SI SECTOR INDEX · GLOBAL

Which coffee and food brands does SI recommend?

500 coffee and food questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
Are coffee pods recyclable or do they just end up in landfill? Awareness NespressoKeurigNescafé
Which coffee beans are best for a strong but smooth espresso? Consideration LavazzaIllyKimbo
Where can I buy freshly roasted beans online with a roast date on the bag? Decision Trade CoffeeBeanzBreville
What's the difference between a single boiler, heat exchanger and dual boiler machine? Awareness GaggiaRancilioLelit
What's a good everyday ground coffee for a cafetière? Consideration LavazzaTaylors of HarrogatePeet's
cheapest ground coffee that still tastes decent? Decision AldiLidlCostco
How do grocery delivery subscriptions work? Awareness WalmartWhole FoodsTesco
Which ground coffee works best in a big office filter machine? Consideration Douwe EgbertsLavazzaStarbucks
Where can I find good decaf beans when shops barely stock any? Decision Swiss WaterIllyLavazza
Which decaf beans actually taste like real coffee? Consideration Swiss WaterIllyLavazza
Is it cheaper to buy green coffee beans and roast them myself? Decision Fresh RoastBehmorSweet Maria's
Which coffee roasters are worth ordering from if I want to try something new? Consideration Onyx Coffee LabCounter CultureGeorge Howell
What do I need to buy to start roasting coffee at home? Decision Fresh RoastBehmorKaffelogic
Medium-dark or dark roast for a moka pot? Consideration IllyLavazzaKimbo
Which supermarket ground coffee should I get for a family that takes it with milk? Decision LavazzaStarbucksDouwe Egberts
Which instant coffee tastes closest to fresh brewed? Consideration Swift Cup CoffeeVoilàNescafé
How can I get coffee pods cheaper than at the supermarket? Decision AldiLidlNespresso
Is Nescafé Gold decent, or are there better instant coffees? Consideration NescaféSwift Cup CoffeeVoilà
Where can I buy aluminium-free coffee capsules? Decision NespressoLavazzaSealpod
Pods or bean-to-cup for an office of 20 people? Consideration JuraFrankeNespresso
Which cold brew maker should I buy for making big batches? Decision ToddyOXOHario
Are third-party capsules for Nespresso machines as good as the originals? Consideration NespressoL'ORLavazza
How do I get free drinks or discounts at coffee chains? Decision StarbucksCostaDunkin'
Which coffee subscription is good for discovering lots of different roasters? Consideration Trade CoffeeBean BoxBeanz
How do I order coffee for a 15-person meeting from a coffee chain? Decision StarbucksDunkin'Tim Hortons
LIVE RANKING Coffee and food
  1. 1 Nespresso 4.2%
  2. 2 Starbucks 4.2%
  3. 3 Breville 3%
  4. 4 Lindt 2.4%
  5. 5 Lavazza 2.4%
  6. 6 Lidl 2.4%
  7. 7 Aldi 2.2%
  8. 8 Hario 2.2%
500 questions · 300 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Nespresso 4.2% 21 1.6 38% 4 9 8 –
2 Starbucks 4.2% 21 2.1 48% 1 16 4 –
3 Breville 3% 15 2.4 73% 1 10 4 –
4 Lindt 2.4% 12 1.5 92% 0 7 5 –
5 Lavazza 2.4% 12 2 92% 0 8 4 –
6 Lidl 2.4% 12 2.3 92% 0 3 9 –
7 Aldi 2.2% 11 1.2 100% 0 4 7 –
8 Hario 2.2% 11 1.8 73% 1 5 5 –
9 De'Longhi 2.2% 11 2 73% 0 8 3 –
10 Costco 2% 10 2 80% 0 2 8 –
11 Oatly 1.8% 9 1.4 67% 1 7 1 –
12 Keurig 1.6% 8 1.8 38% 3 3 2 –
13 Alpro 1.6% 8 2.4 100% 0 6 2 –
14 Timemore 1.4% 7 2 100% 0 4 3 –
15 Jura 1.4% 7 2.1 71% 0 6 1 –
16 Dunkin' 1.4% 7 3.4 57% 0 5 2 –
17 Melitta 1.4% 7 3.7 43% 0 5 2 –
18 Twinings 1.2% 6 1.8 83% 1 4 1 –
19 Philips 1.2% 6 2.2 67% 0 5 1 –
20 Tony's Chocolonely 1.2% 6 2.7 100% 0 4 2 –
21 Baratza 1.2% 6 2.8 83% 0 3 3 –
22 Pret A Manger 1.2% 6 3.7 83% 0 4 2 –
23 Illy 1% 5 1.8 100% 0 4 1 –
24 Nescafé 1% 5 1.8 80% 1 2 2 –
25 AeroPress 1% 5 2.2 100% 0 4 1 –
26 Fellow 1% 5 2.4 100% 0 2 3 –
27 1Zpresso 1% 5 3 100% 0 4 1 –
28 Tim Hortons 1% 5 3.2 60% 0 3 2 –
29 Costa 1% 5 3.2 40% 0 4 1 –
30 Swiss Water 0.8% 4 1 50% 1 2 1 –
31 Yorkshire Tea 0.8% 4 1.3 100% 0 4 0 –
32 Gaggia 0.8% 4 1.8 75% 1 3 0 –
33 Flair 0.8% 4 1.8 100% 0 2 2 –
34 Pukka 0.8% 4 1.8 100% 0 2 2 –
35 Godiva 0.8% 4 1.8 75% 0 2 2 –
36 Enjoy Life 0.8% 4 1.8 100% 0 2 2 –
37 Nescafé Dolce Gusto 0.8% 4 2.5 25% 0 3 1 –
38 Costa Coffee 0.8% 4 3 25% 0 4 0 –
39 Bialetti 0.6% 3 1 67% 1 1 1 –
40 Fage 0.6% 3 1 67% 0 2 1 –
41 Elmhurst 0.6% 3 1 67% 1 1 1 –
42 Swift Cup Coffee 0.6% 3 1.3 100% 0 2 1 –
43 Moccamaster 0.6% 3 1.7 100% 0 2 1 –
44 Kalita 0.6% 3 1.7 67% 0 1 2 –
45 Douwe Egberts 0.6% 3 2 100% 0 1 2 –
46 Franke 0.6% 3 2 100% 0 3 0 –
47 McDonald's 0.6% 3 2 67% 0 3 0 –
48 Niche 0.6% 3 2 100% 0 3 0 –
49 Voilà 0.6% 3 2.3 100% 0 2 1 –
50 OXO 0.6% 3 2.3 100% 0 1 2 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Consumer Reports 3 answers
  2. NORC 1 answers
  3. Environmental Working Group 1 answers
  4. CamelCamelCamel 1 answers
  5. Which? 1 answers
  6. Chocolate Scorecard 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. Specialty Coffee Association 6 answers
  2. Fairtrade 6 answers
  3. WHO 5 answers
  4. Rainforest Alliance 4 answers
  5. European Food Safety Authority 2 answers
  6. European Union 2 answers
  7. USDA 2 answers
  8. McGill University 1 answers
  9. Royal Society of Chemistry 1 answers
  10. The Vegan Society 1 answers
  11. FDA 1 answers
  12. Codex Alimentarius 1 answers
Brands not in the ranking (16)

Brands the answers named that are not coffee and food brands, so they are left out of the ranking.

  1. Amazon 12 answers
  2. Brita 3 answers
  3. IKEA 2 answers
  4. BWT 1 answers
  5. Instant Pot 1 answers
  6. Vitamix 1 answers
  7. Instacart 1 answers
  8. eBay 1 answers
  9. Blendtec 1 answers
  10. Pentair 1 answers
  11. Almond Cow 1 answers
  12. Thermos 1 answers
  13. TJ Maxx 1 answers
  14. UNiDAYS 1 answers
  15. Student Beans 1 answers
  16. Interflora 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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