1 Analysis Credit

Sources & Citations

See the pages AI trusts.

Every AI answer leans on a handful of websites. Brantial shows which domains and pages AI cites for your topics, the lists where your rivals appear and you don’t, and your own pages it reads without naming you.

  • Every cited URL
  • Gaps against rivals
  • Your own pages included

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Cited URLs with their URL type, domain type and the brands on each page, above cited domains, citations and your share Cited URLs with their URL type, domain type and the brands on each page, above cited domains, citations and your share

How AI picks its sources

From a question to a cited answer.

  1. Someone asks

    “Which hiking boots are best for wide feet?”

  2. AI searches the web

    It runs a few searches and opens the pages that come back.

  3. It reads the pages

    Forums, reviews, brand sites and videos all get read.

  4. It cites a few

    Only some end up as links in the answer. Brantial shows you both.

What you see

From the answer back to its sources.

Three views your content and PR teams will use.

Source trends for five cited URLs and the sources cited for one prompt across engines Source trends for five cited URLs and the sources cited for one prompt across engines
Citation opportunities by domain and the page-level evidence that the brand is missing Citation opportunities by domain and the page-level evidence that the brand is missing
Your pages cited without a brand mention, and the recommended next step Your pages cited without a brand mention, and the recommended next step

How we measure

Taken from the answers, not estimated.

  • Real citations

    Every link an engine adds to its answer is stored with the prompt, the engine and the date.

  • Read, not only cited

    We also record the pages an engine opened while searching, including the ones it left out of the answer.

  • Checked on the page

    A gap is shown only after the cited page has been checked for your name and your competitors’ names.

  • Period against period

    Each source is compared with the previous period, so rising and falling sites stand out.

FAQ

Questions about Sources & Citations

Something else on your mind? Ask us directly and someone from the team will reply.

Which engines do you collect sources from?

From every engine you measure that searches the web before answering: ChatGPT, Gemini, Claude, Perplexity and Grok.

What is a citation gap?

A page AI cites, usually a comparison or a list, that names one or more of your competitors but not you. Each one is checked against the page content before it appears.

Can I see my own pages?

Yes. Pages lists your URLs with how often AI cites them, and Insights shows the ones cited without your brand being named.

Can I export the data?

Domains, URLs and opportunities can be exported as CSV or Excel.

See which sources shape your answers.

Start with a free analysis of your brand, or book a demo to go through your sources with us.

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