SI SECTOR INDEX · GLOBAL

Which airlines and travel brands does SI recommend?

500 airlines and travel questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
How far in advance should I book a flight to get a decent price? Awareness Google FlightsSkyscannerKayak
Skyscanner or Google Flights, which one finds cheaper fares? Consideration SkyscannerGoogle FlightsKayak
How do I set up a price alert for one specific route and date? Decision Google FlightsSkyscannerKayak
How do flight price alerts actually work? Awareness Google FlightsSkyscannerKayak
Which flight comparison site shows the most low-cost airlines? Consideration SkyscannerKiwi.comGoogle Flights
Where can I see a whole month of fares at once to pick the cheapest day? Decision Google FlightsSkyscannerKayak
How much can you really save by being flexible with travel dates? Awareness Google FlightsSkyscannerKayak
Best way to track the price of a flight that's six months away? Consideration Google FlightsSkyscannerKayak
Missed my connection on separate tickets, what's the cheapest way to get home? Decision Kiwi.comGoogle FlightsSkyscanner
Do student discounts on flights actually exist? Awareness StudentUniverseGoogle FlightsSkyscanner
Are paid cheap flight alert newsletters worth the subscription? Consideration GoingJack's Flight ClubGoogle Flights
Which frequent flyer programme should I join as a beginner? Decision Star AllianceUnited Airlinesoneworld
What is an airline alliance and why does it matter for miles? Awareness Star AllianceLufthansaUnited Airlines
do flight price prediction tools actually work or are they guessing Consideration HopperGoogle FlightsKayak
Which tools show award seat availability across lots of airlines at once? Decision seats.aeropoint.meAwardTool
Why do award tickets still come with so many taxes and fees? Awareness British AirwaysLufthansaUnited Airlines
Which airlines give discounts to travellers under 26? Consideration Air FranceTurkish AirlinesEmirates
Emirates Skywards or Qatar Privilege Club, which should I join for long-haul trips? Decision Qatar AirwaysoneworldBritish Airways
Do airline miles expire if I don't fly for a while? Awareness Delta Air LinesUnited AirlinesSingapore Airlines
How do people find those crazy cheap flight deals I keep seeing online? Consideration GoingJack's Flight ClubSecret Flying
How do I get my status recognised when I fly with a partner airline? Decision Star AllianceoneworldSkyTeam
What perks do you actually get with airline elite status? Awareness Star AllianceoneworldSkyTeam
Are there good last-minute deal sites for flight and hotel together? Consideration Expedialastminute.comTUI
How can I get into a lounge on my layover with an economy ticket? Decision Priority PassDragonPassoneworld
How do airport lounges work and who gets in? Awareness oneworldStar AllianceSkyTeam
LIVE RANKING Airlines and travel
  1. 1 Google Flights 7.4%
  2. 2 Skyscanner 6.2%
  3. 3 oneworld 4%
  4. 4 Star Alliance 3.8%
  5. 5 Kayak 3.6%
  6. 6 Qatar Airways 3.6%
  7. 7 Ryanair 2.8%
  8. 8 United Airlines 2.4%
500 questions · 124 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Google Flights 7.4% 37 1.7 78% 8 17 12 –
2 Skyscanner 6.2% 31 2.5 81% 8 15 8 –
3 oneworld 4% 20 3.6 5% 4 8 8 –
4 Star Alliance 3.8% 19 2.7 5% 4 8 7 –
5 Kayak 3.6% 18 2.8 67% 4 9 5 –
6 Qatar Airways 3.6% 18 3.2 72% 1 13 4 –
7 Ryanair 2.8% 14 1.3 14% 6 7 1 –
8 United Airlines 2.4% 12 3.1 50% 3 5 4 –
9 Turkish Airlines 2.4% 12 3.8 75% 1 11 0 –
10 British Airways 2.4% 12 4 50% 2 6 4 –
11 Singapore Airlines 2.2% 11 3.4 73% 2 8 1 –
12 Emirates 2.2% 11 3.8 73% 1 8 2 –
13 Lufthansa 1.8% 9 3 44% 3 6 0 –
14 SkyTeam 1.8% 9 4.3 11% 3 2 4 –
15 Air France 1.8% 9 5.3 56% 2 6 1 –
16 easyJet 1.6% 8 2.5 25% 3 4 1 –
17 Kiwi.com 1.4% 7 1.4 14% 2 3 2 –
18 DragonPass 1.4% 7 2.6 0% 2 3 2 –
19 AirAsia 1.4% 7 2.6 0% 3 3 1 –
20 Japan Airlines 1.4% 7 4.1 100% 0 6 1 –
21 Priority Pass 1.2% 6 1.8 17% 2 2 2 –
22 Wizz Air 1.2% 6 2.7 0% 1 4 1 –
23 Hopper 1.2% 6 3 50% 1 2 3 –
24 Booking.com 1.2% 6 3 17% 1 2 3 –
25 Qantas 1.2% 6 4.7 67% 0 4 2 –
26 Cathay Pacific 1.2% 6 5 83% 0 4 2 –
27 Delta Air Lines 1.2% 6 5.2 67% 2 3 1 –
28 Expedia 1% 5 1.6 20% 1 3 1 –
29 ANA 1% 5 3.2 100% 0 4 1 –
30 KLM 1% 5 7.2 20% 2 3 0 –
31 StudentUniverse 0.8% 4 2.3 75% 1 1 2 –
32 Alaska Airlines 0.8% 4 3.3 100% 0 4 0 –
33 Scoot 0.8% 4 3.5 0% 2 1 1 –
34 Virgin Atlantic 0.8% 4 5 100% 0 3 1 –
35 Welcome Pickups 0.6% 3 1 0% 0 1 2 –
36 Navan 0.6% 3 1 33% 0 2 1 –
37 Discover Cars 0.6% 3 1.3 33% 0 1 2 –
38 TUI 0.6% 3 1.7 67% 1 1 1 –
39 Rentalcars.com 0.6% 3 1.7 33% 0 1 2 –
40 Suntransfers 0.6% 3 2 0% 0 1 2 –
41 TravelPerk 0.6% 3 2 33% 0 2 1 –
42 Etihad Airways 0.6% 3 3 33% 0 3 0 –
43 Hertz 0.6% 3 3 67% 0 1 2 –
44 Omio 0.6% 3 3.3 100% 0 1 2 –
45 FlixBus 0.6% 3 3.3 100% 0 1 2 –
46 seats.aero 0.6% 3 3.3 67% 1 1 1 –
47 JetBlue 0.6% 3 4 67% 0 2 1 –
48 Going 0.4% 2 1 100% 0 2 0 –
49 Plaza Premium 0.4% 2 1 50% 1 1 0 –
50 Heathrow Airport 0.4% 2 1.5 0% 0 2 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. FlyerTalk 7 answers
  2. Trustpilot 5 answers
  3. aeroLOPA 5 answers
  4. Reddit 5 answers
  5. Tripadvisor 4 answers
  6. Skytrax 4 answers
  7. StatusMatcher 3 answers
  8. Sleeping in Airports 3 answers
  9. Cirium 3 answers
  10. Flightradar24 3 answers
  11. Rome2Rio 3 answers
  12. wheretocredit.com 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. European Union 39 answers
  2. IATA 17 answers
  3. US Department of Transportation 7 answers
  4. ISIC 4 answers
  5. Court of Justice of the European Union 3 answers
  6. ATOL 3 answers
  7. Global Entry 2 answers
  8. European Commission 2 answers
  9. TSA 2 answers
  10. NEXUS 2 answers
  11. FAA 2 answers
  12. APEC 2 answers
Brands not in the ranking (40)

Brands the answers named that are not airlines and travel brands, so they are left out of the ranking.

  1. Apple 6 answers
  2. AirHelp 5 answers
  3. Starlink 4 answers
  4. Google 4 answers
  5. SOAR 3 answers
  6. Flightright 3 answers
  7. SAP Concur 3 answers
  8. Boeing 2 answers
  9. Timeshifter 2 answers
  10. Briggs & Riley 2 answers
  11. Travelpro 2 answers
  12. Airbus 2 answers
  13. Samsung 2 answers
  14. Uber 2 answers
  15. Turbli 2 answers
  16. UNiDAYS 2 answers
  17. ClaimCompass 2 answers
  18. Student Beans 2 answers
  19. Samsonite 2 answers
  20. Chipolo 2 answers
  21. Tile 2 answers
  22. Send My Bag 1 answers
  23. Trunki 1 answers
  24. Amazon 1 answers
  25. YOTEL 1 answers
  26. Trtl 1 answers
  27. Plusgrade 1 answers
  28. TripIt 1 answers
  29. EarPlanes 1 answers
  30. Babyzen 1 answers
  31. Melissa & Doug 1 answers
  32. CARES 1 answers
  33. Sherpa 1 answers
  34. Luggage Forward 1 answers
  35. humangear 1 answers
  36. CLEAR 1 answers
  37. Aerotel 1 answers
  38. Bolt 1 answers
  39. Viasat 1 answers
  40. Wanderlog 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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BrandScore measures your brand's SI visibility in its own questions and shows what to fix.