---
title: "Hotels and holidays SI Ranking: Which Brands Does SI Recommend? (October 2026) | Brantial"
description: "The brands SI names most often across 500 English questions about hotels and holidays, with no country given: Booking.com, Marriott, Hilton. October 2026 measurement."
source_url: "https://brantial.ai/si-sector-index/hotels-holidays/"
lang: "en"
---

SI SECTOR INDEX · GLOBAL

# Which hotels and holidays brands does SI recommend?

Find your brand in the hotels and holidays ranking

POPULAR QUESTIONS Claude Opus 5.5

Awareness

What does "snow-sure" mean when people describe a ski resort?

BRANDS SI NAMED 1 Val Thorens 2 Tignes 3 Obergurgl

ANSWERED BY

Awareness

How do small-group adventure tours work?

BRANDS SI NAMED 1 Intrepid Travel 2 G Adventures 3 Exodus

ANSWERED BY

Awareness

What is a tailor-made holiday and who puts it together?

BRANDS SI NAMED 1 Abercrombie & Kent 2 Scott Dunn 3 Black Tomato

ANSWERED BY

Consideration

Which all-inclusive resorts have genuinely good restaurants, not just buffets?

BRANDS SI NAMED 1 Grand Velas 2 Le Blanc Spa Resort 3 Excellence Resorts

ANSWERED BY

Consideration

Is Sandals actually worth the price?

BRANDS SI NAMED 1 Sandals 2 Secrets Resorts & Spas 3 Excellence Resorts

ANSWERED BY

Consideration

Which beach resorts have private, uncrowded beaches?

BRANDS SI NAMED 1 Soneva 2 Aman 3 Oetker Collection

ANSWERED BY

Decision

Where can I find all-inclusive deals for next month?

BRANDS SI NAMED 1 Expedia 2 Booking.com 3 Google Hotels

ANSWERED BY

Decision

Which adults-only all-inclusive should we pick for our 10-year anniversary?

BRANDS SI NAMED 1 Le Blanc Spa Resort 2 Excellence Resorts 3 Secrets Resorts & Spas

ANSWERED BY

See all 500 questions

**500** hotels and holidays questions tracked in Claude Opus 5.5 answers, with no country given.

| Question | Model | Top mentioned brands |
| --- | --- | --- |
| What does "snow-sure" mean when people describe a ski resort? Awareness |  | Val ThorensTignesObergurgl |
| Which all-inclusive resorts have genuinely good restaurants, not just buffets? Consideration |  | Grand VelasLe Blanc Spa ResortExcellence Resorts |
| Where can I find all-inclusive deals for next month? Decision |  | ExpediaBooking.comGoogle Hotels |
| How do small-group adventure tours work? Awareness |  | Intrepid TravelG AdventuresExodus |
| Is Sandals actually worth the price? Consideration |  | SandalsSecrets Resorts & SpasExcellence Resorts |
| Which adults-only all-inclusive should we pick for our 10-year anniversary? Decision |  | Le Blanc Spa ResortExcellence ResortsSecrets Resorts & Spas |
| What is a tailor-made holiday and who puts it together? Awareness |  | Abercrombie & KentScott DunnBlack Tomato |
| Which beach resorts have private, uncrowded beaches? Consideration |  | SonevaAmanOetker Collection |
| Which family resort should I pick for a special school-break treat? Decision |  | Ikos ResortsFour SeasonsAtlantis |
| How do hotel booking sites make their money? Awareness |  | Booking.comExpediaTrivago |
| Is it worth upgrading to the club level at a big resort? Consideration |  | Excellence ResortsSecrets Resorts & SpasDreams Resorts & Spas |
| Where can we find family resort deals that include free childcare? Decision |  | Club MedIkos ResortsBeaches Resorts |
| What's the difference between a booking site and a price comparison site? Awareness |  | Booking.comExpediaAgoda |
| How do I find boutique hotels that aren't just overpriced and built for photos? Consideration |  | Mr & Mrs SmithSmall Luxury Hotels of the WorldDesign Hotels |
| How do I add a couple of ski days onto a work trip at short notice? Decision |  | ChamonixEngelbergGarmisch-Partenkirchen |
| How are hotel review scores calculated on booking sites? Awareness |  | Booking.comExpediaHotels.com |
| Is staying in a converted castle or palace hotel worth it? Consideration |  | Ashford CastleTaj HotelsParadores |
| Which wellness retreat should I pick for a week on my own? Decision |  | KamalayaChiva-SomSHA Wellness Clinic |
| Why do hotels push you to book on their own website? Awareness |  | MarriottHiltonIHG |
| Which luxury resorts actually welcome kids rather than just tolerate them? Consideration |  | Four SeasonsOne&OnlyRosewood |
| Which spa hotels let us bring the kids so we can take turns? Decision |  | Club MedIkos ResortsMartinhal |
| What are members-only hotel prices and are they real discounts? Awareness |  | MarriottHiltonIHG |
| Alps or Rockies for our first proper ski trip together? Consideration |  | ZermattSt AntonVal d'Isère |
| Which small-group tour should I choose for my first solo trip? Decision |  | Intrepid TravelG AdventuresFlash Pack |
| What are luxury hotel flash sales and what's the catch? Awareness |  | Secret EscapesLuxury EscapesVoyage Privé |
| Is Japan worth the long trip just for the powder snow? Consideration |  | NisekoRusutsuHakuba |
| Should I pay extra for a premium tour with smaller groups and better hotels? Decision |  | Insight VacationsTrafalgarIntrepid Travel |
| How do holiday rentals work compared with hotels? Awareness |  | AirbnbVrboBooking.com |
| Epic Pass or Ikon Pass if we ski about ten days a year? Consideration |  | Vail ResortsBreckenridgePark City |
| How do I ask a hotel to beat a price I found online? Decision |  | MarriottHiltonIHG |
| How does a home swap holiday work? Awareness |  | HomeExchangeLove Home SwapKindred |
| Which ski resorts are the most luxurious? Consideration |  | CourchevelCheval BlancSt. Moritz |
| Where do people find the best last-minute holiday deals? Decision |  | TUIlastminute.comSecret Escapes |
| What is a holiday park and what's usually included? Awareness |  | Center ParcsHavenLandal GreenParks |
| Which ski resorts have enough to do for non-skiers? Consideration |  | St. MoritzZermattKitzbühel |
| Which hotel deal sites are worth signing up to? Decision |  | Secret EscapesTravelzooLuxury Escapes |
| What's a serviced apartment and how is it different from a hotel? Awareness |  | AscottFrasers HospitalityAdagio |
| How do I find a hotel with a genuinely great spa, not just a sauna in the basement? Consideration |  | Six SensesMandarin OrientalAman |
| How do I get members' rates without joining every hotel's programme? Decision |  | MarriottHiltonHyatt |
| How do hotel loyalty programmes actually work? Awareness |  | MarriottHiltonIHG |
| Is Six Senses worth the money for a wellness retreat? Consideration |  | Six SensesSHA Wellness ClinicLanserhof |
| How do I book a villa with a private chef and daily housekeeping? Decision |  | Le CollectionistThe Thinking TravellerOliver's Travels |
| How much is a hotel loyalty point usually worth? Awareness |  | HyattMarriottHilton |
| Is the Blue Lagoon worth it or a tourist trap? Consideration |  | Blue LagoonSky LagoonMývatn Nature Baths |
| How do I book a serviced apartment for three months? Decision |  | AscottBluegroundAirbnb |
| What perks do you actually get with top-tier hotel status? Awareness |  | HyattMarriottHilton |
| Are group tours a good way to travel solo and meet people? Consideration |  | Intrepid TravelG AdventuresFlash Pack |
| Where can we book a glamping weekend with a private hot tub? Decision |  | Canopy & StarsHipcampGlamping Hub |
| What does "points plus cash" mean when booking hotels? Awareness |  | MarriottHiltonHyatt |
| Booking.com or Expedia for hotels? Consideration |  | Booking.comExpediaHotels.com |
| Which hotel loyalty programme should I join if I travel 30 nights a year? Decision |  | HyattHiltonMarriott |
| Do you earn hotel points if you book through a booking site? Awareness |  | ExpediaHotels.comVrbo |
| Do you get better treatment at a hotel if you book direct? Consideration |  | MarriottHiltonHyatt |
| How many nights do I need each year to keep my hotel status? Decision |  | MarriottHyattHilton |
| Which hotel comparison sites actually find the cheapest price? Consideration |  | TrivagoKayakMomondo |
| Which travel companies specialise in holidays for people with disabilities? Decision |  | Wheel the WorldSage TravelingAccessible Journeys |
| Which booking site is good for booking several rooms for a group? Consideration |  | Booking.comExpediaHotels.com |
| Do unused hotel points expire, and how do I stop that happening? Decision |  | MarriottHiltonHyatt |
| Are booking apps safe for paying for hotels abroad? Consideration |  | Booking.comExpediaAgoda |
| Which booking sites have the most flexible cancellation? Consideration |  | Booking.comExpediaHotels.com |
| What's a good booking app for last-minute business hotel stays? Consideration |  | HotelTonightBooking.comExpedia |
| Can you get a decent last-minute deal for a group of six? Consideration |  | AirbnbVrboBooking.com |
| Are luxury villa rental companies worth it over booking from the owner? Consideration |  | Le CollectionistThe Thinking TravellerOliver's Travels |
| Serviced apartment or hotel for a month-long work assignment? Consideration |  | MarriottIHGHyatt |
| Are aparthotels any good or do they do neither job well? Consideration |  | LockeZokuStaycity |
| Is house-sitting a realistic way for retirees to travel cheaply? Consideration |  | TrustedHousesittersNomadorMindMyHouse |
| Are mobile home holidays at campsites good value? Consideration |  | EurocampCanvas HolidaysSiblu |
| Are luxury safari-style tents worth the price? Consideration |  | &BeyondSingitaWilderness |
| Is World of Hyatt worth it if there aren't many Hyatts where I travel? Consideration |  | HyattSmall Luxury Hotels of the WorldMarriott |
| Is Hotels.com's rewards scheme still worth using? Consideration |  | Hotels.comExpediaVrbo |
| Which hotel chain gives the most useful perks to elite members? Consideration |  | HyattMarriottHilton |
| Are hotel points any good for family holidays, or are suites impossible to get? Consideration |  | HyattMarriottHilton |
| Which hotel programmes make it easiest to get status quickly? Consideration |  | HiltonMarriottIHG |
| Independent luxury hotels or big chains with points? Consideration |  | VirtuosoSmall Luxury Hotels of the WorldThe Leading Hotels of the World |
| What is "premium all-inclusive" and how is it different from the regular kind? Awareness |  | Excellence ResortsHyatt |
| Riu or Iberostar for a big all-inclusive trip with friends? Consideration |  | RiuIberostar |
| Is it cheaper to book the flight and resort together or separately? Decision |  | SkyscannerExpedia |
| What actually makes a hotel "boutique"? Awareness |  | MarriottHyatt |
| Are boutique hotels good for solo travellers or a bit lonely? Consideration |  | citizenMThe Hoxton |
| How do I book a group holiday for 12 family members? Decision |  | VrboAirbnb |
| What counts as a heritage hotel, is it just an old building? Awareness |  | ParadoresPousadas de Portugal |
| Is Mr & Mrs Smith a good way to find romantic boutique hotels? Consideration |  | Mr & Mrs SmithIHG |
| How do I find cheaper places to stay in an expensive ski resort? Decision |  | Booking.comAirbnb |
| Why are lift passes so expensive? Awareness |  | Vail ResortsIkon Pass |
| How do families do a beach holiday on a tight budget? Consideration |  | SkyscannerBooking.com |
| How do I book a few private ski lessons in advance? Decision |  | ESFSwiss Ski School |
| What does après-ski mean and what do people actually do? Awareness |  | St AntonIschgl |
| Is an onsen ryokan in Japan worth the money? Consideration |  | Rakuten TravelJapanican |
| Where can I find spa break deals for two? Decision |  | Secret EscapesTravelzoo |
| What actually happens at a wellness retreat? Awareness |  | Chiva-SomSHA Wellness Clinic |
| What's a good romantic break for a 40th wedding anniversary? Consideration |  | BelmondRocky Mountaineer |
| Which thermal spa resort should I choose for a week of rest? Decision |  | Brenners Park-Hotel & SpaGrand Resort Bad Ragaz |
| What is rate parity and why do hotels care about it? Awareness |  | Booking.comExpedia |
| Intrepid or G Adventures for a solo traveller? Consideration |  | Intrepid TravelG Adventures |
| How do I find a good independent travel agent? Decision |  | VirtuosoSignature Travel Network |
| How do last-minute holiday deals actually work? Awareness |  | HotelTonightlastminute.com |
| Is Contiki worth it for people in their twenties? Consideration |  | ContikiG Adventures |
| How do we book a private group tour for ten friends? Decision |  | Intrepid TravelG Adventures |
| What does a "superhost" or top-host badge actually mean on rental sites? Awareness |  | AirbnbVrbo |
| Is TUI good for package holidays? Consideration |  | TUIJet2holidays |
| How do I get the lowest price on a hotel I've already picked? Decision |  | TrivagoKayak |
| What is glamping, is it basically camping with a proper bed? Awareness |  | HipcampGlamping Hub |
| Are luxury travel advisors worth it for big trips? Consideration |  | VirtuosoFour Seasons |
| Which site should I use to compare hotel prices before booking? Decision |  | TrivagoKayak |
| Why do hotels give better rates to loyalty members? Awareness |  | Booking.comExpedia |
| Online travel agency or a local travel agent for a big trip? Consideration |  | ExpediaBooking.com |
| What's the quickest way to book a hotel for tonight near my meeting? Decision |  | Booking.comHotelTonight |
| Are family adventure tours worth it with kids aged 8 and 11? Consideration |  | Intrepid TravelExodus |
| What can I do if the host cancels my holiday rental at the last minute? Decision |  | AirbnbVrbo |
| Is Agoda legit and safe to book with? Consideration |  | AgodaBooking.com |
| Can I earn points on rooms I book for friends? Decision |  | MarriottHilton |
| Is Trivago actually useful or just full of ads? Consideration |  | TrivagoKayak |
| What's the easiest hotel booking site for someone who isn't techy? Consideration |  | Booking.comExpedia |
| Should I avoid hotels that charge resort fees on principle? Consideration |  | HyattHilton |
| How can I spot fake hotel reviews? Consideration |  | Booking.comExpedia |
| Are luxury hotel booking programs with free perks worth using? Consideration |  | VirtuosoFour Seasons |
| Is booking last minute a good idea for a solo trip? Consideration |  | HotelTonightHostelworld |
| Hostel private room or cheap hotel for a city break? Consideration |  | HostelworldBooking.com |
| Airbnb or Vrbo for a family beach house? Consideration |  | VrboAirbnb |
| Marriott Bonvoy or Hilton Honors for someone who travels for work? Consideration |  | MarriottHilton |
| Are suite upgrades with top-tier status actually common? Consideration |  | HyattMarriott |
| Are hotel points better spent on luxury stays or lots of cheap nights? Consideration |  | HiltonMarriott |
| How do I find a pet-friendly hotel that doesn't charge a fortune? Consideration |  | Booking.comKimpton |
| Is it normal to tip staff at an all-inclusive resort? Awareness |  | Sandals |
| Is it weird to go to an adults-only resort on your own? Consideration |  | Sandals |
| How do I book a boutique hotel directly to get a better rate? Decision |  | Google Hotels |
| What age do most hotel kids' clubs start taking children? Awareness |  | Club Med |
| Is a Relais & Châteaux property worth the splurge? Consideration |  | Relais & Châteaux |
| Do I need to book kids' club places before we arrive? Decision |  | Club Med |
| What age can kids start ski school? Awareness |  | ESF |
| B&B or budget hotel, which is better value? Consideration |  | ibis |
| How can we get a cheaper family holiday during the summer break? Decision |  | Skyscanner |
| What's a hotel day spa pass and do you need to be a guest? Awareness |  | ResortPass |
| How can I tell if a cheap hotel is actually safe and clean? Consideration |  | Booking.com |
| Do kids stay free at most resorts, and how do I find those deals? Decision |  | Holiday Inn |
| What's the difference between a yoga retreat and a wellness retreat? Awareness |  | BookRetreats |
| Is Club Med good for families with little kids? Consideration |  | Club Med |
| Which beginner ski package should I pick for my first time? Decision |  | Club Med |
| Why does the same hotel show different prices on different sites? Awareness |  | Trivago |
| Center Parcs or a beach holiday for toddlers? Consideration |  | Center Parcs |
| Should I book our anniversary hotel direct or through a travel advisor? Decision |  | Virtuoso |
| How do hotel price trackers work? Awareness |  | Kayak |
| How do I know if a hotel is actually baby-friendly? Consideration |  | Booking.com |
| How do I set up a price alert for one specific hotel? Decision |  | Kayak |
| Why do people say to check holiday rentals for hidden cameras? Awareness |  | Airbnb |
| Is Club Med's ski all-inclusive worth it for a family? Consideration |  | Club Med |
| Is it cheaper to book a hotel on the same day through an app? Decision |  | HotelTonight |
| What does "pet-friendly" mean at a hotel, and are there usually fees? Awareness |  | Kimpton |
| Should we book our honeymoon through a travel agent or do it ourselves? Consideration |  | Virtuoso |
| Can a group of under-25s book a holiday rental, or will hosts refuse? Decision |  | Airbnb |
| Treehouse, cabin or glass igloo for a special getaway? Consideration |  | Kakslauttanen Arctic Resort |
| How do I pick a reliable luxury tour operator? Consideration |  | Virtuoso |
| Is Tripadvisor still reliable for hotel reviews? Consideration |  | Booking.com |
| Is it cheaper to book a hotel directly or through a booking site? Consideration |  | Trivago |
| Should I trust a hotel rated 7.5 or hold out for something higher? Consideration |  | Booking.com |
| How do I find hotel reviews from other families, not just couples? Consideration |  | Booking.com |
| Which tools are good for tracking hotel price drops? Consideration |  | Kayak |
| Is Secret Escapes legit or too good to be true? Consideration |  | Secret Escapes |
| Is Airbnb still worth it over hotels with all the fees? Consideration |  | Airbnb |
| How do I compare rental prices when the fees are so different? Consideration |  | Airbnb |
| Is house swapping safe and actually worth it? Consideration |  | HomeExchange |
| Is the wifi in holiday rentals reliable enough for remote work? Consideration |  | Airbnb |
| Is it worth booking a group trip on points or just paying? Consideration |  | Hilton |
| How do I find hotels that are good for a child with autism? Consideration |  | Beaches Resorts |
| How can I tell if a hotel is genuinely accessible or just says so? Consideration |  | Wheel the World |
| What does "all-inclusive" actually include at most resorts? Awareness |  | no brand named |
| Is all-inclusive cheaper than paying for meals separately? Consideration |  | no brand named |
| How far in advance should I book an all-inclusive to get the best price? Decision |  | no brand named |
| Are drinks really unlimited at all-inclusive resorts? Awareness |  | no brand named |
| All-inclusive or half board for a week in the sun? Consideration |  | no brand named |
| Is a room upgrade cheaper if I book it before arrival or at check-in? Decision |  | no brand named |
| What's the difference between full board and all-inclusive? Awareness |  | no brand named |
| Is all-inclusive worth it if we don't drink much? Consideration |  | no brand named |
| How do I book several rooms together at the same resort? Decision |  | no brand named |
| how do all-inclusive resorts make money if everything's included Awareness |  | no brand named |
| Are all-inclusive resorts boring if you like exploring on your own? Consideration |  | no brand named |
| What should I ask the resort before paying for an all-inclusive? Decision |  | no brand named |
| What does adults-only mean at a resort, is there a minimum age? Awareness |  | no brand named |
| Are adults-only resorts really quieter or just pricier? Consideration |  | no brand named |
| How do I avoid paying a single supplement at an all-inclusive? Decision |  | no brand named |
| Why do some all-inclusives charge extra for the à la carte restaurants? Awareness |  | no brand named |
| How do I tell a genuinely upscale all-inclusive from a mass-market one? Consideration |  | no brand named |
| Should we book a garden view or sea view room at the resort? Decision |  | no brand named |
| Do all-inclusive resorts serve cheap local spirits instead of the good stuff? Awareness |  | no brand named |
| How can I tell if a resort's food is any good before booking? Consideration |  | no brand named |
| Can I get money back if the resort's pools or restaurants are closed? Decision |  | no brand named |
| What's usually not covered in an all-inclusive package? Awareness |  | no brand named |
| Mexico or the Dominican Republic for an all-inclusive beach holiday? Consideration |  | no brand named |
| How do I request a specific room or villa when booking a resort? Decision |  | no brand named |
| How do specialty restaurant reservations work at all-inclusive resorts? Awareness |  | no brand named |
| Where can I find a cheap all-inclusive that still has a decent beach? Consideration |  | no brand named |
| What's a fair nightly price for a decent all-inclusive for two? Decision |  | no brand named |
| What does "beachfront" vs "beach access" mean in resort listings? Awareness |  | no brand named |
| Are 5-star all-inclusives worth the jump from 4-star? Consideration |  | no brand named |
| Should I book a historic suite or a modern room in the same hotel? Decision |  | no brand named |
| What is sargassum seaweed and does it ruin beach holidays? Awareness |  | no brand named |
| How do I spot resorts that sneak in daily fees on top of the rate? Consideration |  | no brand named |
| Where do people find good B&Bs besides the big booking apps? Decision |  | no brand named |
| What's the difference between a B&B and a guesthouse? Awareness |  | no brand named |
| Cruise or all-inclusive resort for a relaxing week? Consideration |  | no brand named |
| Is it okay to ask a B&B for a discount on a longer stay? Decision |  | no brand named |
| What's the difference between a double, a twin and a queen room? Awareness |  | no brand named |
| Is it worth paying more for a swim-up room? Consideration |  | no brand named |
| How do I ask for late check-out without paying for an extra night? Decision |  | no brand named |
| What does "run of house" mean when booking a hotel room? Awareness |  | no brand named |
| Are resort holidays in rainy season worth the discount? Consideration |  | no brand named |
| How do I make sure we get two beds and not one big one when booking? Decision |  | no brand named |
| What does a hotel concierge actually do for guests? Awareness |  | no brand named |
| What should I look for when picking an adults-only resort? Consideration |  | no brand named |
| How much should I leave for housekeeping each night? Decision |  | no brand named |
| Why do hotels make you wait until mid-afternoon to check in? Awareness |  | no brand named |
| Is all-inclusive worth it with a toddler who barely eats? Consideration |  | no brand named |
| Which room type should we book for three friends who don't want to share beds? Decision |  | no brand named |
| Is tipping hotel staff expected everywhere or only in some places? Awareness |  | no brand named |
| Are all-inclusive resorts any good for working remotely for a week? Consideration |  | no brand named |
| Should I pay for the executive lounge package at a city hotel? Decision |  | no brand named |
| Why do hotels take a card deposit when you check in? Awareness |  | no brand named |
| Lively party resort or chilled one for a group of 30-somethings? Consideration |  | no brand named |
| Should we pick a room with a balcony or save the money? Decision |  | no brand named |
| Is a "superior" room actually better than a standard one? Awareness |  | no brand named |
| Are top-shelf drink packages worth it at luxury all-inclusives? Consideration |  | no brand named |
| What should I check before booking a hotel for a week of remote work? Decision |  | no brand named |
| do hotel minibars charge you automatically if you just move stuff Awareness |  | no brand named |
| Boutique hotel or big chain hotel for a weekend away? Consideration |  | no brand named |
| Do I still have to pay a hotel deposit if I prepaid online? Decision |  | no brand named |
| How do hotel key cards work, do they store any personal info? Awareness |  | no brand named |
| Are historic hotels comfortable or are the rooms small and creaky? Consideration |  | no brand named |
| What should I check in a hotel listing before booking if I'm a light sleeper? Decision |  | no brand named |
| How do resort kids' clubs work, can you just drop the kids off? Awareness |  | no brand named |
| What should I look for in a good B&B? Consideration |  | no brand named |
| How do I book a hotel room that sleeps two adults and three kids? Decision |  | no brand named |
| What's a multigenerational holiday and how do people usually plan one? Awareness |  | no brand named |
| Are B&Bs awkward if you're a couple who like your privacy? Consideration |  | no brand named |
| What should I ask a hotel before booking with a baby? Decision |  | no brand named |
| Do hotels provide cots and high chairs or should I bring my own? Awareness |  | no brand named |
| Is a junior suite worth it over a standard room on a work trip? Consideration |  | no brand named |
| How do we book adjoining rooms for the whole family? Decision |  | no brand named |
| What's the difference between a family room and a family suite? Awareness |  | no brand named |
| Connecting rooms or a suite for a family of five? Consideration |  | no brand named |
| Should I book a resort with a teen club or one where they can roam? Decision |  | no brand named |
| Why are holidays so much more expensive during school breaks? Awareness |  | no brand named |
| Is a single room worth it or should I just book a double? Consideration |  | no brand named |
| Can I add an extra bed to a hotel room, and what does it usually cost? Decision |  | no brand named |
| How does hotel babysitting work and is it safe? Awareness |  | no brand named |
| What's the most comfortable way to fit four adults in one hotel room? Consideration |  | no brand named |
| Can we cancel a family holiday if one of the kids gets sick? Decision |  | no brand named |
| What does "family-friendly" really mean in a hotel description? Awareness |  | no brand named |
| Which hotel perks are actually worth paying extra for? Consideration |  | no brand named |
| When should I book a ski holiday to get a good deal? Decision |  | no brand named |
| Are resort splash parks suitable for toddlers? Awareness |  | no brand named |
| What matters most in a hotel for business trips: wifi, desk or location? Consideration |  | no brand named |
| Is it cheaper to buy lift passes online before the trip? Decision |  | no brand named |
| What do resorts usually offer teenagers to do? Awareness |  | no brand named |
| Is a hotel with free breakfast worth paying a bit more for? Consideration |  | no brand named |
| Should I book ski school for the kids before we arrive? Decision |  | no brand named |
| How do people split costs fairly on a big family holiday? Awareness |  | no brand named |
| Is it worth paying extra for a room with a bathtub rather than just a shower? Consideration |  | no brand named |
| How do we book a whole chalet for a group and handle the deposit? Decision |  | no brand named |
| Can you easily buy baby food and diapers at resorts abroad? Awareness |  | no brand named |
| Is a room with a private hot tub worth the extra money? Consideration |  | no brand named |
| How do I book a ski-in ski-out hotel for peak week? Decision |  | no brand named |
| What is a nanny service at luxury hotels and how does it work? Awareness |  | no brand named |
| What makes a hotel safe for a woman travelling alone? Consideration |  | no brand named |
| Should I rent skis in the resort or at a shop down the valley? Decision |  | no brand named |
| What does ski-in ski-out actually mean? Awareness |  | no brand named |
| Is it actually safer to ask for a room on a higher floor? Consideration |  | no brand named |
| What should I check before paying the deposit on a family ski chalet? Decision |  | no brand named |
| What's a catered chalet and how does it work? Awareness |  | no brand named |
| Is paying for early check-in worth it after an overnight flight? Consideration |  | no brand named |
| Should we pay for a slope-view room or take the cheaper one at the back? Decision |  | no brand named |
| When is the snow usually most reliable for a ski holiday? Awareness |  | no brand named |
| Do hotels really give free upgrades if you ask nicely at check-in? Consideration |  | no brand named |
| If there's no snow, can I get a refund on a ski holiday? Decision |  | no brand named |
| Is renting skis online in advance different from renting in the resort? Awareness |  | no brand named |
| Are design-led hotels worth it or is it style over comfort? Consideration |  | no brand named |
| How do I book spa treatments so they're not all crammed into one afternoon? Decision |  | no brand named |
| What is a ski butler or ski valet service? Awareness |  | no brand named |
| What makes a resort genuinely good for families with toddlers? Consideration |  | no brand named |
| What should I check before booking a spa break if I have a health condition? Decision |  | no brand named |
| What do green, blue, red and black runs mean? Awareness |  | no brand named |
| Is staying at a Disney resort hotel worth it over somewhere off-site? Consideration |  | no brand named |
| How far in advance do the good wellness retreats book up? Decision |  | no brand named |
| How many days does it take to learn to ski properly? Awareness |  | no brand named |
| Are free kids' clubs any good or should we pay for a better resort? Consideration |  | no brand named |
| Should we tell the hotel it's our honeymoon to get perks? Decision |  | no brand named |
| Why does a ski resort's altitude matter so much? Awareness |  | no brand named |
| What should I check about a kids' club before trusting it with my child? Consideration |  | no brand named |
| When should we book our honeymoon if the wedding is next summer? Decision |  | no brand named |
| What's typically included in a hotel spa break package? Awareness |  | no brand named |
| Two hotel rooms or one family room for a family of four? Consideration |  | no brand named |
| How do I book a spa day for six people at the same time? Decision |  | no brand named |
| What do you wear in a hotel spa, swimwear or just a robe? Awareness |  | no brand named |
| Hotel or apartment with a kitchen for a week with a baby? Consideration |  | no brand named |
| How can I get a last-minute spa slot at my hotel during a work trip? Decision |  | no brand named |
| Is it normal for spas to have nude-only saunas? Awareness |  | no brand named |
| Is a resort or a city trip easier with a six-month-old? Consideration |  | no brand named |
| How do I book a surprise romantic break without my partner finding out? Decision |  | no brand named |
| What are thermal springs and are they actually good for you? Awareness |  | no brand named |
| What kind of holidays do teenagers actually enjoy? Consideration |  | no brand named |
| What should I ask before booking an escorted tour? Decision |  | no brand named |
| What is balneotherapy? Awareness |  | no brand named |
| Are activity holidays better than resorts for bored teens? Consideration |  | no brand named |
| How do I compare package holiday prices properly? Decision |  | no brand named |
| What do hotels usually do for honeymooners? Awareness |  | no brand named |
| What type of holiday works for grandparents, parents and grandkids together? Consideration |  | no brand named |
| When is the cheapest time to book a package holiday? Decision |  | no brand named |
| Are kids allowed in hotel spas? Awareness |  | no brand named |
| Villa or resort for a family trip with three generations? Consideration |  | no brand named |
| What should I check in the small print before booking a package holiday? Decision |  | no brand named |
| Should you tip for spa treatments at a hotel? Awareness |  | no brand named |
| Holiday ideas for two families travelling together with kids? Consideration |  | no brand named |
| How do I book a tailor-made holiday, do I just email a tour operator? Decision |  | no brand named |
| What is a "babymoon" and when do people usually take one? Awareness |  | no brand named |
| Is it worth taking kids out of school for a cheaper holiday? Consideration |  | no brand named |
| How do I cancel a package holiday, and will I get my money back? Decision |  | no brand named |
| What's a detox retreat, and is any of it based on science? Awareness |  | no brand named |
| Which weeks of the school holidays tend to be cheapest? Consideration |  | no brand named |
| Can I pay for a package holiday in monthly instalments? Decision |  | no brand named |
| What exactly counts as a package holiday? Awareness |  | no brand named |
| Should a family holiday with young kids be all-inclusive? Consideration |  | no brand named |
| What can we claim if our package holiday hotel was nothing like the photos? Decision |  | no brand named |
| Why are package holidays sometimes cheaper than booking it all yourself? Awareness |  | no brand named |
| Are big resort water parks worth it for kids under five? Consideration |  | no brand named |
| Is it okay to ask a travel agent to match a price I found online? Decision |  | no brand named |
| What happens if a tour operator goes bust before my trip? Awareness |  | no brand named |
| Short-haul or long-haul holiday with a toddler, is a long flight worth it? Consideration |  | no brand named |
| How do I cancel a hotel booking made through a third-party site? Decision |  | no brand named |
| Are package holidays better protected than booking flights and hotels separately? Awareness |  | no brand named |
| Is a two-bedroom suite worth it so the kids sleep separately? Consideration |  | no brand named |
| Can I get a refund on a non-refundable hotel booking? Decision |  | no brand named |
| What's the difference between an escorted tour and a guided tour? Awareness |  | no brand named |
| What holidays work for a couple with a newborn who still want some rest? Consideration |  | no brand named |
| How do I see the full hotel price including all fees before booking? Decision |  | no brand named |
| How do travel agents make money if they don't charge me a fee? Awareness |  | no brand named |
| What's a good first holiday abroad with small kids? Consideration |  | no brand named |
| What details should I double-check before hitting "book" on a hotel site? Decision |  | no brand named |
| What are transfers in a package holiday and are they always included? Awareness |  | no brand named |
| What makes a ski resort good for complete beginners? Consideration |  | no brand named |
| If one of us can't come, can we change the name on the hotel booking? Decision |  | no brand named |
| What's the difference between a tour operator and a travel agent? Awareness |  | no brand named |
| What kind of ski resort suits families with small kids? Consideration |  | no brand named |
| What should I read in reviews before I commit to a hotel? Decision |  | no brand named |
| Can a tour operator change my hotel after I've booked? Awareness |  | no brand named |
| Big lively ski resort or small village resort for a group? Consideration |  | no brand named |
| Do I have to pay the tourist tax in cash at the hotel? Decision |  | no brand named |
| What does "single supplement" mean on group tours? Awareness |  | no brand named |
| How do people do a ski trip cheaply? Consideration |  | no brand named |
| Should we lock in next summer's hotel now with a deposit? Decision |  | no brand named |
| What does "free cancellation" really mean on hotel sites? Awareness |  | no brand named |
| Is a ski holiday still a good idea if you're over 65? Consideration |  | no brand named |
| How do I book early but still keep the option to cancel? Decision |  | no brand named |
| What's the difference between a non-refundable and a flexible hotel rate? Awareness |  | no brand named |
| Catered chalet or hotel for a ski week? Consideration |  | no brand named |
| How do I check a hotel booking website is legit before paying? Decision |  | no brand named |
| Why does the hotel price jump at the final checkout page? Awareness |  | no brand named |
| Is renting a whole chalet cheaper than hotel rooms for eight people? Consideration |  | no brand named |
| What should I do if I think I paid a fake hotel website? Decision |  | no brand named |
| What are city taxes and tourist taxes, and when do you pay them? Awareness |  | no brand named |
| Is a luxury chalet with a private chef worth it? Consideration |  | no brand named |
| How many nights should we book for our first city break? Decision |  | no brand named |
| What does "only 1 room left" really mean on booking sites? Awareness |  | no brand named |
| Is ski-in ski-out worth paying extra for? Consideration |  | no brand named |
| How do I set a realistic budget for a week away? Decision |  | no brand named |
| Do hotel prices change based on your browsing history or device? Awareness |  | no brand named |
| Is staying away from the slopes a nightmare with kids and all the ski gear? Consideration |  | no brand named |
| Which month should I book for a quiet, cheap beach holiday? Decision |  | no brand named |
| What does "pay at the property" mean compared with paying now? Awareness |  | no brand named |
| Group lessons or private lessons for an adult beginner? Consideration |  | no brand named |
| How can we cut the cost of next year's family holiday? Decision |  | no brand named |
| What are early booking discounts and how do they work? Awareness |  | no brand named |
| rent ski boots or buy my own? Consideration |  | no brand named |
| What should I check in a holiday rental listing before booking? Decision |  | no brand named |
| Why do holiday prices often go up the closer you get to the date? Awareness |  | no brand named |
| Are kids' ski schools worth it or should we teach them ourselves? Consideration |  | no brand named |
| How do I avoid being charged for damage I didn't cause at a rental? Decision |  | no brand named |
| What is shoulder season and why do people rave about it? Awareness |  | no brand named |
| Early season or late season, which is better for a ski holiday? Consideration |  | no brand named |
| What should I do if a host asks me to pay outside the platform? Decision |  | no brand named |
| What are the common hotel booking scams to watch out for? Awareness |  | no brand named |
| How can I tell if a resort has good snowmaking in case it's a poor winter? Consideration |  | no brand named |
| How do I negotiate a monthly discount on a holiday rental? Decision |  | no brand named |
| What costs do people forget when budgeting for a holiday? Awareness |  | no brand named |
| Are ski holidays fun if you go alone? Consideration |  | no brand named |
| Which villa should we pick, one with a sea view or one closer to town? Decision |  | no brand named |
| How do fake "hotel reception" calls and messages work? Awareness |  | no brand named |
| Snowboarding or skiing for a group of total beginners? Consideration |  | no brand named |
| When is the cheapest time to book a holiday park break? Decision |  | no brand named |
| What's usually closed if you holiday somewhere out of season? Awareness |  | no brand named |
| Are smaller ski areas with cheap passes worth it for beginners? Consideration |  | no brand named |
| Should I pay for a holiday rental by bank transfer if the owner asks? Decision |  | no brand named |
| Do hotel prices really drop on certain days of the week? Awareness |  | no brand named |
| Are summer mountain holidays at ski resorts worth it for families? Consideration |  | no brand named |
| How do I book a free night with hotel points? Decision |  | no brand named |
| Why do vacation rentals charge a cleaning fee on top of the nightly rate? Awareness |  | no brand named |
| Is a spa break a good anniversary present? Consideration |  | no brand named |
| How do I request a status match from another hotel chain? Decision |  | no brand named |
| How do holiday rental scams usually work? Awareness |  | no brand named |
| Is a midweek spa break much cheaper than a weekend one? Consideration |  | no brand named |
| Should we use points for our honeymoon hotel or pay and earn more? Decision |  | no brand named |
| What does a villa management or concierge company do? Awareness |  | no brand named |
| Are budget spa days worth it or a bit grim? Consideration |  | no brand named |
| How do I cancel a hotel loyalty membership and delete my account? Decision |  | no brand named |
| What's a security deposit on a holiday rental and when do you get it back? Awareness |  | no brand named |
| What's a good spa break for a group of friends celebrating a birthday? Consideration |  | no brand named |
| What should I ask a hotel before booking an accessible room? Decision |  | no brand named |
| Why do some holiday rentals insist on a minimum stay of a week? Awareness |  | no brand named |
| Are spa breaks enjoyable on your own? Consideration |  | no brand named |
| What should I check before booking a hotel with my dog? Decision |  | no brand named |
| What makes a place an eco-lodge, or is it just marketing? Awareness |  | no brand named |
| How do I choose a wellness retreat that isn't a scam? Consideration |  | no brand named |
| How do I ask for a refund after a terrible hotel stay? Decision |  | no brand named |
| What's the difference between earning status and earning points? Awareness |  | no brand named |
| Is a short burnout recovery retreat worth it after a stressful year? Consideration |  | no brand named |
| Should I accept a room upgrade as compensation or push for money back? Decision |  | no brand named |
| What is a hotel status match? Awareness |  | no brand named |
| Are fitness bootcamp holidays suitable for people over 60? Consideration |  | no brand named |
| What does an "accessible room" usually include in a hotel? Awareness |  | no brand named |
| Are hot spring resorts worth it or just a fancy swimming pool? Consideration |  | no brand named |
| What's the difference between a wet room and a roll-in shower? Awareness |  | no brand named |
| Are thermal spa towns good for a relaxing week for an older couple? Consideration |  | no brand named |
| What are you entitled to if your hotel room isn't what you booked? Awareness |  | no brand named |
| Maldives or Bali for a honeymoon? Consideration |  | no brand named |
| Beach honeymoon or a multi-city trip? Consideration |  | no brand named |
| What makes an overwater villa worth the price? Consideration |  | no brand named |
| How do you do a honeymoon on a small budget without it feeling cheap? Consideration |  | no brand named |
| Ideas for a romantic weekend away that isn't just a fancy dinner? Consideration |  | no brand named |
| Spa hotel or day spa for a hen do or bachelorette party? Consideration |  | no brand named |
| Is it worth picking a hotel with a spa for a business trip? Consideration |  | no brand named |
| cheap romantic getaway ideas that still feel special? Consideration |  | no brand named |
| Escorted tour or independent travel for a first big trip in retirement? Consideration |  | no brand named |
| Are coach tours good for older travellers or exhausting? Consideration |  | no brand named |
| Is an escorted tour of Italy worth it versus doing it ourselves? Consideration |  | no brand named |
| Are cheap group tours a false economy? Consideration |  | no brand named |
| Is a tailor-made trip worth the extra cost over a set itinerary? Consideration |  | no brand named |
| Package holiday or DIY booking for a family of four? Consideration |  | no brand named |
| Are package holidays good value or just convenient? Consideration |  | no brand named |
| How can I tell if a holiday company is financially protected? Consideration |  | no brand named |
| Is it worth using a travel agent when I'm too busy to plan? Consideration |  | no brand named |
| Do travel agents actually get better prices than booking online? Consideration |  | no brand named |
| What should we look for in a tour operator for a big group trip? Consideration |  | no brand named |
| What are the warning signs that a tour company is a scam? Consideration |  | no brand named |
| Is a group tour the right way to do Peru and Machu Picchu? Consideration |  | no brand named |
| Is a package holiday flexible enough if I might need to fly home early? Consideration |  | no brand named |
| How many hotel changes is too many on a guided tour? Consideration |  | no brand named |
| Private guided tour or small group, is private worth the money? Consideration |  | no brand named |
| Is a package holiday good for a group of friends or too rigid? Consideration |  | no brand named |
| Is it easier to sort out problems if you booked with the hotel directly? Consideration |  | no brand named |
| Is it worth paying more for a refundable hotel rate? Consideration |  | no brand named |
| How do I compare hotel prices when some sites include tax and others don't? Consideration |  | no brand named |
| What matters more, the review score or how many reviews there are? Consideration |  | no brand named |
| Are lesser-known hotel booking sites safe or risky? Consideration |  | no brand named |
| Is it worth using a VPN to get cheaper hotel prices? Consideration |  | no brand named |
| Is it smart to book a refundable room and keep checking for a lower price? Consideration |  | no brand named |
| is booking a hotel through a map app or search engine any good Consideration |  | no brand named |
| Is it better to book a summer holiday early or wait for deals? Consideration |  | no brand named |
| Are early booking offers worth it if our plans might change? Consideration |  | no brand named |
| Is booking a holiday a year ahead too early? Consideration |  | no brand named |
| Are last-minute holidays really cheaper these days? Consideration |  | no brand named |
| Is it worth rebooking a hotel when the price drops? Consideration |  | no brand named |
| Are hotel flash sales worth it or are the dates always awful? Consideration |  | no brand named |
| How do I know if a cheap holiday deal online is a scam? Consideration |  | no brand named |
| Is it safe to book a hotel through a social media ad? Consideration |  | no brand named |
| Lisbon or Porto for a long weekend? Consideration |  | no brand named |
| Stay central or somewhere cheaper outside the centre on a city break? Consideration |  | no brand named |
| What kind of cities are easy and relaxed for older travellers? Consideration |  | no brand named |
| What makes a city hotel worth paying top price for? Consideration |  | no brand named |
| Is it worth extending a business trip into a weekend city break? Consideration |  | no brand named |
| Are city breaks with young kids worth it or just stressful? Consideration |  | no brand named |
| How much spending money should a family take for a week away? Consideration |  | no brand named |
| Is it smarter to take one big holiday or several short breaks a year? Consideration |  | no brand named |
| Is a winter sun holiday good value compared with summer? Consideration |  | no brand named |
| Are beach resorts depressing out of season? Consideration |  | no brand named |
| Is it worth travelling over a public holiday weekend or too pricey? Consideration |  | no brand named |
| Do luxury hotels ever discount if you book far ahead? Consideration |  | no brand named |
| Rental house or hotel rooms for six friends on a long weekend? Consideration |  | no brand named |
| Is a holiday rental a good idea for a retiree staying a month? Consideration |  | no brand named |
| Holiday rental or hotel when travelling alone? Consideration |  | no brand named |
| What should we look for in a private villa with a pool? Consideration |  | no brand named |
| Is a villa cheaper than a resort for eight friends? Consideration |  | no brand named |
| Is a villa with staff worth it for a big family celebration? Consideration |  | no brand named |
| Is a villa with a pool safe with toddlers? Consideration |  | no brand named |
| Is it safe to book a holiday rental directly with the owner? Consideration |  | no brand named |
| How can I check a holiday rental is real before I pay? Consideration |  | no brand named |
| Holiday park or beach hotel for a week with young kids? Consideration |  | no brand named |
| Are holiday park lodges with hot tubs worth it for a group? Consideration |  | no brand named |
| Is glamping romantic or just uncomfortable? Consideration |  | no brand named |
| Is glamping fun with kids or a lot of hassle? Consideration |  | no brand named |
| How can I tell if a hotel is genuinely sustainable? Consideration |  | no brand named |
| Is it worth joining a hotel loyalty programme if I only travel once a year? Consideration |  | no brand named |
| Should I stick to one hotel chain or just book the cheapest each time? Consideration |  | no brand named |
| Is chasing hotel elite status worth it, or is it a trap? Consideration |  | no brand named |
| When is it better to pay cash than use hotel points? Consideration |  | no brand named |
| Is a status match worth doing or just a short-term trick? Consideration |  | no brand named |
| What kind of holidays work well for someone who uses a wheelchair? Consideration |  | no brand named |
| Are cruises or resorts easier for people with limited mobility? Consideration |  | no brand named |
| Is it worth bringing the dog on holiday or should we use a kennel? Consideration |  | no brand named |
| Rental or hotel when travelling with two dogs? Consideration |  | no brand named |
| Is it better to complain at the hotel or after I get home? Consideration |  | no brand named |
| What's the most effective way to complain to a luxury hotel? Consideration |  | no brand named |
| Will a bad review or a direct complaint get me a refund faster? Consideration |  | no brand named |

LIVE RANKING Hotels and holidays

- 1 Booking.com 6.2%
- 2 Marriott 5%
- 3 Hilton 4.8%
- 4 Expedia 3.8%
- 5 Hyatt 3.6%
- 6 Airbnb 3.2%
- 7 IHG 3%
- 8 Vrbo 2%

500 questions · 174 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

| # | Brand | Visibility | Answers | Avg. position | Positive | Stage | Change |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Booking.com | 6.2% | 31 | 2 | 35% | 8 18 5 | – |
| 2 | Marriott | 5% | 25 | 1.8 | 24% | 8 11 6 | – |
| 3 | Hilton | 4.8% | 24 | 2.5 | 38% | 6 12 6 | – |
| 4 | Expedia | 3.8% | 19 | 2.3 | 37% | 7 9 3 | – |
| 5 | Hyatt | 3.6% | 18 | 2.3 | 56% | 6 8 4 | – |
| 6 | Airbnb | 3.2% | 16 | 1.9 | 6% | 3 7 6 | – |
| 7 | IHG | 3% | 15 | 3.6 | 20% | 4 6 5 | – |
| 8 | Vrbo | 2% | 10 | 2.6 | 10% | 3 5 2 | – |
| 9 | Virtuoso | 1.8% | 9 | 2 | 56% | 0 6 3 | – |
| 10 | Club Med | 1.6% | 8 | 1.6 | 63% | 1 2 5 | – |
| 11 | Trivago | 1.6% | 8 | 2.4 | 0% | 3 3 2 | – |
| 12 | Kayak | 1.6% | 8 | 3 | 25% | 2 3 3 | – |
| 13 | Intrepid Travel | 1.4% | 7 | 1.3 | 57% | 1 3 3 | – |
| 14 | Hotels.com | 1.4% | 7 | 2.7 | 0% | 3 4 0 | – |
| 15 | Secret Escapes | 1.2% | 6 | 1.8 | 33% | 1 1 4 | – |
| 16 | HotelTonight | 1.2% | 6 | 1.8 | 67% | 1 2 3 | – |
| 17 | G Adventures | 1.2% | 6 | 2 | 50% | 1 3 2 | – |
| 18 | Four Seasons | 1.2% | 6 | 2.7 | 83% | 0 3 3 | – |
| 19 | Skyscanner | 1.2% | 6 | 3.8 | 33% | 1 2 3 | – |
| 20 | Excellence Resorts | 1% | 5 | 2 | 60% | 1 3 1 | – |
| 21 | Sandals | 1% | 5 | 2.2 | 60% | 1 3 1 | – |
| 22 | Accor | 1% | 5 | 5 | 20% | 1 1 3 | – |
| 23 | Ikos Resorts | 0.8% | 4 | 2.3 | 100% | 0 1 3 | – |
| 24 | Ascott | 0.8% | 4 | 3 | 0% | 1 2 1 | – |
| 25 | Zermatt | 0.8% | 4 | 3.3 | 100% | 1 3 0 | – |
| 26 | Aspen Snowmass | 0.8% | 4 | 7 | 75% | 0 4 0 | – |
| 27 | Small Luxury Hotels of the World | 0.6% | 3 | 2 | 33% | 0 3 0 | – |
| 28 | Secrets Resorts & Spas | 0.6% | 3 | 2.3 | 33% | 0 2 1 | – |
| 29 | Center Parcs | 0.6% | 3 | 2.3 | 67% | 1 1 1 | – |
| 30 | Chiva-Som | 0.6% | 3 | 2.3 | 33% | 1 1 1 | – |
| 31 | SHA Wellness Clinic | 0.6% | 3 | 2.3 | 33% | 1 1 1 | – |
| 32 | Agoda | 0.6% | 3 | 2.3 | 33% | 1 2 0 | – |
| 33 | Travelzoo | 0.6% | 3 | 3 | 67% | 0 0 3 | – |
| 34 | Beaches Resorts | 0.6% | 3 | 3.3 | 100% | 0 1 2 | – |
| 35 | Whistler Blackcomb | 0.6% | 3 | 5.3 | 33% | 0 2 1 | – |
| 36 | Mr & Mrs Smith | 0.4% | 2 | 1 | 100% | 0 2 0 | – |
| 37 | Vail Resorts | 0.4% | 2 | 1 | 0% | 1 1 0 | – |
| 38 | ESF | 0.4% | 2 | 1 | 0% | 1 0 1 | – |
| 39 | TUI | 0.4% | 2 | 1 | 50% | 0 1 1 | – |
| 40 | HomeExchange | 0.4% | 2 | 1 | 100% | 1 1 0 | – |
| 41 | Le Collectionist | 0.4% | 2 | 1 | 100% | 0 1 1 | – |
| 42 | Wheel the World | 0.4% | 2 | 1 | 100% | 0 1 1 | – |
| 43 | Le Blanc Spa Resort | 0.4% | 2 | 1.5 | 100% | 0 1 1 | – |
| 44 | St Anton | 0.4% | 2 | 1.5 | 50% | 1 1 0 | – |
| 45 | Hostelworld | 0.4% | 2 | 1.5 | 100% | 0 2 0 | – |
| 46 | Hipcamp | 0.4% | 2 | 1.5 | 50% | 1 0 1 | – |
| 47 | Google Hotels | 0.4% | 2 | 2 | 50% | 0 0 2 | – |
| 48 | Paradores | 0.4% | 2 | 2 | 50% | 1 1 0 | – |
| 49 | St. Moritz | 0.4% | 2 | 2 | 100% | 0 2 0 | – |
| 50 | lastminute.com | 0.4% | 2 | 2 | 0% | 1 0 1 | – |

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

1. Tripadvisor 18 answers
2. Trustpilot 5 answers
3. Google Maps 3 answers
4. Numbeo 2 answers
5. FlyerTalk 2 answers
6. BringFido 2 answers
7. Michelin Guide 2 answers
8. Reddit 2 answers
9. Lonely Planet 1 answers
10. Skiresort.info 1 answers
11. YouTube 1 answers
12. Sawday's 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

1. European Union 6 answers
2. Global Sustainable Tourism Council 2 answers
3. ATOL 2 answers
4. Green Key 2 answers
5. EarthCheck 2 answers
6. University of South Florida 1 answers
7. Les Clefs d'Or 1 answers
8. WHO 1 answers
9. Yoga Alliance 1 answers
10. FTC 1 answers
11. IBCCES 1 answers
12. ABTA 1 answers

**Brands not in the ranking (19)**

Brands the answers named that are not hotels and holidays brands, so they are left out of the ranking.

1. Google 28 answers
2. Pruvo 3 answers
3. American Express 3 answers
4. Disney 2 answers
5. Google Flights 1 answers
6. Splitwise 1 answers
7. Pampers 1 answers
8. Skiset 1 answers
9. Ski Butlers 1 answers
10. Trenitalia 1 answers
11. PeruRail 1 answers
12. Huggies 1 answers
13. Intersport 1 answers
14. Italo 1 answers
15. Inca Rail 1 answers
16. Groupon 1 answers
17. National Geographic 1 answers
18. AwardWallet 1 answers
19. SAP Concur 1 answers

METHOD

## How this ranking is built

01

### Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

### Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

### Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

## You have seen the sector. Now measure your brand.

BrandScore measures your brand's SI visibility in its own questions and shows what to fix.

[Analyze your brand](https://brantial.ai/brandscore/) [SI Sector Index](https://brantial.ai/si-sector-index/)