---
title: "Fashion and apparel SI Ranking: Which Brands Does SI Recommend? (October 2026) | Brantial"
description: "The brands SI names most often across 500 English questions about fashion and apparel, with no country given: Uniqlo, Decathlon, Vinted. October 2026 measurement."
source_url: "https://brantial.ai/si-sector-index/fashion/"
lang: "en"
---

SI SECTOR INDEX · GLOBAL

# Which fashion and apparel brands does SI recommend?

Find your brand in the fashion and apparel ranking

POPULAR QUESTIONS Claude Opus 5.5

Awareness

What actually counts as fast fashion and why is it criticised?

BRANDS SI NAMED 1 Zara 2 H&M 3 Shein

ANSWERED BY

Awareness

Why are designer clothes so expensive compared to high street stuff?

BRANDS SI NAMED 1 Hermès 2 LVMH 3 Kering

ANSWERED BY

Awareness

How does selling clothes on resale apps actually work?

BRANDS SI NAMED 1 Vinted 2 Depop 3 Poshmark

ANSWERED BY

Consideration

Best running shoes for flat feet and overpronation?

BRANDS SI NAMED 1 Brooks 2 ASICS 3 Saucony

ANSWERED BY

Consideration

Where can I get decent plain t-shirts that don't shrink?

BRANDS SI NAMED 1 Uniqlo 2 Muji 3 Hanes

ANSWERED BY

Consideration

Comfortable women's work shoes I can wear standing all day?

BRANDS SI NAMED 1 Dansko 2 Clarks 3 Ecco

ANSWERED BY

Decision

How much should I expect to spend on a decent first suit?

BRANDS SI NAMED 1 Suitsupply 2 Spier & Mackay 3 Charles Tyrwhitt

ANSWERED BY

Decision

Is it safer to buy a designer bag in store or from a reseller site?

BRANDS SI NAMED 1 Fashionphile 2 Rebag 3 Vestiaire Collective

ANSWERED BY

See all 500 questions

**500** fashion and apparel questions tracked in Claude Opus 5.5 answers, with no country given.

| Question | Model | Top mentioned brands |
| --- | --- | --- |
| What actually counts as fast fashion and why is it criticised? Awareness |  | ZaraH&MShein |
| Best running shoes for flat feet and overpronation? Consideration |  | BrooksASICSSaucony |
| How much should I expect to spend on a decent first suit? Decision |  | SuitsupplySpier & MackayCharles Tyrwhitt |
| Why are designer clothes so expensive compared to high street stuff? Awareness |  | HermèsLVMHKering |
| Where can I get decent plain t-shirts that don't shrink? Consideration |  | UniqloMujiHanes |
| Is it safer to buy a designer bag in store or from a reseller site? Decision |  | FashionphileRebagVestiaire Collective |
| How does selling clothes on resale apps actually work? Awareness |  | VintedDepopPoshmark |
| Comfortable women's work shoes I can wear standing all day? Consideration |  | DanskoClarksEcco |
| Where can I drop off old clothes that are too worn to donate? Decision |  | H&MZaraThe North Face |
| Why do my feet hurt so much in dress shoes by the end of the day? Awareness |  | EccoClarksRockport |
| Which clothing brands are genuinely sustainable and not just marketing? Consideration |  | PatagoniaArmedangelsNudie Jeans |
| Should I buy multipacks of socks or pay more for fewer pairs? Decision |  | Darn ToughBombasUniqlo |
| How do fast fashion brands make clothes so cheaply? Awareness |  | ZaraH&MShein |
| Good jeans for skinny guys that aren't super tight? Consideration |  | Levi'sUniqloGap |
| Which online shops offer free returns on plus-size clothes? Decision |  | ASOSNordstromZappos |
| What counts as nursing-friendly clothing and what should I look for? Awareness |  | SeraphineBoob DesignH&M |
| Where do plus-size women find stylish workwear in size 22 and up? Consideration |  | EloquiiUniversal StandardASOS |
| Are premium-priced leggings worth it or are cheap ones just as good? Decision |  | LululemonCRZ YogaOld Navy |
| What is raw denim and why do people avoid washing it? Awareness |  | A.P.C.Naked & FamousUniqlo |
| Which designer handbags hold their value best? Consideration |  | HermèsChanelLouis Vuitton |
| Cheapest place to stock up on plain t-shirts for the whole family? Decision |  | Fruit of the LoomGildanHanes |
| What's the difference between a diffusion line and a designer's main line? Awareness |  | ArmaniChloéVersace |
| Durable kids' trainers that don't fall apart in two months? Consideration |  | New BalanceClarksGeox |
| Do clothing stores give student discounts and how do I get them? Decision |  | NikeAdidasASOS |
| Do in-store clothing take-back schemes actually recycle anything? Awareness |  | H&MZaraPrimark |
| Squat-proof leggings that aren't see-through, any recommendations? Consideration |  | LululemonGymsharkGirlfriend Collective |
| How do I sell a designer bag for the best price? Decision |  | The RealRealVestiaire CollectiveFashionphile |
| What is a max cushion running shoe and who is it for? Awareness |  | HokaBrooksASICS |
| Non-iron shirts for work that actually look crisp? Consideration |  | Charles TyrwhittBrooks BrothersEton |
| How much should I spend on good leather work shoes? Decision |  | LoakeMeerminAllen Edmonds |
| How does renting clothes work for everyday wear? Awareness |  | Rent the RunwayNuulyBy Rotation |
| Good online stores for trendy clothes on a student budget? Consideration |  | ASOSH&MPull&Bear |
| How do I get properly fitted for a sports bra? Decision |  | PanacheShock AbsorberFreya |
| What's the difference between fast fashion and ultra-fast fashion? Awareness |  | ZaraH&MShein |
| Best bras for large busts that are actually comfortable? Consideration |  | PanacheFreyaCurvy Kate |
| What should I ask before buying a vintage designer bag online? Decision |  | Vestiaire CollectiveThe RealRealFashionphile |
| What makes a brand count as luxury rather than premium? Awareness |  | HermèsChanelLouis Vuitton |
| Are outlet store clothes lower quality than regular store stuff? Consideration |  | J.CrewBanana RepublicCoach |
| Are online flash sale sites for clothes legit? Decision |  | ZalandoVeepeeRue La La |
| What does it mean when a clothing brand calls itself circular? Awareness |  | PatagoniaEileen FisherMud Jeans |
| Most comfortable white sneakers for walking around campus all day? Consideration |  | New BalanceAdidasOn |
| Do designer prices go up every year? Should I buy now? Decision |  | ChanelLouis VuittonHermès |
| Why does chlorine ruin swimsuits so quickly? Awareness |  | SpeedoArenaFunkita |
| Brands that do jeans for tall women with a really long inseam? Consideration |  | Long Tall SallyASOSGap |
| Is it better to consign my clothes or sell them myself? Decision |  | The RealRealVintedDepop |
| Why are some luxury items made in lower-cost factories? Awareness |  | PradaDiorArmani |
| Do I need proper hiking boots or are trail runners enough? Consideration |  | AltraHokaSalomon |
| Where can I get affordable workwear for a new job starting next week? Decision |  | UniqloH&MMango |
| How do resale platforms verify luxury items are real? Awareness |  | The RealRealVestiaire CollectiveFashionphile |
| Are luxury t-shirts actually better quality or is it just the logo? Consideration |  | SunspelJames PerseAsket |
| Where can I buy decent gym clothes cheaply? Decision |  | DecathlonUniqloCRZ Yoga |
| Best high-impact sports bras for running with a bigger cup size? Consideration |  | PanacheShock AbsorberFreya |
| Which app is quickest for selling old clothes for cash? Decision |  | VintedDepopThredUp |
| Sustainable activewear brands that use recycled materials? Consideration |  | Girlfriend CollectiveTALAPatagonia |
| Do luxury fashion brands ever have sales, and when? Decision |  | Louis VuittonChanelHermès |
| Which entry-level luxury bag is the most practical for daily use? Consideration |  | Louis VuittonGoyardPolène |
| How much should I pay for second-hand designer jeans? Decision |  | VintedDepopVestiaire Collective |
| Jeans for curvy women that don't gape at the waist? Consideration |  | Abercrombie & FitchAmerican EagleGood American |
| How much money can you realistically make reselling thrifted clothes? Decision |  | DepopVintedPoshmark |
| Slip-on trainers a toddler can put on by themselves? Consideration |  | NikeVansNative Shoes |
| Should I buy hiking gear new or second-hand to start out? Decision |  | VintedPatagoniaArc'teryx |
| Are padded cycling shorts worth it for a beginner? Consideration |  | DecathlonPearl IzumiCastelli |
| Do any shops give vouchers for bringing in old clothes? Decision |  | H&MThe North FacePatagonia |
| Most comfortable scrubs for long nursing shifts? Consideration |  | FIGSJaanuuBarco |
| Where can I buy scrubs that are cheap but last? Decision |  | CherokeeDickiesBarco |
| Good winter boots that are waterproof and not too pricey? Consideration |  | KamikColumbiaDecathlon |
| How much should I spend on my first proper pair of running shoes? Decision |  | BrooksASICSSaucony |
| Swimsuits with good tummy control that still look stylish? Consideration |  | MiraclesuitPanacheSeafolly |
| Is it worth buying expensive training shoes for HIIT classes? Decision |  | NikeReebokAdidas |
| Comfortable men's dress shoes for a long walking commute? Consideration |  | Cole HaanEccoRockport |
| Is it worth buying a full cycling kit as a beginner? Decision |  | DecathlonRaphaCastelli |
| Warm winter coats that fit over a baby carrier? Consideration |  | MamalilaSeraphineMake My Belly Fit |
| What paperwork should come with a genuine luxury bag? Decision |  | ChanelLouis VuittonHermès |
| Are chunky sneakers still in style or are they over? Consideration |  | AdidasPumaOnitsuka Tiger |
| Is it better to sell clothes in bundles or individually? Decision |  | VintedDepopPoshmark |
| Underwear for plus-size men that doesn't roll down? Consideration |  | SaxxTommy JohnJockey |
| Where can I buy a cheap outfit for a party this weekend? Decision |  | PrimarkH&MZara |
| Do carbon plate running shoes actually make you faster? Consideration |  | NikeAdidasSaucony |
| Is it worth booking a personal shopper at a luxury store? Decision |  | HermèsHarrodsSelfridges |
| Best walking shoes for someone on their feet 10 hours a day? Consideration |  | HokaBrooksNew Balance |
| Is it worth paying resale prices for limited-edition sneakers? Decision |  | StockXGOATNike |
| Cheap jeans that still hold their shape after a few washes? Consideration |  | UniqloLevi'sWrangler |
| Do designer bags come with a warranty or repair service? Decision |  | Louis VuittonHermèsChanel |
| Good jacket for a student that handles both rain and cold? Consideration |  | DecathlonUniqloColumbia |
| Where to find plus-size wedding guest dresses that aren't frumpy? Consideration |  | EloquiiCity ChicASOS |
| Are expensive leather boots really worth it for longevity? Consideration |  | Red WingThursday Boot CompanyCrockett & Jones |
| Leggings that survive chasing kids around and still look decent? Consideration |  | LululemonAthletaCRZ Yoga |
| What kind of swimsuit is best for swimming laps? Consideration |  | SpeedoArenaTYR |
| Is buying from thrift stores better than using resale apps? Consideration |  | VintedDepopPoshmark |
| Online clothing sites with good quality for low prices? Consideration |  | UniqloQuinceMuji |
| Bralettes that give real support for a D cup and above? Consideration |  | Curvy KatePanacheElomi |
| Which luxury brands are known for quality rather than hype? Consideration |  | HermèsLoro PianaBrunello Cucinelli |
| Down jacket or synthetic insulated jacket for hiking? Consideration |  | PatagoniaArc'teryxRab |
| Most comfortable steel toe boots for warehouse work? Consideration |  | TimberlandKEENWolverine |
| Swimwear brands that do bigger sizes and actually look good? Consideration |  | Swimsuits For AllMonif C.Panache |
| How do I know if a cashmere sweater is good quality? Consideration |  | Johnstons of ElginNaadamLoro Piana |
| Where can I buy plain white tees in bulk without them being see-through? Consideration |  | HanesGildanComfort Colors |
| Blouses for work that don't need ironing? Consideration |  | Marks & SpencerCharles TyrwhittMinistry of Supply |
| Ethical jeans brands that aren't ridiculously expensive? Consideration |  | Mud JeansNudie JeansKings of Indigo |
| Plus-size activewear that doesn't ride up or roll down? Consideration |  | Girlfriend CollectiveSuperfit HeroOld Navy |
| Leather or coated canvas designer bag, which ages better? Consideration |  | Louis VuittonGoyardGucci |
| Which maternity pieces are worth buying if I'm on a budget? Consideration |  | VintedH&MASOS |
| Smart shoes that go well with chinos for the office? Consideration |  | ClarksCommon ProjectsVeja |
| Affordable boots that look good with both jeans and dresses? Consideration |  | BlundstoneDr. MartensClarks |
| What sells best on second-hand clothing apps? Consideration |  | Levi'sNikePatagonia |
| Leggings with pockets that actually hold a phone while running? Consideration |  | LululemonSweaty BettyAthleta |
| Practical everyday coat for a parent that's easy to wash? Consideration |  | UniqloColumbiaDecathlon |
| Is Shein really that much worse than other cheap brands? Consideration |  | SheinPrimarkH&M |
| Online stores with good streetwear that isn't overpriced? Consideration |  | Carhartt WIPDickiesChampion |
| Where can short men find trousers that don't need hemming? Consideration |  | Peter Manning NYCAsh & ErieLevi's |
| Is quiet luxury just expensive basics with no logo? Consideration |  | Loro PianaBrunello CucinelliThe Row |
| Merino or synthetic base layers for hiking in the cold? Consideration |  | SmartwoolIcebreakerPatagonia |
| Gym clothes for men that aren't skin-tight? Consideration |  | Under ArmourNikeLululemon |
| Cheap online stores that aren't fast fashion trash? Consideration |  | UniqloMujiQuince |
| Sustainable underwear brands that are actually comfortable? Consideration |  | PactOrganic BasicsKnickey |
| Sneakers that go with everything, both casual and smart? Consideration |  | AdidasVejaCommon Projects |
| Are handmade welted leather boots worth the high price? Consideration |  | Red WingAldenCrockett & Jones |
| Trainers for mums that are comfy but not ugly? Consideration |  | New BalanceOnAllbirds |
| What running shoes are good for heavier runners? Consideration |  | BrooksHokaASICS |
| Are multipack t-shirts any good or do they go see-through fast? Consideration |  | HanesFruit of the LoomGildan |
| Is a trench coat a good investment piece? Consideration |  | BurberryAquascutumMassimo Dutti |
| Are expensive waterproof jackets really better than cheap ones? Consideration |  | DecathlonArc'teryxPatagonia |
| Are online vintage shops worth the higher prices? Consideration |  | Levi'sDepopVinted |
| Lightweight safety shoes for people who walk a lot on shift? Consideration |  | PumaKEENTimberland |
| Which socks actually last without getting holes in the heel? Consideration |  | Darn ToughSmartwoolFalke |
| Are cheap rain boots any good? Consideration |  | HunterAigleDecathlon |
| Is getting professionally fitted for a bra worth it? Consideration |  | PanacheFreyaElomi |
| Most comfortable trainers for travelling and lots of walking? Consideration |  | HokaOnBrooks |
| Good quality hoodies that don't cost a fortune? Consideration |  | ChampionCarharttUniqlo |
| Flannel shirts that aren't too thick to wear indoors? Consideration |  | UniqloMujiL.L.Bean |
| Which online stores have the widest range of big and tall men's clothing? Consideration |  | DXLKingsizeJacamo |
| Which luxury labels make the nicest men's shoes? Consideration |  | John LobbHermèsEdward Green |
| Comfortable postpartum leggings with tummy support? Consideration |  | SRC HealthBlanqiBelly Bandit |
| Jammers or briefs for training in the pool? Consideration |  | SpeedoArenaTYR |
| Swimsuits that give proper support for a big bust? Consideration |  | PanacheFreyaFantasie |
| Waterproof trainers for the school run in the rain? Consideration |  | SalomonMerrellAdidas |
| Are mid-range brands better value than cheap or designer? Consideration |  | UniqloCOSArket |
| Retro running sneakers that look good with jeans? Consideration |  | New BalanceASICSNike |
| Wireless bras that still give a nice shape? Consideration |  | GlamorisePlaytexKnix |
| Is buying luxury worth it when resale prices drop so much? Consideration |  | HermèsChanelLouis Vuitton |
| Where are the good places to buy second-hand outdoor gear? Consideration |  | PatagoniaArc'teryxThe North Face |
| Hiking trousers for women that actually fit well? Consideration |  | prAnaFjällrävenArc'teryx |
| Cheap underwear that's still comfortable? Consideration |  | UniqloMarks & SpencerHanes |
| Good websites for vintage-style clothes? Consideration |  | CollectifHell BunnyUnique Vintage |
| Maxi dresses that work for short and curvy women? Consideration |  | ASOSCity ChicEloquii |
| Easy dresses I can wear for both work and school pickup? Consideration |  | BodenUniqloJ.Crew |
| Trail running shoes with good grip for muddy paths? Consideration |  | SalomonInov-8Saucony |
| Warm winter coat on a small budget that won't fall apart? Consideration |  | DecathlonUniqloColumbia |
| What sneakers are popular with university students right now? Consideration |  | AdidasNew BalanceASICS |
| Anti-chafing shorts to wear under dresses, what works? Consideration |  | SnagThigh SocietyJockey |
| Is a designer puffer jacket worth it over an outdoor brand one? Consideration |  | MonclerCanada GoosePatagonia |
| Comfortable nursing bras that don't look clinical? Consideration |  | Bravado DesignsHotmilkCake Maternity |
| Asics or New Balance for wide feet? Consideration |  | New BalanceASICSAltra |
| Affordable jumpers that don't pill after a few wears? Consideration |  | UniqloMarks & SpencerArket |
| Which outdoor clothing brands have good repair programmes? Consideration |  | PatagoniaArc'teryxFjällräven |
| Formal dresses with sleeves for bigger arms? Consideration |  | City ChicEloquiiASOS |
| Are premium silk pyjamas worth the price? Consideration |  | Olivia von HalleLunyaQuince |
| Leggings for hot weather that don't trap sweat? Consideration |  | LululemonNikeGymshark |
| Online shops with good sizing info so I don't need to return stuff? Consideration |  | ASOSZalandoUniqlo |
| Strapless bras that actually stay up on bigger busts? Consideration |  | WacoalFreyaCurvy Kate |
| Should I wear lifting shoes or regular trainers for squats? Consideration |  | NikeAdidasReebok |
| Slip-resistant shoes for kitchen work that are comfortable? Consideration |  | Shoes For CrewsSkechersCrocs |
| Online shops good for doing the whole family's clothes in one order? Consideration |  | NextH&MUniqlo |
| Swim shorts for bigger guys that don't cling? Consideration |  | Orlebar BrownChubbiesJacamo |
| Which second-hand apps are good for menswear? Consideration |  | GrailedVintedDepop |
| Do hiking socks really make a difference? Consideration |  | Darn ToughSmartwoolBridgedale |
| Are barefoot shoes good for everyday wear? Consideration |  | VivobarefootXero ShoesLems |
| Budget-friendly brands for men's basics? Consideration |  | UniqloH&MPrimark |
| ThredUp or Poshmark for buying second-hand? Consideration |  | ThredUpPoshmarkVinted |
| Lightweight spring jackets that look good? Consideration |  | Levi'sBaracutaCarhartt |
| Shapewear that's comfortable enough for all-day wear? Consideration |  | SpanxSkimsHoneylove |
| Are luxury sneakers worth buying? Consideration |  | Common ProjectsGolden GooseBalenciaga |
| High-rise jeans that stay comfy sitting on the floor with kids? Consideration |  | Abercrombie & FitchUniqloMadewell |
| Online clothes shops with free shipping and no minimum order? Consideration |  | ZapposNordstromASOS |
| Where can petite women find suits that fit? Consideration |  | Ann TaylorBanana RepublicJ.Crew |
| Premium men's dress shoes that are worth the investment? Consideration |  | MeerminLoakeAllen Edmonds |
| What should men wear to a yoga class? Consideration |  | LululemonVuoriDecathlon |
| Waterproof work boots that hold up in winter? Consideration |  | TimberlandKEENWolverine |
| Which rain jacket works best for walking the dog every day? Consideration |  | PatagoniaRabColumbia |
| Cheap thermal layers that actually keep you warm? Consideration |  | UniqloDecathlon32 Degrees |
| Long-line bikinis or one-pieces for a fuller figure? Consideration |  | PanacheFreyaCurvy Kate |
| Old money style: which brands fit that look? Consideration |  | Ralph LaurenBrooks BrothersJ.Crew |
| Nike or Adidas for everyday comfort? Consideration |  | NikeAdidasNew Balance |
| Affordable leggings that don't pill? Consideration |  | CRZ YogaColorfulkoalaDecathlon |
| Which sustainable clothing brands go up to plus sizes? Consideration |  | Universal StandardGirlfriend CollectiveLucy & Yak |
| Plus-size jumpsuits for weddings that are flattering? Consideration |  | EloquiiCity ChicASOS |
| Is Burberry still considered a luxury brand? Consideration |  | BurberryHermèsChanel |
| Cheap trainers that don't hurt your feet? Consideration |  | SkechersDecathlonASICS |
| Overshirts: which style goes with most outfits? Consideration |  | UniqloArketCarhartt |
| Shirts for men with a belly that don't pull at the buttons? Consideration |  | UntuckitCharles TyrwhittMarks & Spencer |
| Is a designer belt a waste of money? Consideration |  | GucciHermèsFerragamo |
| Safety boots for women with narrow feet? Consideration |  | Xena WorkwearAriatTimberland |
| Does period underwear actually work? Consideration |  | ThinxModibodiKnix |
| Cheap swimwear that doesn't go saggy after a few swims? Consideration |  | DecathlonSpeedoZoggs |
| Are skate shoes good for everyday wear? Consideration |  | VansNikeAdidas |
| Wide-leg jeans for short, curvy women? Consideration |  | Abercrombie & FitchMadewellGood American |
| Do I need a proper cycling jacket for commuting by bike? Consideration |  | DecathlonProvizShowers Pass |
| What's the difference between neutral and stability running shoes? Awareness |  | BrooksASICS |
| Vinted or Depop for selling clothes, which is better? Consideration |  | VintedDepop |
| Cheapest way to rebuild my wardrobe after having a baby? Decision |  | VintedUniqlo |
| What's the difference between haute couture and ready-to-wear? Awareness |  | ChanelDior |
| Is renting clothes actually more sustainable than buying them? Consideration |  | Rent the RunwayBy Rotation |
| How do I set a price when selling my old clothes online? Decision |  | VintedDepop |
| What's the difference between heavyweight and regular cotton t-shirts? Awareness |  | UniqloComfort Colors |
| Uniqlo or Gap for basics, which lasts longer? Consideration |  | UniqloGap |
| Which online stores deliver clothes fastest when I need something tomorrow? Decision |  | ASOSZara |
| Why do some luxury bags have waiting lists? Awareness |  | HermèsChanel |
| What kind of shirts look good on short guys? Consideration |  | Peter Manning NYCAsh & Erie |
| How can I tell if sneakers on a resale site are fake before buying? Decision |  | StockXGOAT |
| What does heel-to-toe drop mean on running shoes? Awareness |  | BrooksAltra |
| Made-to-measure or off-the-rack suit for my own wedding? Consideration |  | SuitsupplyIndochino |
| Is it worth waiting for sneaker sales or do prices barely drop? Decision |  | NikeAdidas |
| What's the difference between plus-size and curve ranges? Awareness |  | ASOSAbercrombie & Fitch |
| Is merino wool worth paying more for than regular wool? Consideration |  | IcebreakerSmartwool |
| Should I pay full price for luxury pieces to get better resale value? Decision |  | HermèsChanel |
| Why has thrifting become so popular? Awareness |  | DepopVinted |
| Slim fit or regular fit shirts for a dad bod? Consideration |  | Charles TyrwhittProper Cloth |
| Is it cheaper to buy petite ranges or get regular clothes hemmed? Decision |  | ASOSMarks & Spencer |
| Why are some clothing brands accused of copying designers? Awareness |  | SheinZara |
| Straight leg or slim jeans for someone with big thighs? Consideration |  | Levi'sGap |
| Is a paid membership for free delivery and returns worth it for clothes? Decision |  | ASOSZalando |
| What does size-inclusive fashion actually mean? Awareness |  | Universal StandardGirlfriend Collective |
| Hoka or Brooks for long distance running? Consideration |  | HokaBrooks |
| Is it worth paying for boosted listings on resale apps? Decision |  | VintedDepop |
| Are canvas sneakers bad for your feet if you wear them daily? Consideration |  | ConverseVans |
| Are clothing rental services good for one-off events? Consideration |  | Rent the RunwayBy Rotation |
| Work tops that don't show sweat marks? Consideration |  | UniqloThompson Tee |
| Lululemon or Alo leggings, which hold up better? Consideration |  | LululemonAlo |
| Allbirds or Veja, which sustainable sneakers are better? Consideration |  | AllbirdsVeja |
| Bomber or denim jacket, which is more versatile? Consideration |  | Levi'sAlpha Industries |
| Should I buy compression tights for recovery? Consideration |  | 2XUCEP |
| Do styling subscription boxes actually send plus-size clothes that fit? Consideration |  | Stitch FixDia & Co |
| Gucci or Prada, which brand has better quality? Consideration |  | PradaGucci |
| Are the "conscious" collections from big chains actually greener? Consideration |  | H&MZara |
| Are clothing repair services worth it or should I learn to sew? Consideration |  | PatagoniaNudie Jeans |
| Are gaiters worth it for hiking in wet conditions? Consideration |  | Outdoor ResearchRab |
| Why do some online clothing stores charge for returns now? Awareness |  | Zara |
| Is cheap fast fashion ever worth it for basics? Consideration |  | Uniqlo |
| Is a monthly activewear membership worth signing up for? Decision |  | Fabletics |
| Why do some luxury brands destroy their unsold stock? Awareness |  | Burberry |
| Are those super cheap fashion apps safe to order from? Consideration |  | Shein |
| What should I check in a return policy before ordering several sizes? Decision |  | ASOS |
| Why do yoga clothes feel so different from regular gym clothes? Awareness |  | Lululemon |
| Is Patagonia actually as ethical as people say? Consideration |  | Patagonia |
| Can I return running shoes if they hurt after a few runs? Decision |  | Brooks |
| What is dupe culture and is selling dupes even legal? Awareness |  | Lululemon |
| Are expensive kids' shoes actually better for their feet? Consideration |  | Clarks |
| How much does it cost to replace a broken zip on a jacket? Decision |  | Patagonia |
| What does deadstock mean in fashion? Awareness |  | Reformation |
| Which fabrics are best for a suit you'll wear year-round? Consideration |  | Loro Piana |
| Should I rent or buy ski clothes for my first ski trip? Decision |  | Decathlon |
| How are luxury handbags made differently from cheaper ones? Awareness |  | Hermès |
| How do I dress warm in winter without looking bulky? Consideration |  | Uniqlo |
| What do jean fits like tapered and relaxed mean? Awareness |  | Levi's |
| Are seamless gym sets worth buying? Consideration |  | Gymshark |
| Is Everlane still considered an ethical brand? Consideration |  | Everlane |
| Are rash guards worth it for beginner surfers? Consideration |  | Decathlon |
| Is a cheap parka warm enough for a properly cold winter? Consideration |  | Decathlon |
| Stain-resistant clothes for parents of messy toddlers? Consideration |  | Dockers |
| What's better for old clothes: donating, recycling or upcycling? Consideration |  | H&M |
| Why is my size different in every single shop? Awareness |  | no brand named |
| Is linen or cotton better for really hot weather? Consideration |  | no brand named |
| Where do people find working discount codes for clothes online? Decision |  | no brand named |
| What does business casual actually mean for women these days? Awareness |  | no brand named |
| What should I look for in gym shorts for lifting? Consideration |  | no brand named |
| When is the best time of year to buy running shoes on sale? Decision |  | no brand named |
| Is polyester bad for you or just bad for the planet? Awareness |  | no brand named |
| Is a cashmere coat worth the money over a wool blend? Consideration |  | no brand named |
| Is it a bad idea to use buy now pay later for clothes? Decision |  | no brand named |
| When do most people need to start wearing maternity clothes? Awareness |  | no brand named |
| What should a guy wear to a job interview at a tech startup? Consideration |  | no brand named |
| How do I return a dress bought online if the fit is wrong? Decision |  | no brand named |
| What do the impact levels on sports bras mean? Awareness |  | no brand named |
| Do I really need maternity jeans or can I just wear regular ones? Consideration |  | no brand named |
| How much does it usually cost to get trousers hemmed? Decision |  | no brand named |
| What's the difference between a slim fit and a tailored fit suit? Awareness |  | no brand named |
| Business casual outfit ideas for men that don't look boring? Consideration |  | no brand named |
| How can I check a designer item is authentic before I pay? Decision |  | no brand named |
| How do I figure out my body shape for choosing clothes? Awareness |  | no brand named |
| Bamboo fabric: eco-friendly or greenwashing? Consideration |  | no brand named |
| Do browser extensions for coupon codes really save money on clothes? Decision |  | no brand named |
| What does "organic cotton" on a clothing label really guarantee? Awareness |  | no brand named |
| What should I wear for hot yoga so I don't overheat? Consideration |  | no brand named |
| What happens if I miss the return window on an online order? Decision |  | no brand named |
| What's the difference between business formal and business professional? Awareness |  | no brand named |
| Is it worth driving to an outlet mall for clothes? Consideration |  | no brand named |
| Is it cheaper to buy designer clothes at airport duty free? Decision |  | no brand named |
| How often should running shoes be replaced? Awareness |  | no brand named |
| What should I check before buying second-hand designer clothes? Consideration |  | no brand named |
| How do clothing rental subscriptions handle damage or stains? Decision |  | no brand named |
| How do I measure my hips and waist properly for online sizing? Awareness |  | no brand named |
| Is a suit too much for a retail job interview? Consideration |  | no brand named |
| Should I buy a suit a size up and get it tailored? Decision |  | no brand named |
| What is a capsule wardrobe and how many pieces should it have? Awareness |  | no brand named |
| Navy or charcoal for a first suit? Consideration |  | no brand named |
| Can using pay-in-four apps for clothes hurt my credit score? Decision |  | no brand named |
| How can you tell if a piece of clothing is well made? Awareness |  | no brand named |
| What shorts length is in style for guys right now? Consideration |  | no brand named |
| How do I avoid getting scammed when buying clothes on resale apps? Decision |  | no brand named |
| Why do my clothes pill so quickly and can I stop it? Awareness |  | no brand named |
| Which fabrics last the longest with regular wear? Consideration |  | no brand named |
| Should I buy a pre-owned luxury bag without the original receipt? Decision |  | no brand named |
| What does compression in leggings actually do during workouts? Awareness |  | no brand named |
| Is it better to buy one expensive coat or several cheap ones? Consideration |  | no brand named |
| How many sets of gym clothes do I actually need to buy? Decision |  | no brand named |
| What happens to clothes you put in clothing recycling bins? Awareness |  | no brand named |
| High-waisted or mid-rise leggings for running? Consideration |  | no brand named |
| When do the big end-of-season clothing sales usually start? Decision |  | no brand named |
| What's the difference between steel toe and composite toe boots? Awareness |  | no brand named |
| Is it worth getting shoes resoled or should I just replace them? Consideration |  | no brand named |
| Should I rent or buy a suit for a one-off formal event? Decision |  | no brand named |
| Why do plus-size clothes often cost more than straight sizes? Awareness |  | no brand named |
| Cotton or synthetic t-shirts for working out? Consideration |  | no brand named |
| Should I buy last season's running shoe model to save money? Decision |  | no brand named |
| Why do shoe sizes vary so much between brands? Awareness |  | no brand named |
| Puffer jacket or wool coat, which is more versatile? Consideration |  | no brand named |
| Is it worth signing up for a luxury store's loyalty programme? Decision |  | no brand named |
| What do clothing certifications like GOTS and OEKO-TEX mean? Awareness |  | no brand named |
| Do stretch jeans lose their shape faster than rigid ones? Consideration |  | no brand named |
| Is it smarter to put clothes on a credit card or a pay-later app? Decision |  | no brand named |
| Why does gym clothing still smell even after washing? Awareness |  | no brand named |
| Are safety trainers as protective as proper safety boots? Consideration |  | no brand named |
| What happens if I miss a payment on a pay-later clothing order? Decision |  | no brand named |
| How do women's clothing sizes compare between different countries' systems? Awareness |  | no brand named |
| What colours should I avoid wearing to an interview? Consideration |  | no brand named |
| How do I choose between two sizes when shopping online? Decision |  | no brand named |
| What's the difference between viscose, modal and lyocell? Awareness |  | no brand named |
| Wrap dresses or shift dresses for an apple shape? Consideration |  | no brand named |
| Is it worth paying for a gait analysis before buying running shoes? Decision |  | no brand named |
| Are jeans acceptable in a business casual office? Awareness |  | no brand named |
| Is hemp clothing comfortable or scratchy? Consideration |  | no brand named |
| Easiest way to return lots of online clothing orders at once? Decision |  | no brand named |
| Does petite in clothing sizes mean height or body size? Awareness |  | no brand named |
| Which shirt collar style looks best with no tie? Consideration |  | no brand named |
| Is it worth signing up for store newsletters just for the discount? Decision |  | no brand named |
| Can clothes made from mixed fabrics actually be recycled? Awareness |  | no brand named |
| Which jean styles are most flattering for a bigger tummy? Consideration |  | no brand named |
| How do I clean and photograph clothes so they sell faster? Decision |  | no brand named |
| What does smart casual mean on a work dress code? Awareness |  | no brand named |
| What can guys wear in hot weather besides shorts and t-shirts? Consideration |  | no brand named |
| What should I do if a designer item I bought online turns out to be fake? Decision |  | no brand named |
| Why do cyclists wear such tight-fitting clothes? Awareness |  | no brand named |
| How can I tell if a clothing brand is greenwashing? Consideration |  | no brand named |
| How many sports bras should I own if I train five days a week? Decision |  | no brand named |
| What is vanity sizing and is it real? Awareness |  | no brand named |
| Is a polo shirt OK for business casual? Consideration |  | no brand named |
| What day of the week do online clothing sales usually drop? Decision |  | no brand named |
| How do people dress well with only a few clothes? Awareness |  | no brand named |
| Smart tops that look good on video calls from home? Consideration |  | no brand named |
| Is it worth paying more for a wool suit than a polyester blend? Decision |  | no brand named |
| How do I stop dark jeans from fading in the wash? Awareness |  | no brand named |
| Single-breasted or double-breasted for a modern look? Consideration |  | no brand named |
| How do I use a size chart to pick the right size online? Decision |  | no brand named |
| How do I get grass stains out of light-coloured trousers? Awareness |  | no brand named |
| Are third-party marketplace sellers safe for buying clothes? Consideration |  | no brand named |
| Is it worth buying a designer bag on a payment plan? Decision |  | no brand named |
| How much clothing ends up in landfill every year? Awareness |  | no brand named |
| Is wool more sustainable than synthetic fleece? Consideration |  | no brand named |
| Are cashback sites worth using when buying clothes online? Decision |  | no brand named |
| What does a waterproof rating like 10,000mm mean on a jacket? Awareness |  | no brand named |
| Is a real leather jacket worth it over a high-end faux one? Consideration |  | no brand named |
| How do I cancel a clothing rental subscription without fees? Decision |  | no brand named |
| Why do hospital staff wear different coloured scrubs? Awareness |  | no brand named |
| Do I need special shoes for spin classes? Consideration |  | no brand named |
| How do I find a good tailor and what should I ask them? Decision |  | no brand named |
| What does "dress for your body type" actually mean? Awareness |  | no brand named |
| Skirt suit or trouser suit for a conservative office? Consideration |  | no brand named |
| Supermarket clothing ranges: worth buying or a false economy? Decision |  | no brand named |
| Why is recycled polyester considered eco-friendly? Awareness |  | no brand named |
| Dark jeans or chinos for casual Friday at work? Consideration |  | no brand named |
| Are clearance racks worth checking or is it all leftovers? Decision |  | no brand named |
| What's the difference between brogues and loafers? Awareness |  | no brand named |
| Which shirt colours go with every suit? Consideration |  | no brand named |
| Can I return clothes bought on sale online? Decision |  | no brand named |
| What does inseam mean and how do I measure mine? Awareness |  | no brand named |
| Is a bespoke suit worth it compared to made-to-measure? Consideration |  | no brand named |
| Is it smart to buy a designer bag abroad to save money? Decision |  | no brand named |
| Do shoe sizes differ between men's and women's? Awareness |  | no brand named |
| Is vegan leather actually better for the environment? Consideration |  | no brand named |
| How do I know if a brand runs small before ordering? Decision |  | no brand named |
| Why does cheap clothing fall apart so quickly? Awareness |  | no brand named |
| Are loafers OK for a business casual office? Consideration |  | no brand named |
| Should I buy two pairs of running shoes and rotate them? Decision |  | no brand named |
| Can a tailor take in a dress that's two sizes too big? Awareness |  | no brand named |
| Is it safe and hygienic to buy used shoes? Consideration |  | no brand named |
| Is it worth buying a new outfit just for one interview? Decision |  | no brand named |
| How long does it take to break in new running shoes? Awareness |  | no brand named |
| Interview outfits for women in a creative industry? Consideration |  | no brand named |
| Can I get clothes delivered the same day without paying extra? Decision |  | no brand named |
| What's the difference between a blazer and a suit jacket? Awareness |  | no brand named |
| Which basics are worth spending more on and which aren't? Consideration |  | no brand named |
| Are store credit cards from clothing shops worth getting? Decision |  | no brand named |
| What does "carbon neutral" mean when a clothing brand claims it? Awareness |  | no brand named |
| Baggy jeans or straight jeans, which looks better on guys? Consideration |  | no brand named |
| Should I buy gym leggings online or try them on in store first? Decision |  | no brand named |
| Is it OK to wear trainers in a business casual workplace? Awareness |  | no brand named |
| What kind of tops go best under a blazer? Consideration |  | no brand named |
| How do I know if a sale price is actually a real discount? Decision |  | no brand named |
| How often should you replace a sports bra? Awareness |  | no brand named |
| Is a cardigan professional enough for the office? Consideration |  | no brand named |
| Should I buy one pair of expensive work shoes or two cheaper pairs? Decision |  | no brand named |
| What do sizes like 1X, 2X and 3X mean? Awareness |  | no brand named |
| Are natural fibres always better than synthetics? Consideration |  | no brand named |
| Will I pay customs fees if I order clothes from a shop overseas? Decision |  | no brand named |
| What's the difference between oversized and relaxed fit? Awareness |  | no brand named |
| Black jeans or blue jeans as a first pair? Consideration |  | no brand named |
| Do stores refund return shipping if the item was faulty? Decision |  | no brand named |
| How can I make cheap clothes last longer? Awareness |  | no brand named |
| Camel coat or navy coat, which is more timeless? Consideration |  | no brand named |
| Will a luxury store alter clothes for free when I buy? Decision |  | no brand named |
| What's the difference between full-grain and genuine leather? Awareness |  | no brand named |
| Do faux leather boots crack quickly? Consideration |  | no brand named |
| Can I skip or cancel a styling box subscription anytime? Decision |  | no brand named |
| Can I keep wearing maternity clothes after giving birth? Awareness |  | no brand named |
| Are platform sneakers comfortable for all-day wear? Consideration |  | no brand named |
| Is buying basics in bulk online cheaper than in store? Decision |  | no brand named |
| How does the layering system for outdoor clothing work? Awareness |  | no brand named |
| Should my first designer bag be black or a colour? Consideration |  | no brand named |
| How do I spot a fake fashion website before ordering? Decision |  | no brand named |
| What do the safety ratings on work boots mean? Awareness |  | no brand named |
| Is it OK to wear a dress instead of a suit to an interview? Consideration |  | no brand named |
| Is it worth buying running shoes online without trying them on? Decision |  | no brand named |
| What counts as tall sizing in men's clothes? Awareness |  | no brand named |
| Short sleeve shirts for work, acceptable or not? Consideration |  | no brand named |
| Is it better to buy winter clothes at the end of winter? Decision |  | no brand named |
| What are microfibres and do synthetic clothes really shed them? Awareness |  | no brand named |
| Do I need different shoes for treadmill running? Consideration |  | no brand named |
| Do I get a refund or store credit when returning clothes bought online? Decision |  | no brand named |
| What does half-canvassed mean on a suit? Awareness |  | no brand named |
| Are block heels better than stilettos for work? Consideration |  | no brand named |
| Is it worth buying a luxury item as a reward for a promotion? Decision |  | no brand named |
| Why do women's sizes use numbers but men's use waist measurements? Awareness |  | no brand named |
| Linen shirts or t-shirts for summer, which looks better? Consideration |  | no brand named |
| Can suit jacket sleeves be shortened cheaply? Decision |  | no brand named |
| What does fabric weight tell you about clothing quality? Awareness |  | no brand named |
| Are fair trade clothes actually better for garment workers? Consideration |  | no brand named |
| How do I order shoes online when my feet are between sizes? Decision |  | no brand named |
| Who actually decides the fashion trends each season? Awareness |  | no brand named |
| Leather or suede sneakers, which last longer? Consideration |  | no brand named |
| Are referral codes for fashion apps worth using? Decision |  | no brand named |
| Why do my clothes shrink in the dryer? Awareness |  | no brand named |
| What's the easiest way to swap clothes with other people? Consideration |  | no brand named |
| I ordered from a fake clothing site, how do I get my money back? Decision |  | no brand named |
| What does moisture-wicking actually mean? Awareness |  | no brand named |
| Silk or polyester blouses for work? Consideration |  | no brand named |
| Is buying from a brand's own boutique better than a department store? Decision |  | no brand named |
| Can my employer make me pay for my own work uniform? Awareness |  | no brand named |
| Is a varsity jacket still cool to wear? Consideration |  | no brand named |
| Do clothing prices really drop on big shopping days like Black Friday? Decision |  | no brand named |
| Why don't more shops carry plus sizes in store? Awareness |  | no brand named |
| Joggers or leggings for everyday mum life? Consideration |  | no brand named |
| What's a reasonable budget for a work wardrobe refresh? Decision |  | no brand named |
| Why is cotton called a thirsty crop? Awareness |  | no brand named |
| Fleece or softshell for autumn walks? Consideration |  | no brand named |
| How long does international shipping usually take for clothing orders? Decision |  | no brand named |
| What does "black tie optional" mean for what I should wear? Awareness |  | no brand named |
| What to wear for business casual in a really hot summer? Consideration |  | no brand named |
| Can I return underwear bought online? Decision |  | no brand named |
| Can I put my trainers in the washing machine? Awareness |  | no brand named |
| Is organic cotton worth paying more for? Consideration |  | no brand named |
| Do virtual try-on tools on clothing sites actually help pick the right size? Decision |  | no brand named |
| How do I work out my bra size at home? Awareness |  | no brand named |
| Flare leggings or regular leggings, which is more versatile? Consideration |  | no brand named |
| How much should I pay for decent safety boots? Decision |  | no brand named |
| What colours should a minimalist wardrobe start with? Awareness |  | no brand named |
| Is a shearling coat worth the price? Consideration |  | no brand named |
| Can I return clothes bought with a pay-later app? Decision |  | no brand named |
| What size should I buy maternity clothes in? Awareness |  | no brand named |
| What should I wear for a video interview from home? Consideration |  | no brand named |
| Should I buy running shoes half a size bigger? Decision |  | no brand named |
| What's the difference between bib shorts and regular cycling shorts? Awareness |  | no brand named |
| How can I tell if a cheap fashion ad on social media is a scam? Decision |  | no brand named |
| How should a suit jacket fit at the shoulders? Awareness |  | no brand named |
| Is it cheaper to buy clothes in a store's app than on its website? Decision |  | no brand named |
| How do jeans sizes with waist and length numbers work? Awareness |  | no brand named |
| How much more should I expect to pay for ethically made clothes? Decision |  | no brand named |
| How much room should there be at the toe of a shoe? Awareness |  | no brand named |
| What should I do if a store refuses my clothing return? Decision |  | no brand named |
| Do people still wear ties to the office these days? Awareness |  | no brand named |
| How long does a made-to-measure suit usually take? Decision |  | no brand named |
| Why do my trainers squeak and how do I stop it? Awareness |  | no brand named |
| Why do some clothing orders take weeks to arrive? Decision |  | no brand named |
| How do I dress to look taller? Awareness |  | no brand named |
| How do I stop pay-later apps tempting me to overspend on clothes? Decision |  | no brand named |
| What's the difference between a jumper, a sweater and a pullover? Awareness |  | no brand named |
| Is click and collect cheaper than home delivery when ordering clothes? Decision |  | no brand named |
| Why do cheap clothes have so many synthetic blends? Awareness |  | no brand named |
| How do the stretchy panels on maternity jeans work? Awareness |  | no brand named |
| Is silk production cruel to silkworms? Awareness |  | no brand named |
| Why do chefs wear double-breasted jackets? Awareness |  | no brand named |
| Why do unisex sizes fit women so badly? Awareness |  | no brand named |
| What is a fashion transparency index and who publishes one? Awareness |  | no brand named |
| What does cocktail attire mean on an invitation? Awareness |  | no brand named |
| How do I get rid of smelly trainers? Awareness |  | no brand named |
| Why do returned online clothes sometimes end up in landfill? Awareness |  | no brand named |
| How do I fix a hole in a knitted jumper? Awareness |  | no brand named |
| Why do some people wear long sleeves to the gym? Awareness |  | no brand named |
| What's appropriate to wear on the first day of a new job? Awareness |  | no brand named |
| How do I measure my foot length for shoe sizing? Awareness |  | no brand named |
| What is the rule of three for putting outfits together? Awareness |  | no brand named |

LIVE RANKING Fashion and apparel

- 1 Uniqlo 8.6%
- 2 Decathlon 4.8%
- 3 Vinted 4.8%
- 4 ASOS 4.6%
- 5 Patagonia 4.6%
- 6 Nike 4%
- 7 H&M 3.8%
- 8 Hermès 3.6%

500 questions · 341 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

| # | Brand | Visibility | Answers | Avg. position | Positive | Stage | Change |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Uniqlo | 8.6% | 43 | 2.7 | 100% | 2 36 5 | – |
| 2 | Decathlon | 4.8% | 24 | 2.6 | 100% | 0 20 4 | – |
| 3 | Vinted | 4.8% | 24 | 3.1 | 63% | 2 11 11 | – |
| 4 | ASOS | 4.6% | 23 | 2.8 | 78% | 1 15 7 | – |
| 5 | Patagonia | 4.6% | 23 | 2.9 | 96% | 2 17 4 | – |
| 6 | Nike | 4% | 20 | 2.9 | 75% | 0 14 6 | – |
| 7 | H&M | 3.8% | 19 | 2.4 | 42% | 5 9 5 | – |
| 8 | Hermès | 3.6% | 18 | 2.1 | 33% | 4 7 7 | – |
| 9 | Depop | 3.6% | 18 | 3.4 | 56% | 2 9 7 | – |
| 10 | Adidas | 3.2% | 16 | 3.1 | 75% | 0 12 4 | – |
| 11 | Zara | 3.2% | 16 | 3.1 | 19% | 6 6 4 | – |
| 12 | Levi's | 2.8% | 14 | 2.6 | 71% | 1 12 1 | – |
| 13 | New Balance | 2.8% | 14 | 2.7 | 93% | 1 13 0 | – |
| 14 | Chanel | 2.8% | 14 | 2.8 | 21% | 3 4 7 | – |
| 15 | ASICS | 2.6% | 13 | 3.1 | 85% | 2 10 1 | – |
| 16 | Marks & Spencer | 2.6% | 13 | 3.7 | 100% | 0 11 2 | – |
| 17 | Brooks | 2.4% | 12 | 1.9 | 83% | 3 7 2 | – |
| 18 | Lululemon | 2.2% | 11 | 1.6 | 64% | 2 8 1 | – |
| 19 | Panache | 2.2% | 11 | 2.1 | 100% | 0 10 1 | – |
| 20 | Louis Vuitton | 2.2% | 11 | 2.7 | 36% | 1 4 6 | – |
| 21 | Hoka | 2% | 10 | 2.4 | 100% | 1 9 0 | – |
| 22 | The RealReal | 1.8% | 9 | 3.6 | 56% | 2 3 4 | – |
| 23 | Vestiaire Collective | 1.8% | 9 | 3.7 | 56% | 2 3 4 | – |
| 24 | Shein | 1.8% | 9 | 4.2 | 0% | 4 5 0 | – |
| 25 | Gap | 1.6% | 8 | 3.6 | 88% | 0 8 0 | – |
| 26 | Arc'teryx | 1.6% | 8 | 3.6 | 100% | 0 7 1 | – |
| 27 | Skechers | 1.6% | 8 | 4.1 | 100% | 0 8 0 | – |
| 28 | Old Navy | 1.6% | 8 | 4.1 | 100% | 0 6 2 | – |
| 29 | Clarks | 1.4% | 7 | 2.1 | 100% | 1 6 0 | – |
| 30 | Freya | 1.4% | 7 | 2.4 | 100% | 0 6 1 | – |
| 31 | Hanes | 1.4% | 7 | 3.4 | 86% | 0 6 1 | – |
| 32 | The North Face | 1.4% | 7 | 4 | 71% | 0 5 2 | – |
| 33 | Veja | 1.4% | 7 | 4.6 | 86% | 0 7 0 | – |
| 34 | Eloquii | 1.2% | 6 | 2.2 | 83% | 0 5 1 | – |
| 35 | Girlfriend Collective | 1.2% | 6 | 2.3 | 100% | 1 5 0 | – |
| 36 | Curvy Kate | 1.2% | 6 | 3 | 100% | 0 6 0 | – |
| 37 | Columbia | 1.2% | 6 | 3 | 100% | 0 6 0 | – |
| 38 | Primark | 1.2% | 6 | 3.3 | 67% | 1 2 3 | – |
| 39 | Saucony | 1.2% | 6 | 3.7 | 100% | 0 5 1 | – |
| 40 | Poshmark | 1.2% | 6 | 3.8 | 50% | 1 2 3 | – |
| 41 | Rab | 1.2% | 6 | 3.8 | 100% | 0 6 0 | – |
| 42 | Charles Tyrwhitt | 1% | 5 | 1.8 | 100% | 0 4 1 | – |
| 43 | Abercrombie & Fitch | 1% | 5 | 2 | 100% | 1 4 0 | – |
| 44 | City Chic | 1% | 5 | 2.2 | 100% | 0 5 0 | – |
| 45 | Speedo | 1% | 5 | 2.2 | 100% | 1 4 0 | – |
| 46 | CRZ Yoga | 1% | 5 | 2.8 | 80% | 0 3 2 | – |
| 47 | Muji | 1% | 5 | 3.2 | 100% | 0 5 0 | – |
| 48 | Gildan | 1% | 5 | 3.2 | 80% | 0 4 1 | – |
| 49 | Fashionphile | 1% | 5 | 3.2 | 80% | 1 1 3 | – |
| 50 | Loro Piana | 1% | 5 | 3.2 | 80% | 0 5 0 | – |

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

1. Reddit 9 answers
2. Good On You 9 answers
3. Trustpilot 4 answers
4. TikTok 4 answers
5. RunRepeat 3 answers
6. Instagram 2 answers
7. Project 333 1 answers
8. Google 1 answers
9. Google Shopping 1 answers
10. A Bra That Fits 1 answers
11. Which? 1 answers
12. YouTube 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

1. GOTS 7 answers
2. ISO 6 answers
3. ASTM 6 answers
4. Fairtrade 5 answers
5. Fashion Revolution 4 answers
6. Ellen MacArthur Foundation 2 answers
7. FSC 2 answers
8. European Union 2 answers
9. Fair Trade USA 2 answers
10. GRS 2 answers
11. B Corp 2 answers
12. bluesign 2 answers

**Brands not in the ranking (40)**

Brands the answers named that are not fashion and apparel brands, so they are left out of the ranking.

1. eBay 24 answers
2. PayPal 11 answers
3. Amazon 8 answers
4. Klarna 5 answers
5. Afterpay 5 answers
6. Rakuten 3 answers
7. Affirm 3 answers
8. Entrupy 3 answers
9. UNiDAYS 3 answers
10. Facebook 3 answers
11. Student Beans 3 answers
12. Gore-Tex 2 answers
13. Honey 2 answers
14. Facebook Marketplace 2 answers
15. Aldi 2 answers
16. Temu 2 answers
17. TopCashback 2 answers
18. Lidl 2 answers
19. Etsy 2 answers
20. Global Blue 1 answers
21. WhatsApp 1 answers
22. Lenzing 1 answers
23. OxiClean 1 answers
24. Vitale Barberis Canonico 1 answers
25. Shimano 1 answers
26. Guppyfriend 1 answers
27. WGSN 1 answers
28. Piñatex 1 answers
29. DHL 1 answers
30. Real Authentication 1 answers
31. Capital One Shopping 1 answers
32. Planet 1 answers
33. Vanish 1 answers
34. Look 1 answers
35. Cora Ball 1 answers
36. Pantone 1 answers
37. Buy Nothing 1 answers
38. FedEx 1 answers
39. ShopBack 1 answers
40. Peloton 1 answers

METHOD

## How this ranking is built

01

### Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

### Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

### Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

## You have seen the sector. Now measure your brand.

BrandScore measures your brand's SI visibility in its own questions and shows what to fix.

[Analyze your brand](https://brantial.ai/brandscore/) [SI Sector Index](https://brantial.ai/si-sector-index/)