SI SECTOR INDEX · GLOBAL

Which e-commerce and marketplaces brands does SI recommend?

500 e-commerce and marketplaces questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What's the difference between an online marketplace and a regular online store? Awareness eBayEtsyAmazon
Which online marketplaces are good for finding cheap household basics? Consideration AmazonWalmartCostco
How do I message a marketplace seller with a question before I buy? Decision AmazoneBayEtsy
What fees do second-hand selling apps usually charge sellers? Awareness VintedeBayFacebook Marketplace
Which online shops do same-day delivery on electronics? Consideration AmazonBest BuyWalmart
How do I sign up and list my first item on a second-hand app? Decision VintedeBayFacebook Marketplace
How does buying second-hand online usually work? Awareness eBayVintedFacebook Marketplace
Which online shops are good for buying a budget laptop? Consideration AmazonBest BuyCurrys
What's the quickest way to sell outgrown baby gear online? Decision Facebook MarketplaceVintedeBay
How do second-hand clothing apps work? Awareness VintedDepopPoshmark
Which sites are good for sending gifts to family who live far away? Consideration AmazonEtsyInterflora
Which meal kit has the cheapest first box right now? Decision HelloFreshGoustoMarley Spoon
What are 10-minute grocery delivery apps and how do they work? Awareness GopuffFlinkGetir
Should I sell my old camera on eBay or on a local listings app? Consideration eBayFacebook MarketplaceMPB
How do I order from a Japanese website that only accepts local addresses? Decision MercariYahoo! AuctionsRakuten
How do meal kit subscriptions work? Awareness HelloFreshGoustoMarley Spoon
Which apps are good for selling household items quickly? Consideration Facebook MarketplaceGumtreeCraigslist
What is buyer protection on online marketplaces? Awareness eBayAmazonEtsy
Which second-hand sites are easiest for selling old textbooks? Consideration ZiffitWeBuyBookseBay
How do the big online shopping festivals and members-only sale days work? Awareness AmazonAlibabaAliExpress
Which resale platforms have the lowest seller fees? Consideration Facebook MarketplaceGumtreeCraigslist
What is Singles' Day, the 11.11 shopping festival? Awareness AlibabaJD.comAliExpress
Which second-hand marketplaces are good for cheap furniture for a first flat? Consideration Facebook MarketplaceGumtreeCraigslist
Is Singles' Day only for shoppers in Asia, or can anyone join in? Awareness AliExpressShopeeLazada
Which apps are good for finding cheap second-hand clothes? Consideration VintedDepopeBay
LIVE RANKING E-commerce and marketplaces
  1. 1 Amazon 11.6%
  2. 2 eBay 7.2%
  3. 3 Vinted 3%
  4. 4 Facebook Marketplace 2.4%
  5. 5 AliExpress 2.4%
  6. 6 Etsy 1.4%
  7. 7 Back Market 1.4%
  8. 8 Walmart 1%
500 questions · 78 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Amazon 11.6% 58 1.5 10% 17 26 15 –
2 eBay 7.2% 36 2.3 31% 8 20 8 –
3 Vinted 3% 15 1.7 47% 5 7 3 –
4 Facebook Marketplace 2.4% 12 2.2 42% 2 8 2 –
5 AliExpress 2.4% 12 2.3 8% 4 7 1 –
6 Etsy 1.4% 7 2.9 29% 3 3 1 –
7 Back Market 1.4% 7 2.9 100% 0 6 1 –
8 Walmart 1% 5 2 40% 2 3 0 –
9 Depop 1% 5 2.6 80% 1 4 0 –
10 Rakuten 0.8% 4 1.5 50% 1 2 1 –
11 Temu 0.8% 4 2 0% 1 3 0 –
12 Shopee 0.8% 4 3 0% 3 0 1 –
13 HelloFresh 0.6% 3 1 0% 1 1 1 –
14 Alibaba 0.6% 3 1.3 0% 2 1 0 –
15 Gumtree 0.6% 3 2 67% 0 3 0 –
16 Costco 0.6% 3 2.3 67% 0 2 1 –
17 ASOS 0.6% 3 2.3 33% 0 3 0 –
18 Craigslist 0.6% 3 3 67% 0 3 0 –
19 Poshmark 0.6% 3 4.3 33% 1 2 0 –
20 Lazada 0.6% 3 4.3 0% 3 0 0 –
21 Shein 0.4% 2 1.5 50% 1 1 0 –
22 Best Buy 0.4% 2 2 100% 0 2 0 –
23 Gousto 0.4% 2 2 0% 1 0 1 –
24 Buyee 0.4% 2 2.5 50% 0 1 1 –
25 Marley Spoon 0.4% 2 3 0% 1 0 1 –
26 ZenMarket 0.4% 2 3.5 50% 0 1 1 –
27 Home Chef 0.4% 2 4 0% 1 0 1 –
28 ThredUp 0.4% 2 5 50% 1 1 0 –
29 Notino 0.2% 1 1 100% 0 1 0 –
30 Vestiaire Collective 0.2% 1 1 100% 0 1 0 –
31 StockX 0.2% 1 1 100% 0 1 0 –
32 Instacart 0.2% 1 1 0% 0 1 0 –
33 Gopuff 0.2% 1 1 0% 1 0 0 –
34 Ocado 0.2% 1 1 0% 0 1 0 –
35 Zappos 0.2% 1 1 100% 0 1 0 –
36 Veepee 0.2% 1 1 0% 1 0 0 –
37 Mercari 0.2% 1 1 0% 0 0 1 –
38 FragranceNet 0.2% 1 2 100% 0 1 0 –
39 The RealReal 0.2% 1 2 100% 0 1 0 –
40 GOAT 0.2% 1 2 0% 0 1 0 –
41 Heritage Auctions 0.2% 1 2 100% 0 1 0 –
42 Flink 0.2% 1 2 0% 1 0 0 –
43 Picnic 0.2% 1 2 0% 0 1 0 –
44 JD.com 0.2% 1 2 0% 1 0 0 –
45 Rue La La 0.2% 1 2 0% 1 0 0 –
46 Yahoo! Auctions 0.2% 1 2 0% 0 0 1 –
47 Currys 0.2% 1 3 100% 0 1 0 –
48 Interflora 0.2% 1 3 100% 0 1 0 –
49 MPB 0.2% 1 3 0% 0 1 0 –
50 Ziffit 0.2% 1 3 100% 0 1 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Keepa 10 answers
  2. CamelCamelCamel 10 answers
  3. Reddit 10 answers
  4. Trustpilot 6 answers
  5. ScamAdviser 5 answers
  6. PriceSpy 5 answers
  7. idealo 5 answers
  8. RTINGS 4 answers
  9. Wirecutter 3 answers
  10. Which? 3 answers
  11. YouTube 3 answers
  12. WorthPoint 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. Federal Trade Commission 2 answers
  2. FSC 2 answers
  3. GOTS 2 answers
  4. Fairtrade 2 answers
  5. UNECE 1 answers
  6. European Union 1 answers
  7. International Chamber of Commerce 1 answers
  8. Competition and Markets Authority 1 answers
  9. NHTSA 1 answers
  10. OECD 1 answers
  11. Citizens Advice 1 answers
  12. Trading Standards 1 answers
Brands not in the ranking (40)

Brands the answers named that are not e-commerce and marketplaces brands, so they are left out of the ranking.

  1. Google 32 answers
  2. Apple 27 answers
  3. PayPal 22 answers
  4. Visa 4 answers
  5. Microsoft 4 answers
  6. Mastercard 4 answers
  7. LEGO 3 answers
  8. Zara 3 answers
  9. TikTok 3 answers
  10. Revolut 3 answers
  11. TopCashback 3 answers
  12. UPS 3 answers
  13. Mozilla 3 answers
  14. DHL 3 answers
  15. FedEx 3 answers
  16. Samsung 3 answers
  17. IKEA 3 answers
  18. Dell 3 answers
  19. Honey 2 answers
  20. Klarna 2 answers
  21. 17TRACK 2 answers
  22. WhatsApp 2 answers
  23. MyUS 2 answers
  24. Wise 2 answers
  25. Facebook 2 answers
  26. PSA 2 answers
  27. Nintendo 2 answers
  28. H&M 2 answers
  29. Shipito 2 answers
  30. Instagram 2 answers
  31. Beckett 2 answers
  32. Lenovo 2 answers
  33. CGC 2 answers
  34. HP 2 answers
  35. Fakespot 1 answers
  36. Anker 1 answers
  37. Emma 1 answers
  38. TaskRabbit 1 answers
  39. Real Authentication 1 answers
  40. Pokémon 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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