PLATFORM / SITE AUDITOR
If Models Cannot Read Your Site, the Content Budget Is Wasted
Site Auditor scores how answer engines see your site, page by page: crawler access, llms.txt and ai.txt, schema coverage, heading hierarchy, answer format and recency signals. Every finding becomes a task in Action Center and, where needed, a draft in Workflow Agent.
THE CHALLENGE
Your Site Speaks Google. Models Speak Structure.
A page that ranks #1 on Google can be invisible to ChatGPT. Answer engines read a different set of signals — and most sites have never been checked against them.
Ranking says nothing about readability
Traditional SEO optimises titles, backlinks and keywords. Models parse structure: schema, hierarchy, explicit permissions. The two can diverge completely on the same page.
The files models look for probably don't exist
llms.txt and ai.txt tell AI crawlers what to read and how to interpret it. Most sites have neither — and many robots.txt files block AI bots by accident.
Schema gaps hand your answer to a competitor
Without Product, FAQ and Organization markup, models extract facts from whoever provides them. The citation goes to the site that made itself easy to read.
There is no PageSpeed score for AI readiness
Teams cannot prioritise what they cannot measure. Without a score, audits stay in the backlog because nothing says which fix actually moves citations.
HOW IT WORKS
Diagnosis in Four Layers
Crawler and Bot Access
The robots.txt and server-level status of OAI-SearchBot, PerplexityBot, Google-Extended and other agents. A blocked bot means zero citation probability on that platform.
Schema, Headings and Answer Format
Pages are audited against their schema type, heading hierarchy is matched to question structure, and the first two sentences are scored on whether they answer directly.
Author, Sources and Recency
Author information, source references, update dates and, in sensitive categories, a review note. These are preconditions for being selected in the Augment stage.
Llms.txt, Ai.txt, Sitemap
Missing files are generated in one click, and existing ones are audited for coverage and contradictions against the sitemap.
SCORE DASHBOARD
One Score That Says Where You Stand
The overall score is built from weighted signals across access, structure, trust and files. Each category shows its own score, trend and a prioritised fix list — so a Monday-morning glance tells you what moved.
- Category breakdown with trends
- Prioritised fixes, ranked by citation impact
- Board-ready: one number the CEO can track monthly
site auditor — overview
TECHNICAL AUDIT
The Infrastructure Layer, Checked and Graded
The technical pass digs into what AI crawlers actually touch: robots directives, llms.txt format, response headers, sitemap accessibility and render behaviour for non-browser clients. Every issue is graded so your team knows what to fix first.
- robots.txt AI-bot directive analysis
- llms.txt existence and format validation
- Header, canonical and sitemap verification
auditor — technical scan
CAPABILITIES
Every Signal Ends in a Task, Not a Warning
Crawler & bot access, tested live
OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended and more — robots.txt rule matching plus a live request per agent, so you see exactly who is blocked and why.
llms.txt & ai.txt audit and generation
Existence, format and coverage checks against your sitemap — and one-click generation when the files are missing or contradictory.
Schema validation
Missing required properties, deprecated types and the markup answer engines prioritise: Product, FAQ, HowTo, Organization.
Answer-format scoring
The first two sentences of every page are scored on whether they answer the question directly — the pattern models lift into responses.
Trust & recency signals
Author information, source references, update dates and review notes in sensitive categories — the preconditions of being selected.
Page-by-page score, daily re-scan
Not one site-wide average: each page gets its own score and trend, and every finding lands in Action Center as an assigned task.
SCORECARD
What an Audit Returns
The table below is the summary form of a real customer audit, and each row links to a task in Action Center.
FAQ
Site Auditor, Asked Directly
How is a GEO audit different from an SEO audit?
An SEO audit asks whether search engines can rank the page; a GEO audit asks whether answer engines can read, trust and cite it. The signal sets overlap on crawlability, then diverge: llms.txt, answer format, entity clarity and per-model bot access have no SEO equivalent.
Which signals are checked?
42 signals across four layers: crawler and bot access, structure (schema, headings, answer format), trust (author, sources, recency) and files (llms.txt, ai.txt, sitemap). Fewer, deeper checks — every finding ships with its fix.
Does llms.txt actually matter?
It is an emerging standard: adoption among crawlers varies, but the file costs minutes to generate and removes ambiguity about what may be read. We audit it honestly — as one signal of many, not a magic switch.
How long does a scan take, and how often does it run?
Setup takes about four minutes; scans re-run daily so score trends reflect your fixes within a day.
What happens after a finding?
Each finding becomes a task in Action Center with severity and impact. Where the fix is content, Workflow Agent drafts it; where it is a file, the auditor generates it in one click.
Is the score comparable across sites?
Yes — the same weighted signal set is applied to every site, which is what makes the score usable as a benchmark in reports and board decks.
Can agencies run this for clients?
Yes. Partner plans include white-label reports, and page-by-page scoring is designed for building prioritised client roadmaps.
Which plan includes Site Auditor?
Every plan includes the auditor; daily re-scans and Action Center integration are included from Growth up. The free audit needs no account at all.
The audit score made it into the board deck; the CEO now asks 'what is our GEO score' every month. Collapsing it to one number changed everything.
Growth-plan customer, SaaS CMO
See Where Your Brand Stands Today
The free audit takes about four minutes to set up. The result screen shows your score and the first three fixes.