibility is fragile visibility. ### Models do not see the same brand the same way: a local-global split The split is Gemini 39%, GPT 31%, Grok 30%, but it widens per brand. Gemini favours Turkish brands: 401 of İpekyol's 543 mentions and 372 of Network's 472 come from Gemini alone. Grok and GPT lean global: only 40 of Uniqlo's 454 mentions are on Gemini. A GEO strategy cannot be one-size-fits-all. 03 / THE RANKING ## The 10 most visible women’s fashion brands in SI The top 10 within 25,543 total brand citations across three models. Global chains dominate the summit, followed closely by a strong Turkish cluster. RANK · BRANDCITATIONSSHARENOTE 01 · Mango**1,390****5.4%**Near the top on all three models 02 · Zara**1,277****5.0%**First of the Inditex family 03 · Massimo Dutti**1,101****4.3%**Inditex; the premium tier 04 · H&M**895****3.5%**Nearly tied with COS 05 · COS**889****3.5%**Strong on GPT and Grok 06 · Koton**791****3.1%**The most visible Turkish brand 07 · Mavi**676****2.7%**Carried by its denim core 08 · Trendyol**673****2.6%**The only marketplace brand 09 · DeFacto**558****2.2%**Strong on price-value queries 10 · İpekyol**543****2.1%**401 of its 543 mentions come from Gemini alone > Buyers no longer ask Google “which brand should I get”, they ask an SI directly. A brand that misses the three-to-five-name shortlist is entirely outside that purchase decision. You cannot grow what you do not measure, and most brands are not measuring SI visibility at all. **BR** **Women's Fashion SI Visibility Report, August 2026**Brantial Research ## Measure Your Own Category's Invisible Shelf This report photographs one sector. The same methodology (unbranded commercial-intent queries across multiple models) works for your category too. [Audit my brand](https://brantial.ai/brandscore/)[Talk to sales](https://brantial.ai/contact/) [← All reports](https://brantial.ai/reports/)