SI SECTOR INDEX · GLOBAL

Which automotive brands does SI recommend?

500 automotive questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What's the actual difference between a crossover and an SUV? Awareness ToyotaHondaNissan
Should I mention my trade-in before or after agreeing on a price? Consideration CarMaxCarvanaWeBuyAnyCar
Minivan vs three-row SUV, which should we pick for a family of six? Decision ToyotaHondaKia
What does a vehicle history report actually show? Awareness CarfaxAutoCheckHPI
SUV or estate car for a family with two kids and a dog? Consideration SkodaVolvoToyota
How do I check the battery health of a used EV before buying? Decision AvilooRecurrentLeaf Spy
Why do some engines last 300,000 miles and others don't? Awareness ToyotaLexusMercedes-Benz
Which car body style is easiest to get in and out of with bad knees? Consideration HondaToyotaKia
Which electric SUV should we buy for long weekend trips with the kids? Decision TeslaKiaHyundai
What's the difference between a full hybrid and a mild hybrid? Awareness ToyotaLexusHonda
What kinds of cars hold their value best? Consideration ToyotaLexusHonda
Which hybrid gives the best real-world fuel economy for the money? Decision ToyotaHondaKia
Why do some brands top reliability surveys year after year? Awareness ToyotaLexusMazda
Do vans hold their value better than cars? Consideration FordMercedes-BenzVolkswagen
Which route planner app should I use for EV road trips? Decision A Better RouteplannerTeslaHyundai
Are manual cars going to disappear completely? Awareness MazdaToyotaPorsche
Are paid vehicle history reports worth it or are free checks enough? Consideration CarfaxAutoCheckHPI
Which engine oil should I buy for my car? Decision CastrolValvolineLiqui Moly
What is vehicle telematics and does a small fleet need it? Awareness SamsaraGeotabVerizon Connect
cheap older car cash or newer car on finance for my first car? Consideration ToyotaHondaMazda
Should I buy EV-specific tyres when my current ones wear out? Decision MichelinPirelliHankook
How do performance hybrids use electric motors for extra power? Awareness FerrariMcLarenPorsche
Are online used car retailers that deliver to your door worth it? Consideration CarvanaCarMaxCinch
Should I pay extra for a premium car battery or is a budget one fine? Decision VartaBoschExide
Should I buy a car with 150,000 km on it if it's been well maintained? Consideration ToyotaLexusHonda
LIVE RANKING Automotive
  1. 1 Toyota 9%
  2. 2 Honda 5.6%
  3. 3 Kia 4.8%
  4. 4 Tesla 4.2%
  5. 5 Hyundai 4.2%
  6. 6 Lexus 4%
  7. 7 Mercedes-Benz 3.8%
  8. 8 Volkswagen 3.4%
500 questions · 97 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Toyota 9% 45 1.9 84% 7 30 8 –
2 Honda 5.6% 28 3 96% 4 17 7 –
3 Kia 4.8% 24 4 83% 3 15 6 –
4 Tesla 4.2% 21 2.2 62% 1 13 7 –
5 Hyundai 4.2% 21 3.7 76% 2 12 7 –
6 Lexus 4% 20 3.1 95% 3 14 3 –
7 Mercedes-Benz 3.8% 19 3.7 53% 2 15 2 –
8 Volkswagen 3.4% 17 3.5 71% 1 14 2 –
9 Ford 3.2% 16 1.5 50% 1 14 1 –
10 BMW 3.2% 16 3.3 38% 1 10 5 –
11 Mazda 3.2% 16 4.9 88% 2 11 3 –
12 Nissan 2.4% 12 3.7 33% 1 10 1 –
13 Renault 2.2% 11 3.8 64% 0 11 0 –
14 Skoda 1.8% 9 3.2 78% 0 6 3 –
15 Citroën 1.6% 8 3.5 63% 0 7 1 –
16 Porsche 1.6% 8 4.4 88% 2 5 1 –
17 Peugeot 1.4% 7 3 57% 0 7 0 –
18 Volvo 1.2% 6 3.3 83% 1 4 1 –
19 Geotab 1% 5 1.6 0% 3 2 0 –
20 Land Rover 1% 5 3 0% 0 5 0 –
21 BYD 1% 5 3.4 40% 0 5 0 –
22 Audi 1% 5 4.8 0% 0 4 1 –
23 Subaru 1% 5 4.8 80% 0 4 1 –
24 Michelin 0.8% 4 1 50% 0 2 2 –
25 A Better Routeplanner 0.8% 4 1.5 100% 1 2 1 –
26 MG 0.8% 4 4.5 50% 0 4 0 –
27 Jeep 0.8% 4 5.8 25% 1 3 0 –
28 Carvana 0.6% 3 1.3 0% 0 3 0 –
29 Samsara 0.6% 3 1.7 0% 1 2 0 –
30 Polestar 0.6% 3 6 67% 0 1 2 –
31 Stellantis 0.6% 3 6 33% 0 3 0 –
32 Carfax 0.4% 2 1 0% 1 1 0 –
33 CarMax 0.4% 2 1.5 0% 0 2 0 –
34 Turo 0.4% 2 1.5 0% 0 1 1 –
35 NOCO 0.4% 2 1.5 100% 0 1 1 –
36 AutoCheck 0.4% 2 2 0% 1 1 0 –
37 Ionity 0.4% 2 2 100% 0 2 0 –
38 Carwow 0.4% 2 2.5 100% 0 0 2 –
39 Leaf Spy 0.4% 2 2.5 50% 0 1 1 –
40 Hankook 0.4% 2 2.5 50% 0 1 1 –
41 HPI 0.4% 2 3 0% 1 1 0 –
42 Verizon Connect 0.4% 2 3 0% 1 1 0 –
43 Goodyear 0.4% 2 3 50% 0 1 1 –
44 Mitsubishi 0.4% 2 4.5 50% 0 2 0 –
45 Hertz 0.2% 1 1 0% 0 1 0 –
46 Aviloo 0.2% 1 1 100% 0 0 1 –
47 Fleetio 0.2% 1 1 0% 0 1 0 –
48 Varta 0.2% 1 1 100% 0 0 1 –
49 CTEK 0.2% 1 1 100% 0 0 1 –
50 Car Scanner 0.2% 1 1 0% 0 1 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. PlugShare 8 answers
  2. What Car? 5 answers
  3. Edmunds 4 answers
  4. Kelley Blue Book 3 answers
  5. Consumer Reports 3 answers
  6. Reddit 3 answers
  7. J.D. Power 3 answers
  8. YouTube 2 answers
  9. Parkers 2 answers
  10. Fuelly 2 answers
  11. Auto Trader 2 answers
  12. Spritmonitor 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. Euro NCAP 14 answers
  2. IIHS 13 answers
  3. ANCAP 5 answers
  4. NHTSA 4 answers
  5. EPA 3 answers
  6. ACEA 3 answers
  7. Latin NCAP 3 answers
  8. Global NCAP 3 answers
  9. ICCT 2 answers
  10. NAF 2 answers
  11. SAE 2 answers
  12. API 2 answers
Brands not in the ranking (19)

Brands the answers named that are not automotive brands, so they are left out of the ranking.

  1. Google 3 answers
  2. Apple 2 answers
  3. Ryobi 1 answers
  4. Costco 1 answers
  5. GearWrench 1 answers
  6. FICO 1 answers
  7. Maxi-Cosi 1 answers
  8. DeWalt 1 answers
  9. Bahco 1 answers
  10. Britax 1 answers
  11. Milwaukee 1 answers
  12. Stanley 1 answers
  13. Cybex 1 answers
  14. Mobil 1 answers
  15. ABB 1 answers
  16. Shell 1 answers
  17. Baidu 1 answers
  18. Diono 1 answers
  19. Clek 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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