PLATFORM / AGENT ANALYTICS
AI Agents Are on Your Site — See Who Arrives, at Log Level
GA4 either misses agent traffic or files it under 'other'. Agent Analytics classifies 27 bot signatures at log level — GPTBot, ClaudeBot, PerplexityBot and Google-Extended included — shows which of your pages feeds which model, and ties an agent visit to the human click that follows.
What Is Agent Analytics?
GA4 either misses agent traffic or files it under 'other'. Agent Analytics classifies 27 bot signatures at log level — GPTBot, ClaudeBot, PerplexityBot and Google-Extended included — shows which of your pages feeds which model, and ties an agent visit to the human click that follows.
Figures come from the sample account; your console shows them in real time.
Seven Days of Agent Traffic, Sample Account
- GPTBot: 4.812 — /blog/geo-rehberi — +18%
- PerplexityBot: 3.204 — /fiyatlandirma — +9%
- ClaudeBot: 1.988 — /docs — +31%
- Google-Extended: 1.412 — /urunler — -4%
- Unknown (high heat): 356 — /api-docs — New
Crawl Budget Is Now Answer Budget
- The Leading Indicator: If a model cannot crawl your site, it cannot cite it; agent traffic is the leading indicator of visibility.
- Content Value Signal: Seeing which pages get crawled shows which content models consider worth reading.
- A True Bot Inventory: Impersonator filtering also hands your security team a true bot inventory.
- Page-level ROI: The attribution chain answers 'does AI traffic pay' at page level.
The Modules That Feed and Use Agent Data
- Site Auditor: Finds the root cause of uncrawled pages: robots, schema, access.
- Integrations: Cloudflare, Vercel and GA4 connect in five minutes.
- Prompt Volumes: Matches crawled pages to the queries with demand.
From Logs to an Attribution Chain in Four Steps
Setup takes one of two routes: edge log forwarding or a one-line JS snippet.