SI SECTOR INDEX · GLOBAL

Which beauty and skincare brands does SI recommend?

Find your brand in the beauty and skincare ranking

POPULAR QUESTIONS Claude Opus 5.5

Awareness

What skincare does a 14-year-old actually need?

BRANDS SI NAMED 1 CeraVe 2 Cetaphil 3 La Roche-Posay

ANSWERED BY

See all 500 questions

500 beauty and skincare questions tracked in Claude Opus 5.5 answers, with no country given.

Question	Model	Top mentioned brands
What skincare does a 14-year-old actually need? Awareness		CeraVeCetaphilLa Roche-Posay
Best gel moisturizer for oily skin that doesn't feel greasy Consideration		NeutrogenaCliniqueLa Roche-Posay
Worth paying more for a ceramide cream or is a basic one fine? Decision		CeraVeSkinCeuticalsDr. Jart+
What's the difference between dermocosmetics and regular skincare? Awareness		La Roche-PosayAvèneBioderma
Which acne spot treatment works fastest overnight? Consideration		Hero CosmeticsCOSRXMario Badescu
What's a simple 3-product starter kit for oily skin I can order online? Decision		CeraVeNeutrogenaLa Roche-Posay
Why do pharmacy skincare brands get recommended over luxury ones so often? Awareness		CeraVeLa Roche-PosayL'Oréal
What cleanser won't leave my sensitive skin red and tight? Consideration		CeraVeLa Roche-PosayCetaphil
Which fragrance-free moisturiser should I just buy for reactive skin? Decision		La Roche-PosayVanicreamAvène
Can sunscreen cause breakouts? Awareness		EltaMDLa Roche-PosayBioderma
CeraVe or La Roche-Posay for sensitive skin? Consideration		CeraVeLa Roche-PosayL'Oréal
What should I buy first for a rosacea-friendly routine? Decision		La Roche-PosayCetaphilAvène
What are fragrance families like floral, woody and gourmand? Awareness		DiorLe LaboMugler
Which night cream is good for very dry, flaky skin? Consideration		CeraVeEucerinLa Roche-Posay
Torn between a few vitamin C serums for brightening, which one should I get? Decision		SkinCeuticalsTimelessPaula's Choice
What makes a perfume "niche" rather than designer? Awareness		DiorChanelLe Labo
Cheap mattifying products that actually control shine all day? Consideration		The Ordinarye.l.f.Maybelline
What's one anti-aging product a guy in his 40s should actually buy? Decision		CeraVeLa Roche-PosayThe Ordinary
Is it OK for men to wear "women's" fragrances? Awareness		Le LaboByredoDiptyque
Is a drugstore acne routine as good as an expensive one? Consideration		DifferinCeraVeLa Roche-Posay
What are the first three products I should buy to start a routine? Decision		CeraVeCetaphilNeutrogena
Why are some beauty brands only sold in pharmacies or salons? Awareness		La Roche-PosayAvèneVichy
Good face wash for a guy with oily skin and big pores Consideration		CeraVeLa Roche-PosayNeutrogena
What's a good skincare set to buy for a guy who's never used anything? Decision		CliniqueKiehl'sCeraVe
What helps with back acne besides just showering more? Consideration		PanOxylCeraVeNizoral
Which pregnancy-safe skincare brands should I switch to? Decision		CeraVeCetaphilLa Roche-Posay
Do LED acne masks actually work? Consideration		OmniluxCurrentBodyDr. Dennis Gross
Which moisturiser gives you the most for your money? Decision		CeraVeVanicreamCetaphil
Which moisturisers are safe for skin that reacts to everything? Consideration		VanicreamLa Roche-PosayAvène
What's a minimal routine I should buy to reset my skin barrier? Decision		CeraVeLa Roche-PosayVaseline
Hydrating serum recommendations for dry skin under makeup Consideration		The OrdinaryLa Roche-PosayVichy
What skincare should I ask for as a birthday present at 15? Decision		La Roche-PosayCeraVeBioré
Best retinol serum for beginners over 40 Consideration		CeraVeLa Roche-PosayThe Ordinary
Which rich face cream should I treat myself to for my 60th? Decision		ClarinsEstée LauderLancôme
Is a cheap vitamin C serum as effective as a luxury one? Consideration		SkinCeuticalsTimelessThe Ordinary
Which face wash should I buy if I just want one that suits most skin? Decision		CeraVeLa Roche-PosayCetaphil
Which exfoliant helps with dull, rough skin in your 50s? Consideration		The OrdinaryPixiPaula's Choice
I want one dermatologist-backed brand for my whole routine, which should I go with? Decision		La Roche-PosayAvèneCeraVe
Do expensive anti-aging creams work better than cheap ones? Consideration		OlayL'Oréal ParisNeutrogena
Where can I buy clean beauty products that are properly vetted? Decision		CredoSephoraThe Detox Market
Most recommended eye cream for fine lines and crow's feet Consideration		RoCLa Roche-PosayOlay
Which dermatologist-recommended brands are affordable? Decision		CeraVeCetaphilVanicream
Which moisturiser calms rosacea flare-ups? Consideration		La Roche-PosayAvèneBioderma
Which at-home microcurrent device should I buy if I'm over 50? Decision		NuFACEForeoZIIP
Foaming or cream cleanser for everyday use? Consideration		CeraVeCetaphilLa Roche-Posay
Which face sunscreen should I buy for daily wear under makeup? Decision		SupergoopLa Roche-PosayBeauty of Joseon
Are cleansing balms worth it for removing sunscreen and makeup? Consideration		CliniqueBanila CoElemis
Which kids' sunscreen should I pack for a beach holiday? Decision		La Roche-PosayNiveaGarnier
Cheap gentle face wash that doesn't strip your skin? Consideration		CeraVeCetaphilVanicream
Where can I try sunscreens for darker skin before buying? Decision		SephoraUlta BeautyBoots
Which moisturiser actually plumps up mature skin? Consideration		OlayL'Oréal ParisEucerin
What sunscreen should I buy for a surfing trip? Decision		Sun BumShiseidoBanana Boat
What products help repair an over-exfoliated skin barrier? Consideration		CeraVeLa Roche-PosayAvène
I've reacted to chemical filters before, which mineral sunscreen should I get? Decision		AvèneLa Roche-PosayCeraVe
Ceramides or centella for barrier repair? Consideration		CeraVeLa Roche-PosayDr. Jart+
Which tinted SPF should I buy for mature skin that won't settle in lines? Decision		IliaLaura MercierbareMinerals
Best moisturiser for eczema on the face and eyelids Consideration		VanicreamCeraVeLa Roche-Posay
Can I get a free foundation colour match in store without buying anything? Decision		SephoraUlta BeautyBoots
Cheap emollients for eczema that actually work Consideration		VaselineEucerinCeraVe
Which foundation should I buy if I want one that works in both summer and winter? Decision		Armani BeautyNARSL'Oréal
Good starter skincare for a teenager on a pocket-money budget Consideration		SimpleCeraVeCetaphil
Which cheap concealer should I buy for my first makeup bag? Decision		Maybellinee.l.f.NYX Professional Makeup
Best aftershave balm for razor burn Consideration		NiveaCliniqueBulldog
Which concealer should a guy buy for dark circles that's easy to apply? Decision		MaybellineStryxWar Paint
Clinique for Men or Kiehl's for a total beginner? Consideration		CliniqueKiehl'sCeraVe
Which setting powder should I buy that won't flash back in photos? Decision		Laura MercierCharlotte TilburyHuda Beauty
Which skincare brands do dermatologists actually recommend most? Consideration		CeraVeLa Roche-PosayCetaphil
Cheapest way to remove makeup properly every night Decision		GarnierCeraVeCetaphil
Most recommended derm brands for someone just starting out Consideration		CeraVeCetaphilLa Roche-Posay
Which makeup gift set is good for a teenager just starting out? Decision		e.l.f.NYXEssence
Which pharmacy skincare lines are worth the slightly higher price? Consideration		La Roche-PosayAvèneVichy
What's a safe beauty gift for someone whose skin type I don't know? Decision		L'OccitaneAesopSephora
Best fragrance-free body lotion for sensitive skin Consideration		CeraVeVanicreamEucerin
What beauty gift should I get my girlfriend if I know nothing about makeup? Decision		LaneigeCharlotte TilburySephora
Are there fragrance-free skincare brands that still feel luxurious? Consideration		CliniquePaula's ChoiceDrunk Elephant
Which mascara should I buy for short, straight lashes? Decision		MaybellineHeroine MakeThrive Causemetics
Which clean beauty brands actually have good formulas? Consideration		BiossanceIliaKosas
Which blush should I buy if I've never worn it before? Decision		NARSMilaniRare Beauty
Are doctor-founded skincare brands better than regular ones? Consideration		MuradDr. Dennis GrossDr. Barbara Sturm
Which hair dryer should I buy that's fast but doesn't fry my hair? Decision		DysonghdShark
What are good pharmacy alternatives to luxury serums? Consideration		SkinCeuticalsLa Roche-PosayVichy
Which hair serum should I buy for frizz control on busy mornings? Decision		John FriedaMoroccanoilLiving Proof
Are thermal spring water face mists useful or a gimmick? Consideration		AvèneLa Roche-PosayVichy
Where can I buy authentic perfume cheaper than department stores? Decision		NotinoFragranceNetFragranceX
Best sunscreen for oily, acne-prone skin that isn't greasy Consideration		La Roche-PosayEltaMDEucerin
Which cologne should I buy as a gift for my boyfriend? Decision		ChanelDiorYves Saint Laurent
Is mineral sunscreen better for sensitive skin? Consideration		AvèneLa Roche-PosayCeraVe
Which perfume should I buy my mum for her 70th birthday? Decision		ChanelGuerlainJo Malone London
Can a tinted sunscreen replace my foundation? Consideration		EltaMDLa Roche-PosayIlia
Which niche perfume house should I try first? Decision		DiptyqueByredoLe Labo
Which tinted sunscreens come in a decent shade range? Consideration		IliaLaura MercierNARS
Which perfume dupe should I buy if I love vanilla gourmands? Decision		LattafaKilian ParisAriana Grande
Best sunscreen with no white cast for deep skin tones Consideration		Black Girl SunscreenSupergoopBeauty of Joseon
Which beauty box should I sign up for if I mostly want skincare? Decision		LookfantasticIpsyCult Beauty
Sunscreen for Black men that doesn't look ashy Consideration		SupergoopBlack Girl SunscreenBioré
Is there a face sunscreen for men that doesn't feel like sunscreen? Consideration		BioréSupergoopLa Roche-Posay
Which sunscreen stays on when you're sweating at the gym or running? Consideration		ShiseidoNeutrogenaBanana Boat
Most reliable sport sunscreen for long hikes Consideration		La Roche-PosayShiseidoNeutrogena
What's a good sunscreen for toddlers with sensitive skin? Consideration		ThinkbabyBlue LizardAveeno
Sunscreen that doesn't sting the eyes? Consideration		NeutrogenaBlue LizardLa Roche-Posay
Sunscreen stick vs powder SPF for reapplying over makeup Consideration		SupergoopBeauty of JoseonShiseido
Which body sunscreen is good for hands and chest to prevent age spots? Consideration		La Roche-PosaySupergoopNeutrogena
Best foundation for acne-prone skin that won't clog pores Consideration		CliniqueFenty BeautybareMinerals
Which foundation doesn't settle into fine lines and wrinkles? Consideration		Armani BeautyNARSCharlotte Tilbury
Light-coverage foundation that looks like skin for everyday office wear Consideration		GlossierIliaNARS
Best foundation for oily skin that stays matte all day Consideration		Estée LauderFenty BeautyMAC
Drugstore foundations that look as good as high-end ones? Consideration		L'OréalEstée LauderMaybelline
Under-eye concealer that doesn't crease on mature skin Consideration		NARSCharlotte TilburyMaybelline
What concealer actually covers dark circles? Consideration		Bobbi BrownNARSTarte
Which concealer is good for covering active breakouts? Consideration		CliniqueEstée LauderTarte
Which makeup brands have the widest foundation shade ranges? Consideration		Fenty BeautyEstée LauderMAC
Is there a men's concealer that looks natural? Consideration		War PaintStryxNARS
Setting spray that keeps makeup on through humidity and sweat Consideration		Urban DecayOne/SizeCharlotte Tilbury
Primer for large pores that actually blurs them Consideration		BenefitTatchae.l.f.
What makeup lasts through a 12-hour wedding day? Consideration		Estée LauderMake Up For EverUrban Decay
Which long-wear foundations actually last a 10-hour workday? Consideration		Estée LauderLancômeFenty Beauty
What removes waterproof mascara without rubbing my eyes raw? Consideration		LancômeGarnierClinique
Foundation for sensitive skin that doesn't cause itching or redness Consideration		CliniquebareMineralsAvène
Best mascara that doesn't smudge or flake Consideration		CliniqueThrive CausemeticsHeroine Make
Mascara for sensitive eyes and contact lens wearers Consideration		CliniqueAlmayThrive Causemetics
Is a cheap mascara as good as a designer one? Consideration		MaybellineL'OréalEssence
Which lipsticks are moisturising and don't dry out mature lips? Consideration		ClarinsCharlotte TilburyClinique
Long-lasting lipstick that survives coffee and lunch Consideration		MaybellineMax FactorRevlon
Lip balm that actually heals chapped lips? Consideration		AquaphorVaselineCeraVe
Are expensive eyeshadow palettes worth it over cheaper ones? Consideration		Natasha DenonaPat McGrath LabsColourPop
Good beginner eyeshadow palette with neutral shades Consideration		Anastasia Beverly HillsHuda BeautyColourPop
Bronzer that doesn't look orange on pale skin Consideration		BenefitPhysicians FormulaRare Beauty
Which makeup brands are both cruelty-free and vegan? Consideration		e.l.f.KVD BeautyPacifica
Best leave-in conditioner for defining curls without crunch Consideration		Kinky-CurlyCantuSheaMoisture
Affordable curl creams that actually work? Consideration		CantuSheaMoistureNot Your Mother's
Which anti-dandruff ingredient works best: ketoconazole, zinc pyrithione or selenium? Consideration		NizoralHead & ShouldersSelsun Blue
Shampoo and conditioner for grey hair that stops it yellowing Consideration		ClairolFanolaPhilip Kingsley
Is the Dyson Airwrap worth it or are cheaper alternatives just as good? Consideration		DysonSharkRevlon
Which hair oil is good for frizzy, dry ends? Consideration		MoroccanoilOlaplexL'Oréal
Best everyday perfume for the office that isn't overpowering Consideration		Jo Malone LondonChanelGlossier
Elegant perfume for a woman in her 60s that doesn't smell old-fashioned Consideration		ChanelDiorJo Malone London
Perfumes that smell fresh and clean, like just-showered skin? Consideration		PhilosophyClean ReserveJuliette Has a Gun
Sweet vanilla perfumes that aren't too sickly for a teenager Consideration		Ariana GrandeSol de JaneiroBath & Body Works
What cologne gets the most compliments? Consideration		DiorChanelYves Saint Laurent
Which perfumes actually last all day on skin? Consideration		MuglerMaison Francis KurkdjianLancôme
Which dupe brands are worth trying for designer perfumes? Consideration		DossierAlt. FragrancesLattafa
Unique niche perfumes that nobody else is wearing? Consideration		Serge LutensEtat Libre d'OrangeZoologist
Which classic perfumes have been reformulated and smell different now? Consideration		GuerlainYves Saint LaurentDior
Sephora or Lookfantastic, which is better for skincare? Consideration		SephoraLookfantasticLa Roche-Posay
Is YesStyle legit for buying skincare? Consideration		YesStyleOlive YoungStylevana
Which beauty stores give the best free samples? Consideration		SephoraKiehl'sClinique
Which stores let you test products properly before buying? Consideration		SephoraKiehl'sAesop
Which beauty loyalty programmes are actually worth joining? Consideration		SephoraUlta BeautyDouglas
Most reliable online beauty stores for authentic products Consideration		SephoraUlta BeautyLookfantastic
Online beauty shops with fast delivery and easy returns? Consideration		SephoraUlta BeautyLookfantastic
Where's a good place for men to shop for grooming products? Consideration		CeraVeNiveaSephora
Does oily skin still need a moisturizer? Awareness		NeutrogenaCeraVe
Are pimple patches worth it or just hype? Consideration		Hero CosmeticsCOSRX
Which pimple patches should I buy, plain hydrocolloid or microneedle? Decision		Hero CosmeticsCOSRX
What does "clean beauty" even mean, is it regulated? Awareness		SephoraCredo
Is micellar water gentle enough for really sensitive skin? Consideration		BiodermaGarnier
Pick one for me: gel moisturiser or lightweight lotion for combo skin Decision		CliniqueNeutrogena
What does setting spray actually do? Awareness		Urban DecayMAC
Is a moisturiser with SPF enough for a guy with normal-to-combo skin? Consideration		CeraVeLa Roche-Posay
Which single exfoliant should I buy if I can only afford one? Decision		Paula's ChoiceThe Ordinary
Why does my eyeshadow crease by lunchtime? Awareness		Urban DecayNARS
Glycolic or salicylic acid toner for blackheads? Consideration		Paula's ChoiceThe Ordinary
Where can men buy skincare without feeling awkward in the store? Decision		SephoraLookfantastic
What does a bond-building treatment actually do? Awareness		OlaplexK18
Estée Lauder Advanced Night Repair vs Lancôme Génifique, which is better? Consideration		Estée LauderLancôme
Do pharmacies give out skincare samples if you ask? Decision		La Roche-PosayAvène
What's the difference between buying at a beauty retailer and a department store counter? Awareness		SephoraDouglas
Are tranexamic acid serums worth trying for dark spots? Consideration		The Inkey ListNaturium
Are beauty advent calendars actually good value? Decision		Cult BeautyLookfantastic
How do beauty store loyalty programmes usually work? Awareness		SephoraUlta Beauty
Azelaic acid vs niacinamide for uneven skin tone Consideration		The OrdinaryPaula's Choice
Where can I shop only cruelty-free makeup? Decision		e.l.f.ColourPop
How do beauty subscription boxes work? Awareness		IpsyAllure Beauty Box
What helps dark circles more, a caffeine eye cream or a retinol one? Consideration		The OrdinaryRoC
Which makeup brushes should I buy first on a tight budget? Decision		Real Techniquese.l.f.
Can you return makeup after you've opened it? Awareness		SephoraUlta Beauty
Is there an eye cream for guys that fixes puffy eyes in the morning? Consideration		Kiehl'sThe Ordinary
Are gift-with-purchase offers at beauty counters worth timing a purchase for? Decision		CliniqueEstée Lauder
When are the biggest beauty sales of the year? Awareness		SephoraUlta Beauty
Are green colour-correcting primers good for covering redness? Consideration		Dr. Jart+Smashbox
How do I avoid buying a fake hair styler online? Decision		Dysonghd
Is petroleum jelly as good as fancy moisturisers for slugging? Consideration		VaselineEucerin
What should I buy to keep coloured hair from fading? Decision		PureologyOvertone
What can I use instead of retinol while pregnant? Consideration		The OrdinaryPaula's Choice
Which dandruff shampoo should I buy for a flaky, itchy scalp? Decision		NizoralHead & Shoulders
Avène vs Bioderma for reactive skin Consideration		AvèneBioderma
What should be in my first curly hair starter kit? Decision		CantuSheaMoisture
Eucerin or Cetaphil for dry mature skin? Consideration		EucerinCetaphil
Which single product should I buy to help dry, damaged hair? Decision		K18Olaplex
Dermatologists on social media keep pushing the same brands, are they legit? Consideration		CeraVeLa Roche-Posay
When do perfumes usually go on sale? Decision		SephoraUlta Beauty
Is a NuFace worth it compared to Foreo's devices? Consideration		NuFACEForeo
Can I return a perfume I've already sprayed once? Decision		SephoraUlta Beauty
La Roche-Posay Anthelios or Supergoop Unseen for everyday? Consideration		La Roche-PosaySupergoop
Fenty Beauty Pro Filt'r vs Estée Lauder Double Wear for oily skin? Consideration		Fenty BeautyEstée Lauder
NARS Radiant Creamy or Tarte Shape Tape concealer? Consideration		NARSTarte
MAC Ruby Woo or Charlotte Tilbury Pillow Talk, which is more wearable? Consideration		Charlotte TilburyMAC
Brow pencil or powder for sparse eyebrows? Consideration		BenefitNYX
Is Rare Beauty liquid blush worth the hype? Consideration		Rare Beautye.l.f.
Are cheap makeup brush sets any good? Consideration		Real Techniquese.l.f.
Is there a lip balm for men that isn't shiny? Consideration		Jack BlackChapStick
Eyeshadow sticks vs palettes for busy mornings? Consideration		Bobbi BrownLaura Mercier
Which products help frizzy curls in humid weather? Consideration		OuidadLiving Proof
Do hair growth shampoos for men do anything? Consideration		NizoralAlpecin
Are hair growth supplements worth taking? Consideration		NutrafolViviscal
Gentle shampoo for an itchy, sensitive scalp Consideration		VanicreamBioderma
Good shampoo for fine, flat hair that gets greasy fast Consideration		Living ProofBumble and bumble
Are shampoo bars as good as liquid shampoo? Consideration		EthiqueLush
Olaplex No.3 vs K18, which repairs bleached hair better? Consideration		OlaplexK18
What actually helps hair that's fried from bleach? Consideration		OlaplexK18
Best way to cover greys at home without it looking flat Consideration		L'OréalMadison Reed
Ceramic or titanium straightener for thick hair? Consideration		BaBylissPROghd
Chanel Coco Mademoiselle or Miss Dior, which is more versatile? Consideration		ChanelDior
Best men's cologne for someone who's never worn one Consideration		ChanelDior
Is Dior Sauvage overrated? Consideration		DiorChanel
Subtle men's fragrance for work that won't annoy colleagues Consideration		Acqua di ParmaChanel
Summer vs winter cologne, do I need two? Consideration		ChanelJean Paul Gaultier
Is Le Labo Santal 33 worth the price? Consideration		Le LaboDiptyque
Are oud colognes long-lasting, and are they too heavy for daytime? Consideration		Tom FordMontale
Is a Glossybox subscription worth it? Consideration		GlossyboxLookfantastic
Which beauty retailers have the cheapest prices overall? Consideration		NotinoLookfantastic
Which beauty retailers have the most generous return policies? Consideration		SephoraUlta Beauty
Does minoxidil actually work for hair loss? Awareness		Rogaine
Adapalene gel vs benzoyl peroxide wash, which should I start with? Consideration		Differin
Where can I buy adapalene without a prescription? Decision		Differin
Are perfume dupes legal? Awareness		L'Oréal
Is The Ordinary niacinamide any good for acne marks? Consideration		The Ordinary
Is vitamin C powder cheaper than buying a ready-made serum? Decision		The Ordinary
What are deluxe samples and how do people get them? Awareness		Sephora
Which form of vitamin C is most stable, pure ascorbic acid or the derivatives? Consideration		SkinCeuticals
Where's the cheapest place to get prescription tretinoin online? Decision		Curology
Is The Ordinary AHA 30% peeling solution too harsh for regular use? Consideration		The Ordinary
Is it worth paying for a salon gloss treatment between colours? Decision		Redken
Are colloidal oatmeal creams good for eczema? Consideration		Aveeno
Is a perfume subscription a good way to try new scents? Decision		Scentbird
Do overnight sleeping masks do more than a regular night cream? Consideration		Laneige
Are facial cleansing brushes good or too harsh on skin? Consideration		Foreo
Loose powder or pressed powder for setting makeup? Consideration		Laura Mercier
Waterproof makeup for swimming or the beach, does it exist? Consideration		Maybelline
Tubing mascara vs regular, which holds a curl better? Consideration		Heroine Make
Beauty sponge vs foundation brush, which gives a better finish? Consideration		Beautyblender
Which perfumes are less likely to trigger allergies? Consideration		Escentric Molecules
Auto-replenish subscriptions for skincare, convenient or a trap? Consideration		Sephora
How do I figure out what my skin type actually is? Awareness		no brand named
Is a facial oil better than a heavy cream for dry skin? Consideration		no brand named
Is a big tub of moisturiser better value than a pump bottle? Decision		no brand named
What's the difference between dry skin and dehydrated skin? Awareness		no brand named
How do I moisturise combination skin without breaking out on my T-zone? Consideration		no brand named
How do I patch test a new product before buying the full size? Decision		no brand named
Why does my face get so oily by midday? Awareness		no brand named
Do I need different products for my oily nose and dry cheeks? Consideration		no brand named
Cheapest way to build an acne routine that actually works Decision		no brand named
What's the difference between benzoyl peroxide and salicylic acid for spots? Awareness		no brand named
Should I see a dermatologist or try over-the-counter stuff first for acne? Consideration		no brand named
Are free skin consultations at beauty counters worth doing before I buy? Decision		no brand named
Does toothpaste on a pimple actually work or is that a myth? Awareness		no brand named
Are clay masks good for oily skin or do they just dry you out? Consideration		no brand named
How much should I expect to spend on a decent oily-skin routine? Decision		no brand named
Why does my skin sting when I put moisturiser on? Awareness		no brand named
What ingredients should I look for if my skin is dry and itchy in winter? Consideration		no brand named
Is a humidifier worth buying for dry skin? Decision		no brand named
Why does skin get drier as you get older? Awareness		no brand named
Do blotting papers make oily skin worse? Consideration		no brand named
When should I give up on an acne product and switch to something else? Decision		no brand named
What does combination skin mean exactly? Awareness		no brand named
Gel cream or lotion, which suits combination skin better? Consideration		no brand named
What strength of retinol should I buy as a first-timer? Decision		no brand named
What is skin purging and how long does it last? Awareness		no brand named
Is bakuchiol a real alternative to retinol for sensitive skin? Consideration		no brand named
Is a professional chemical peel worth the money vs at-home acids? Decision		no brand named
Is sensitive skin a real skin type or just irritated skin? Awareness		no brand named
Prescription tretinoin or over-the-counter retinol, which is worth it? Consideration		no brand named
Should I book laser for dark spots or keep using creams? Decision		no brand named
What does non-comedogenic mean on a skincare label? Awareness		no brand named
Do I really need a vitamin C serum if I already wear sunscreen? Consideration		no brand named
Is it worth buying a separate eye cream or should I skip it? Decision		no brand named
What's the difference between retinol, retinal and tretinoin? Awareness		no brand named
Are physical scrubs bad for your face compared to chemical exfoliants? Consideration		no brand named
How much is a reasonable amount to spend on an anti-aging serum? Decision		no brand named
How long does retinol take to show results on wrinkles? Awareness		no brand named
What really works for crepey skin on the neck? Consideration		no brand named
Are dark spot kits a good deal or is it better to buy products separately? Decision		no brand named
What does vitamin C serum actually do for your skin? Awareness		no brand named
Is sunscreen plus a retinoid enough of an anti-aging routine? Consideration		no brand named
Is it worth getting an eczema cream prescribed instead of buying over the counter? Decision		no brand named
AHA vs BHA vs PHA, what's the difference? Awareness		no brand named
What fades post-acne marks fastest? Consideration		no brand named
Is it cheaper to buy a cleanser in refill pouches? Decision		no brand named
Is it bad to exfoliate every day? Awareness		no brand named
Which ingredients are safe and effective for melasma? Consideration		no brand named
Should I buy a skincare routine bundle or pick products separately? Decision		no brand named
At what age should you start using anti-aging products? Awareness		no brand named
Should I try azelaic acid myself or see a doctor for rosacea? Consideration		no brand named
Should I throw out skincare that's past its period-after-opening date? Decision		no brand named
What causes dark spots after a pimple heals? Awareness		no brand named
Is retinol safe to use around the eyes? Consideration		no brand named
Is skincare cheaper at the pharmacy, the supermarket or online? Decision		no brand named
What's the difference between melasma and sun spots? Awareness		no brand named
Is a low-pH cleanser really that important? Consideration		no brand named
Is an LED mask worth the money or should I book clinic sessions instead? Decision		no brand named
Do eye creams actually do anything a normal moisturiser can't? Awareness		no brand named
Do I need a separate day cream and night cream? Consideration		no brand named
What should I check before buying a skincare device online? Decision		no brand named
How can I tell if my redness is rosacea or just sensitive skin? Awareness		no brand named
Is azelaic acid safe for acne during pregnancy? Consideration		no brand named
Is it worth paying extra for fragrance-free versions of products? Decision		no brand named
What are peptides in skincare and do they work? Awareness		no brand named
Are the viral skincare products from social media safe for teens? Consideration		no brand named
Can I ask a pharmacist to recommend skincare, or is that weird? Decision		no brand named
Can you use retinol and vitamin C in the same routine? Awareness		no brand named
Do guys really need more than soap and water? Consideration		no brand named
Is there an app that scans skincare ingredients before I buy? Decision		no brand named
Why does vitamin C serum turn orange, and is it still OK to use? Awareness		no brand named
Is men's skincare just women's skincare in grey packaging? Consideration		no brand named
Are cheap LED masks from online marketplaces safe to buy? Decision		no brand named
What order should I apply skincare products in? Awareness		no brand named
What's a 5-minute morning routine that still covers the basics? Consideration		no brand named
How do I know a cheap sunscreen I found online is legit and not fake? Decision		no brand named
What's the bare minimum skincare routine? Awareness		no brand named
Are 10-step skincare routines worth it or overkill? Consideration		no brand named
Is it cheaper to buy sunscreen in big family-size bottles? Decision		no brand named
What is double cleansing and do I need to do it? Awareness		no brand named
What is skin cycling and does it work? Consideration		no brand named
How long does an opened bottle of sunscreen last before I need a new one? Decision		no brand named
Is it OK to wash your face with just water in the morning? Awareness		no brand named
Do I need a toner, or is that an outdated step? Consideration		no brand named
How do I choose the right shade of tinted sunscreen when buying online? Decision		no brand named
What are the signs of a damaged skin barrier? Awareness		no brand named
Are pharmacy skincare brands just as good as high-end ones? Consideration		no brand named
How do I compare sunscreen prices fairly, by ml or by how long a bottle lasts? Decision		no brand named
How long does a damaged skin barrier take to heal? Awareness		no brand named
Is phenoxyethanol safe as a preservative in skincare? Consideration		no brand named
Should I buy separate sunscreens for face and body or just one for everything? Decision		no brand named
What's the difference between humectants, emollients and occlusives? Awareness		no brand named
Are clean beauty brands worth the higher price? Consideration		no brand named
Can I take sunscreen in my hand luggage when flying? Decision		no brand named
What triggers eczema flare-ups on the face? Awareness		no brand named
Is "non-toxic" skincare marketing or science? Consideration		no brand named
How do I find my foundation shade when buying online? Decision		no brand named
Which skincare ingredients should you avoid while pregnant? Awareness		no brand named
Microcurrent device vs LED mask, which is more worth it? Consideration		no brand named
Is expensive foundation worth it if I only wear it on weekends? Decision		no brand named
Is men's skin actually different from women's skin? Awareness		no brand named
Do jade rollers and gua sha actually do anything? Consideration		no brand named
Is a setting spray worth buying or can I skip it? Decision		no brand named
Why does my moisturiser pill when I put makeup on top? Awareness		no brand named
Is a dermaplaning tool safe to use at home? Consideration		no brand named
Is it worth paying for a makeup artist trial before a big event? Decision		no brand named
What does "dermatologist recommended" on a label actually mean? Awareness		no brand named
Do at-home radiofrequency devices firm skin at all? Consideration		no brand named
Is a foundation with built-in skincare worth the extra money? Decision		no brand named
What's the difference between fragrance-free and unscented? Awareness		no brand named
Which ingredients should sensitive skin avoid completely? Consideration		no brand named
I'm between two foundation shades, should I buy both and mix them? Decision		no brand named
Why do dermatologists tell people to avoid fragrance in skincare? Awareness		no brand named
Is alcohol in toner bad for your skin? Consideration		no brand named
Is it worth buying a lip liner to match every lipstick? Decision		no brand named
Are parabens actually harmful or is that fearmongering? Awareness		no brand named
Is vegan skincare automatically clean or cruelty-free? Consideration		no brand named
Should I buy a palette or single shadows for a simple everyday look? Decision		no brand named
How do I read the ingredient list on a skincare product? Awareness		no brand named
Is SPF 30 enough or should I always use SPF 50? Consideration		no brand named
Should I buy a lipstick dupe or save up for the original? Decision		no brand named
How does microcurrent work on the face? Awareness		no brand named
Do chemical sunscreen filters get absorbed into the blood, and is that dangerous? Consideration		no brand named
How much does brow lamination usually cost and how often do I need it? Decision		no brand named
Do at-home LED masks really reduce wrinkles? Awareness		no brand named
Is "reef-safe" sunscreen actually better for the ocean? Consideration		no brand named
Should I see a doctor or just buy an over-the-counter hair loss treatment? Decision		no brand named
Are essential oils in skincare safe for sensitive skin? Awareness		no brand named
Spray or lotion sunscreen for the whole body? Consideration		no brand named
Are online hair loss subscriptions worth signing up for? Decision		no brand named
Is natural skincare actually better for your skin? Awareness		no brand named
Are kids' sunscreens actually different from adult ones or is it marketing? Consideration		no brand named
Is buying salon shampoo in litre bottles a good deal? Decision		no brand named
What's the deal with silicones in skincare, are they bad? Awareness		no brand named
Does a sunscreen with antioxidants protect better against ageing? Consideration		no brand named
Is a keratin treatment worth the price for frizzy hair? Decision		no brand named
What does SPF actually measure? Awareness		no brand named
Zinc oxide or titanium dioxide, which mineral filter is better? Consideration		no brand named
Is perfume actually cheaper at airport duty free? Decision		no brand named
Do I need sunscreen on cloudy days or when I'm indoors? Awareness		no brand named
Do higher SPF sunscreens give you a false sense of security? Consideration		no brand named
How do I buy a perfume online without smelling it first? Decision		no brand named
How much sunscreen should I put on my face? Awareness		no brand named
Is cheap supermarket sunscreen as protective as the expensive brands? Consideration		no brand named
Are perfume decant sites legit and safe to buy from? Decision		no brand named
What's the difference between mineral and chemical sunscreen? Awareness		no brand named
Tinted mineral sunscreen vs BB cream with SPF, which protects more? Consideration		no brand named
How can I tell if a perfume I bought online is fake? Decision		no brand named
What do PA+++ and "broad spectrum" mean on sunscreen? Awareness		no brand named
Is baby sunscreen fine for adults with sensitive skin? Consideration		no brand named
50ml or 100ml, which bottle size should I buy? Decision		no brand named
Is the SPF in my makeup enough on its own? Awareness		no brand named
Are online foundation shade finder tools accurate? Consideration		no brand named
Is it worth paying more for the extrait version for longevity? Decision		no brand named
How often do you really need to reapply sunscreen? Awareness		no brand named
Should mature skin skip powder altogether? Consideration		no brand named
How do I stack discount codes and loyalty points on a beauty order? Decision		no brand named
What does iron oxide in tinted sunscreen do? Awareness		no brand named
Are reusable makeup remover pads better than cotton pads? Consideration		no brand named
How do I return a skincare product that broke me out? Decision		no brand named
Why does some sunscreen leave a white cast on darker skin? Awareness		no brand named
Are makeup wipes bad for your skin? Consideration		no brand named
How do I cancel a beauty subscription box? Decision		no brand named
At what age can babies start wearing sunscreen? Awareness		no brand named
Is a skin tint enough coverage for someone in their 50s? Consideration		no brand named
What should I check before ordering skincare from a site I've never used? Decision		no brand named
What does water-resistant sunscreen actually mean? Awareness		no brand named
Matte or shimmer eyeshadow for hooded, mature eyes? Consideration		no brand named
Should I buy from the brand's own website or a big beauty retailer? Decision		no brand named
What's the difference between foundation, BB cream and CC cream? Awareness		no brand named
Is brow lamination worth it or does it damage your brows? Consideration		no brand named
I think I bought fake makeup, how do I get my money back? Decision		no brand named
What do undertones mean when picking foundation? Awareness		no brand named
Do brow serums actually grow thinning eyebrows back? Consideration		no brand named
Should I order beauty products from overseas sites if they're cheaper? Decision		no brand named
Do I really need a primer under foundation? Awareness		no brand named
Cream blush or powder blush, which lasts longer? Consideration		no brand named
Is a paid beauty store membership worth it for the discounts? Decision		no brand named
Should concealer go on before or after foundation? Awareness		no brand named
Do I need makeup brushes or can I just use my fingers? Consideration		no brand named
Is click-and-collect worth using for beauty orders? Decision		no brand named
What's the difference between matte, satin and dewy foundation finishes? Awareness		no brand named
Which cruelty-free certifications can actually be trusted? Consideration		no brand named
Do beauty retailers price match if I find something cheaper elsewhere? Decision		no brand named
Why does my foundation look cakey as I get older? Awareness		no brand named
Lash serum or lash lift, which is the safer way to longer lashes? Consideration		no brand named
Can wearing makeup make acne worse? Awareness		no brand named
Minoxidil foam or liquid, which is better? Consideration		no brand named
What is baking in makeup and is it bad for your skin? Awareness		no brand named
Which hair loss treatments are proven to work for women? Consideration		no brand named
Why does my foundation turn orange after an hour? Awareness		no brand named
Are salon shampoos really better than supermarket ones? Consideration		no brand named
Is sleeping in makeup really that bad? Awareness		no brand named
Do hair masks really repair split ends? Consideration		no brand named
What's the difference between transfer-proof and long-wear makeup? Awareness		no brand named
Box dye or salon colour, is the difference worth the money? Consideration		no brand named
What is colour correcting and when do you actually need it? Awareness		no brand named
Gentlest hair dye for a sensitive scalp? Consideration		no brand named
What's the difference between lengthening and volumising mascara? Awareness		no brand named
Do heat protectant sprays actually protect your hair? Consideration		no brand named
How often should you replace mascara? Awareness		no brand named
Does rosemary oil really help hair grow? Consideration		no brand named
What's the difference between lip gloss, lip oil and lip stain? Awareness		no brand named
Do men really need conditioner? Consideration		no brand named
Which eyeshadow colours suit brown eyes? Awareness		no brand named
Do body mists last as long as perfume? Consideration		no brand named
What's the difference between brow gel, pomade and pencil? Awareness		no brand named
Does layering with unscented lotion make cheap perfume last longer? Consideration		no brand named
What's the difference between bronzer and contour? Awareness		no brand named
Are perfume dupes as good as the originals? Consideration		no brand named
How often should I wash my makeup brushes? Awareness		no brand named
Are cheap dupes of popular fragrances safe to wear on skin? Consideration		no brand named
What does "cruelty-free" actually mean on makeup? Awareness		no brand named
Are niche perfumes worth the money compared to designer ones? Consideration		no brand named
Why are some brands not considered cruelty-free even if they don't test on animals themselves? Awareness		no brand named
Perfume oils vs sprays, which is better? Consideration		no brand named
Why does my lipstick bleed into the lines around my lips? Awareness		no brand named
How do I find a signature scent that actually suits me? Consideration		no brand named
Can mascara cause eye infections or irritation? Awareness		no brand named
Discovery sets or full bottles for exploring niche perfume houses? Consideration		no brand named
Are sulfate-free shampoos actually better for your hair? Awareness		no brand named
Is it safe to buy skincare on Amazon? Consideration		no brand named
How often should you wash your hair? Awareness		no brand named
Is makeup from Shein or Temu safe to use? Consideration		no brand named
What is the curly girl method? Awareness		no brand named
Are beauty subscription boxes good value or mostly filler? Consideration		no brand named
How do I know if my hair is wavy, curly or coily? Awareness		no brand named
Is it better to buy skincare in store or online? Consideration		no brand named
What are the early signs of male pattern baldness? Awareness		no brand named
Is it worth waiting for a sale to buy skincare? Consideration		no brand named
Why is my hair thinning in my 50s? Awareness		no brand named
How can I spot fake skincare on marketplace sites? Consideration		no brand named
What's the difference between dandruff and a dry scalp? Awareness		no brand named
Are discount beauty stores selling real products? Consideration		no brand named
What's the difference between permanent, demi-permanent and semi-permanent hair dye? Awareness		no brand named
Are department store beauty counters worth visiting for advice? Consideration		no brand named
What temperature should I set my straightener to avoid damage? Awareness		no brand named
Are beauty products from social media live shopping safe to buy? Consideration		no brand named
What's the difference between a hair oil and a hair serum? Awareness		no brand named
Are beauty cashback sites and discount codes legit? Consideration		no brand named
Is purple shampoo only for blondes? Awareness		no brand named
Is it OK to ask for a sample before buying expensive skincare? Consideration		no brand named
What's the difference between eau de parfum and eau de toilette? Awareness		no brand named
Is it safe to buy skincare from individual sellers on resale apps? Consideration		no brand named
What are top, middle and base notes in perfume? Awareness		no brand named
Do in-store beauty advisers push products because of commission? Consideration		no brand named
Why does perfume fade so fast on my skin? Awareness		no brand named
Does perfume go off, and how should I store it? Awareness		no brand named
Where should a guy actually spray cologne? Awareness		no brand named
What does sillage mean in perfume reviews? Awareness		no brand named
Can perfume cause headaches or skin reactions? Awareness		no brand named
Why can't I smell my own perfume after a while? Awareness		no brand named
Why is fake makeup dangerous? Awareness		no brand named
How do counterfeit skincare products end up on big online marketplaces? Awareness		no brand named
What does "grey market" mean when buying beauty products online? Awareness		no brand named
What's the batch code on a beauty product and how do I check it? Awareness		no brand named
Why are beauty products so much cheaper on some websites? Awareness		no brand named
If I order beauty products from an overseas website, will I pay customs fees? Awareness		no brand named

LIVE RANKING Beauty and skincare

1 La Roche-Posay 11.6%
2 CeraVe 9.2%
3 Sephora 4.8%
4 Avène 4.4%
5 The Ordinary 3.6%
6 Neutrogena 3.6%
7 Maybelline 3.4%
8 Clinique 3.2%

500 questions · 219 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#	Brand	Visibility	Answers	Avg. position	Positive	Stage	Change
1	La Roche-Posay	11.6%	58	2.3	91%	5 38 15	–
2	CeraVe	9.2%	46	2	96%	3 29 14	–
3	Sephora	4.8%	24	1.5	67%	6 9 9	–
4	Avène	4.4%	22	2.9	82%	2 14 6	–
5	The Ordinary	3.6%	18	2.3	89%	0 15 3	–
6	Neutrogena	3.6%	18	3.2	100%	1 11 6	–
7	Maybelline	3.4%	17	3.1	94%	0 14 3	–
8	Clinique	3.2%	16	1.5	94%	0 13 3	–
9	Cetaphil	3.2%	16	2.6	100%	1 8 7	–
10	Vanicream	2.8%	14	2.9	100%	0 11 3	–
11	Estée Lauder	2.6%	13	2.5	77%	1 10 2	–
12	L'Oréal	2.6%	13	3.2	77%	2 9 2	–
13	Ulta Beauty	2.4%	12	2.3	75%	3 5 4	–
14	Chanel	2.4%	12	2.3	83%	1 9 2	–
15	Eucerin	2.4%	12	3.4	92%	1 11 0	–
16	e.l.f.	2.2%	11	2.2	100%	0 7 4	–
17	NARS	2.2%	11	2.2	100%	1 8 2	–
18	Dior	2%	10	2.2	60%	2 6 2	–
19	Bioderma	2%	10	3.1	90%	2 8 0	–
20	Lookfantastic	1.8%	9	2.4	89%	0 6 3	–
21	Supergoop	1.6%	8	1.9	100%	0 7 1	–
22	Paula's Choice	1.6%	8	2.4	88%	0 6 2	–
23	EltaMD	1.6%	8	3.1	100%	1 3 4	–
24	Charlotte Tilbury	1.4%	7	2.1	100%	0 5 2	–
25	Kiehl's	1.4%	7	2.4	100%	0 6 1	–
26	Bioré	1.4%	7	3.7	100%	0 4 3	–
27	SkinCeuticals	1.2%	6	1.7	67%	0 4 2	–
28	Olaplex	1.2%	6	2.2	67%	2 3 1	–
29	Lancôme	1.2%	6	2.5	100%	0 5 1	–
30	Vichy	1.2%	6	3.2	50%	2 4 0	–
31	Le Labo	1.2%	6	3.2	17%	3 2 1	–
32	Laura Mercier	1%	5	1.6	100%	0 3 2	–
33	Ilia	1%	5	1.8	100%	0 4 1	–
34	Fenty Beauty	1%	5	1.8	100%	0 5 0	–
35	Vaseline	1%	5	2.4	100%	0 4 1	–
36	Nivea	1%	5	2.6	80%	0 2 3	–
37	MAC	1%	5	2.8	60%	1 3 1	–
38	Beauty of Joseon	1%	5	3.2	100%	0 3 2	–
39	Revlon	1%	5	3.8	100%	0 5 0	–
40	Douglas	1%	5	4	80%	1 2 2	–
41	Nizoral	0.8%	4	1.5	75%	0 3 1	–
42	Urban Decay	0.8%	4	1.5	75%	2 2 0	–
43	Hero Cosmetics	0.8%	4	1.8	100%	0 2 2	–
44	K18	0.8%	4	1.8	75%	1 2 1	–
45	Garnier	0.8%	4	2	75%	0 2 2	–
46	Shiseido	0.8%	4	2	100%	0 3 1	–
47	bareMinerals	0.8%	4	3	100%	0 3 1	–
48	Cult Beauty	0.8%	4	3	100%	0 2 2	–
49	Diptyque	0.8%	4	3	50%	2 1 1	–
50	Rare Beauty	0.8%	4	3.3	100%	0 3 1	–

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

TikTok 4 answers
Fragrantica 4 answers
YouTube 4 answers
Findation 3 answers
CheckFresh 3 answers
Trustpilot 3 answers
Reddit 3 answers
INCIDecoder 2 answers
CheckCosmetic 2 answers
EWG 2 answers
Cruelty-Free Kitty 2 answers
Which? 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

Leaping Bunny 7 answers
FDA 6 answers
PETA 4 answers
The Vegan Society 3 answers
International Fragrance Association 2 answers
SCCS 2 answers
European Union 2 answers
Cruelty Free International 1 answers

Brands not in the ranking (26)

Brands the answers named that are not beauty and skincare brands, so they are left out of the ranking.

Amazon 7 answers
Prada 4 answers
Giorgio Armani 4 answers
Hermès 3 answers
Maison Margiela 3 answers
PayPal 2 answers
TJ Maxx 2 answers
Narciso Rodriguez 2 answers
Valentino 2 answers
Comme des Garçons 1 answers
Shein 1 answers
Rakuten 1 answers
Apple 1 answers
GoodRx 1 answers
Temu 1 answers
TopCashback 1 answers
Google 1 answers
Liberty 1 answers
Victoria's Secret 1 answers
iHerb 1 answers
Nordstrom 1 answers
Quidco 1 answers
Issey Miyake 1 answers
Versace 1 answers
Botox 1 answers
Zara 1 answers

METHOD

How this ranking is built

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

You have seen the sector. Now measure your brand.

BrandScore measures your brand's SI visibility in its own questions and shows what to fix.

Analyze your brand SI Sector Index