SI SECTOR INDEX · GLOBAL

Which education brands does SI recommend?

500 education questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What documents do international students usually need for university applications? Awareness IELTSETSPearson
Is the Netherlands a good place to study engineering in English? Consideration Delft University of TechnologyEindhoven University of TechnologyUniversity of Twente
Step by step, how do I apply to a university abroad by myself? Decision IELTSETSPearson
What services should be included in a study abroad consultancy package? Awareness IELTSETSCollege Board
Which business schools are most respected for an MBA worldwide? Consideration Harvard Business SchoolStanford GSBWharton
Which language apps have a free trial so I can test them first? Decision DuolingoBabbelBusuu
Can you actually become fluent using only a language app? Awareness italkiPreplyTandem
Can I get a degree from a foreign university fully online? Consideration CourseraedXFutureLearn
How much should a decent online business English course cost? Decision italkiPreplyBerlitz
How do language learning apps use spaced repetition? Awareness AnkiSuperMemoMemrise
Which universities offer affordable accredited online master's degrees? Consideration Georgia TechUniversity of Illinois Urbana-ChampaignCoursera
Where can I take a free English level test online? Decision EF Education FirstLinkedInCambridge English
How long does it take to go from intermediate to fluent English? Awareness Cambridge EnglishIELTSETS
Which study abroad agencies are known for being honest and reliable? Consideration IDPAECCSI-UK
What's a good first-month plan for learning Korean from scratch? Decision Talk To Me In KoreanHow to Study KoreanAnki
What do language levels like A2 and B2 actually mean? Awareness IELTSETSCambridge English
Which language learning app is best for complete beginners? Consideration DuolingoBabbelBusuu
Where can I find a cheap conversation partner online? Decision TandemHelloTalkitalki
How do online language tutoring platforms work? Awareness italkiPreplyCambly
Is Rosetta Stone still worth buying these days? Consideration Rosetta StoneBabbelBusuu
How do I book a language course abroad with accommodation included? Decision Languagecourse.netLanguage InternationalEF Education First
Do language certificates expire? Awareness IELTSETSPearson
Are paid language apps really better than free ones? Consideration DuolingoAnkiBabbel
How do I pick a good online language tutor for a 7-year-old? Decision PreplyitalkiNovakid
What's the difference between a MOOC and a regular online course? Awareness CourseraedXFutureLearn
LIVE RANKING Education
  1. 1 Coursera 8.8%
  2. 2 ETS 7%
  3. 3 IELTS 5.4%
  4. 4 Duolingo 5%
  5. 5 Preply 4.2%
  6. 6 Khan Academy 3.8%
  7. 7 CompTIA 3.6%
  8. 8 Cambridge English 3.6%
500 questions · 200 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Coursera 8.8% 44 2.4 18% 9 21 14 –
2 ETS 7% 35 2.4 11% 14 11 10 –
3 IELTS 5.4% 27 1.5 11% 9 12 6 –
4 Duolingo 5% 25 3.4 36% 5 11 9 –
5 Preply 4.2% 21 3.1 38% 2 10 9 –
6 Khan Academy 3.8% 19 1.5 100% 1 14 4 –
7 CompTIA 3.6% 18 2.2 22% 4 7 7 –
8 Cambridge English 3.6% 18 3.1 22% 8 5 5 –
9 LinkedIn 3.4% 17 2.8 18% 5 6 6 –
10 Pearson 3.4% 17 3.5 6% 5 5 7 –
11 italki 3.2% 16 2.4 50% 2 7 7 –
12 edX 2.8% 14 2.4 21% 4 7 3 –
13 Udemy 2.8% 14 3.6 14% 3 5 6 –
14 GMAC 2.4% 12 2.4 0% 5 3 4 –
15 College Board 2.2% 11 2 18% 4 3 4 –
16 Project Management Institute 2.2% 11 2 18% 2 7 2 –
17 PeopleCert 1.8% 9 3 0% 2 5 2 –
18 Superprof 1.6% 8 1.5 0% 0 4 4 –
19 Babbel 1.6% 8 2 63% 0 5 3 –
20 Anki 1.6% 8 3.3 63% 1 4 3 –
21 MIT 1.6% 8 5.3 75% 1 7 0 –
22 Wyzant 1.4% 7 1.9 14% 0 4 3 –
23 ACT 1.4% 7 2.9 14% 3 3 1 –
24 Cambly 1.4% 7 3.1 43% 1 4 2 –
25 ISC2 1.4% 7 3.1 29% 2 4 1 –
26 FutureLearn 1.4% 7 3.7 14% 3 3 1 –
27 ACCA 1.2% 6 1 33% 2 2 2 –
28 freeCodeCamp 1.2% 6 2.2 100% 0 4 2 –
29 IDP 1.2% 6 3.2 33% 0 2 4 –
30 Scrum.org 1.2% 6 3.8 0% 2 2 2 –
31 DataCamp 1.2% 6 5 17% 2 1 3 –
32 Tandem 1% 5 2.2 80% 3 1 1 –
33 EF Education First 1% 5 2.8 40% 0 2 3 –
34 Kaplan 1% 5 2.8 0% 0 2 3 –
35 Harvard University 1% 5 3 80% 0 4 1 –
36 HelloTalk 1% 5 3.2 80% 3 1 1 –
37 Busuu 1% 5 3.4 80% 0 4 1 –
38 Skillshare 1% 5 3.4 40% 2 1 2 –
39 Scrum Alliance 1% 5 3.8 0% 2 1 2 –
40 University of Michigan 1% 5 4.4 40% 0 5 0 –
41 Pluralsight 0.8% 4 5 25% 2 1 1 –
42 OpenStax 0.8% 4 5 100% 0 4 0 –
43 Wharton School 0.8% 4 5.3 25% 1 3 0 –
44 DeepLearning.AI 0.6% 3 1.3 100% 0 2 1 –
45 Harvard Business School 0.6% 3 1.7 33% 1 2 0 –
46 CFA Institute 0.6% 3 1.7 33% 0 3 0 –
47 Chegg 0.6% 3 1.7 0% 1 2 0 –
48 The Odin Project 0.6% 3 2.7 100% 0 2 1 –
49 Varsity Tutors 0.6% 3 2.7 0% 0 1 2 –
50 Rosetta Stone 0.6% 3 3 0% 0 1 2 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. YouTube 16 answers
  2. Reddit 9 answers
  3. QS 6 answers
  4. Times Higher Education 5 answers
  5. ShanghaiRanking 3 answers
  6. Studyportals 3 answers
  7. Course Report 3 answers
  8. World Directory of Medical Schools 2 answers
  9. Professor Messer 2 answers
  10. Facebook 2 answers
  11. Trustpilot 2 answers
  12. The Student Room 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. British Council 15 answers
  2. DAAD 8 answers
  3. Common App 7 answers
  4. ICEF 6 answers
  5. Erasmus Mundus 6 answers
  6. UCAS 6 answers
  7. PIER 6 answers
  8. Instituto Cervantes 6 answers
  9. Goethe-Institut 6 answers
  10. Chevening 5 answers
  11. Trinity College London 5 answers
  12. CIMA 4 answers
Brands not in the ranking (40)

Brands the answers named that are not education brands, so they are left out of the ranking.

  1. Google 44 answers
  2. Microsoft 28 answers
  3. AWS 19 answers
  4. HubSpot 9 answers
  5. Cisco 8 answers
  6. Meta 6 answers
  7. GitHub 5 answers
  8. IBM 5 answers
  9. Kaggle 5 answers
  10. Apple 4 answers
  11. Tableau 3 answers
  12. Zoom 2 answers
  13. OpenAI 2 answers
  14. Notion 2 answers
  15. Deutsche Welle 2 answers
  16. Atlassian 2 answers
  17. Semrush 2 answers
  18. Forest 2 answers
  19. Wolfram Alpha 2 answers
  20. Unite Students 1 answers
  21. Indeed 1 answers
  22. Workaway 1 answers
  23. ProctorU 1 answers
  24. BBC 1 answers
  25. Meetup 1 answers
  26. Figma 1 answers
  27. Behance 1 answers
  28. Headspace 1 answers
  29. Fastweb 1 answers
  30. iQ Student Accommodation 1 answers
  31. Examity 1 answers
  32. TED 1 answers
  33. Dribbble 1 answers
  34. Bloomberg 1 answers
  35. My Study Life 1 answers
  36. Calm 1 answers
  37. Scholarships.com 1 answers
  38. Scape 1 answers
  39. Honorlock 1 answers
  40. Discord 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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BrandScore measures your brand's SI visibility in its own questions and shows what to fix.