SI SECTOR INDEX · GLOBAL

Which business software brands does SI recommend?

500 business software questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What is ERP software and does a small company actually need it? Awareness QuickBooksXeroOdoo
Are two-tier ERP setups worth it for a company with a few subsidiaries? Consideration SAPNetSuiteMicrosoft
Cin7 or Katana for a small brand that manufactures and sells online? Decision ShopifyKatanaCin7
What's MRP and how is it different from a full ERP? Awareness KatanaMRPeasyFishbowl
Can an ERP replace our CRM too, or do companies usually keep both? Consideration OdooNetSuiteMicrosoft
Do software vendors give startup discounts and how do I ask for one? Decision AWSGoogleMicrosoft
What do practice management tools for accounting firms actually do? Awareness KarbonCanopyTaxDome
Which ERP systems are best suited to mid-sized wholesale distributors? Consideration NetSuiteMicrosoftAcumatica
How do I set up late payment fees in my invoicing software? Decision FreshBooksZohoInvoice Ninja
What's the difference between a sales CRM and a marketing platform? Awareness PipedriveSalesforceMailchimp
Is an industry-specific ERP worth it over a general-purpose one? Consideration MicrosoftNetSuiteSAP
Is a dedicated reconciliation tool worth paying for on top of our accounting software? Decision BlackLineFloQastTrintech
How do CRMs use AI for sales forecasting, and is it any good? Awareness SalesforceHubSpotMicrosoft
Is Odoo a good choice for a fast-growing ecommerce brand? Consideration ShopifyOdooCin7
Which CRM should I pick if I mainly sell through messaging apps and social media DMs? Decision Respond.ioKommoTrengo
What is lead scoring and how do CRMs do it? Awareness HubSpotSalesforceZoho
Which open-source ERP options are mature enough for real production use? Consideration OdooERPNextDolibarr
Which CPQ tool should we pick for quoting configurable products? Decision SalesforceDealHubHubSpot
How do lead capture forms connect to a CRM? Awareness WordPressWebflowTypeform
Which ERP works best for a small make-to-order manufacturer? Consideration MRPeasyKatanaECI Software Solutions
Where can I buy a decent B2B contact list and what should it cost? Decision ZoomInfoApollo.ioCognism
How do accountants usually access their clients' cloud accounting files? Awareness XeroIntuitSage
Is there affordable ERP for a food producer that needs lot traceability? Consideration MRPeasyKatanaOdoo
How do I set up automatic lead routing to the right sales rep? Decision SalesforceHubSpotZoho
What are OKRs and do you need software to run them? Awareness GoogleQuantivePerdoo
LIVE RANKING Business software
  1. 1 Microsoft 31.8%
  2. 2 Google 21.4%
  3. 3 Zoho 12.2%
  4. 4 HubSpot 8.6%
  5. 5 Xero 8.6%
  6. 6 QuickBooks 8%
  7. 7 Salesforce 7%
  8. 8 Atlassian 4.8%
500 questions · 532 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Microsoft 31.8% 159 3.2 35% 32 99 28 –
2 Google 21.4% 107 3.5 31% 22 59 26 –
3 Zoho 12.2% 61 4.3 75% 6 42 13 –
4 HubSpot 8.6% 43 2.8 49% 5 27 11 –
5 Xero 8.6% 43 3.1 51% 8 27 8 –
6 QuickBooks 8% 40 3.2 43% 5 27 8 –
7 Salesforce 7% 35 3.1 23% 6 24 5 –
8 Atlassian 4.8% 24 3.8 38% 4 15 5 –
9 Shopify 4.6% 23 3 30% 5 14 4 –
10 Slack 4.6% 23 3.8 17% 4 15 4 –
11 Notion 4.4% 22 4.6 45% 3 15 4 –
12 AWS 4% 20 2.1 30% 4 11 5 –
13 Zapier 4% 20 3.5 25% 5 9 6 –
14 Monday.com 4% 20 4.7 40% 4 14 2 –
15 SAP 4% 20 5.6 50% 1 18 1 –
16 ClickUp 3.8% 19 4.5 26% 6 10 3 –
17 Asana 3.6% 18 3.4 50% 3 13 2 –
18 NetSuite 3.4% 17 3.4 47% 1 15 1 –
19 Zoom 3.2% 16 3.7 31% 2 11 3 –
20 Odoo 3% 15 3.9 80% 2 13 0 –
21 Pipedrive 3% 15 4.3 53% 1 13 1 –
22 Sage 2.8% 14 3.2 71% 2 10 2 –
23 Make 2.8% 14 3.9 43% 5 7 2 –
24 Dropbox 2.8% 14 3.9 43% 4 7 3 –
25 FreshBooks 2.8% 14 4.1 79% 1 11 2 –
26 Deel 2.8% 14 4.2 43% 5 7 2 –
27 Trello 2.6% 13 3.2 54% 4 6 3 –
28 BambooHR 2.6% 13 3.4 46% 1 10 2 –
29 Rippling 2.6% 13 4.6 38% 2 10 1 –
30 Remote 2.6% 13 5.4 38% 5 6 2 –
31 Adobe 2.4% 12 6.1 33% 2 8 2 –
32 HiBob 2.2% 11 3.5 27% 1 8 2 –
33 Personio 2.2% 11 4.2 36% 1 8 2 –
34 Freshworks 2.2% 11 4.3 64% 2 7 2 –
35 Okta 2.2% 11 6.2 45% 3 6 2 –
36 Zendesk 2% 10 3.1 50% 3 6 1 –
37 Teamwork.com 2% 10 6 50% 1 6 3 –
38 Wrike 2% 10 6.4 40% 3 7 0 –
39 Wave 1.8% 9 3.8 78% 1 7 1 –
40 Toggl 1.8% 9 4.4 78% 2 6 1 –
41 Bonsai 1.8% 9 4.6 89% 1 7 1 –
42 Todoist 1.6% 8 3.5 63% 3 5 0 –
43 Linear 1.6% 8 3.8 75% 3 5 0 –
44 Harvest 1.6% 8 3.9 63% 2 5 1 –
45 Katana 1.6% 8 4 100% 1 6 1 –
46 FreeAgent 1.6% 8 4.4 75% 1 6 1 –
47 Workato 1.6% 8 4.4 13% 2 5 1 –
48 Intercom 1.6% 8 5 38% 2 4 2 –
49 Workday 1.6% 8 5.1 25% 2 6 0 –
50 PandaDoc 1.6% 8 5.3 75% 0 7 1 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. G2 5 answers
  2. Capterra 5 answers
  3. Gartner 1 answers
  4. SANS Institute 1 answers
  5. Downdetector 1 answers
  6. Behance 1 answers
  7. AV-TEST 1 answers
  8. AV-Comparatives 1 answers
  9. Dribbble 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. ISO 7 answers
  2. European Union 5 answers
  3. OpenPeppol 1 answers
  4. HMRC 1 answers
  5. FinOps Foundation 1 answers
  6. Shared Assessments 1 answers
  7. Cloud Security Alliance 1 answers
  8. European Central Bank 1 answers
  9. Freelancers Union 1 answers
  10. SWIFT 1 answers
Brands not in the ranking (40)

Brands the answers named that are not business software brands, so they are left out of the ranking.

  1. Stripe 16 answers
  2. Square 15 answers
  3. PayPal 13 answers
  4. Apple 10 answers
  5. Wise 7 answers
  6. Pleo 6 answers
  7. Spendesk 6 answers
  8. Amazon 4 answers
  9. Ramp 4 answers
  10. Payhawk 4 answers
  11. Brex 4 answers
  12. LinkedIn 3 answers
  13. Payoneer 3 answers
  14. Revolut 2 answers
  15. Fiverr 2 answers
  16. Yubico 2 answers
  17. GoCardless 2 answers
  18. Signal 2 answers
  19. WhatsApp 2 answers
  20. eBay 2 answers
  21. Etsy 2 answers
  22. Meta 1 answers
  23. Intel 1 answers
  24. AppSumo 1 answers
  25. XE 1 answers
  26. Telegram 1 answers
  27. OANDA 1 answers
  28. American Express 1 answers
  29. TikTok 1 answers
  30. Instagram 1 answers
  31. Treatwell 1 answers
  32. Monzo 1 answers
  33. Rocket Lawyer 1 answers
  34. Indeed 1 answers
  35. Discord 1 answers
  36. ClassPass 1 answers
  37. Starling 1 answers
  38. Logitech 1 answers
  39. Synology 1 answers
  40. Paddle 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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