SI SECTOR INDEX · GLOBAL

Which electronics and home appliances brands does SI recommend?

500 electronics and home appliances questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What actually matters when comparing smartphone specs? Awareness AppleGoogleSamsung
iPhone or Android for a 12 year old's first phone? Consideration AppleGoogleSamsung
Should I get a smartphone or stick with a simple flip phone? Decision AppleSamsungNokia
What does a periscope zoom lens on a phone actually do? Awareness SamsungAppleGoogle
Which phones are easiest to use for someone with poor eyesight? Consideration AppleSamsungGoogle
When is the best time of year to buy a new phone? Decision AppleSamsungGoogle
Is it bad to charge my phone overnight every night? Awareness AppleSamsungGoogle
Best cheap phone that doesn't feel cheap? Consideration GoogleSamsungNothing
Which inexpensive phone should I pick for my teenager? Decision SamsungGoogleMotorola
What does the battery health percentage on my phone mean? Awareness AppleSamsungGoogle
Can a budget phone handle mobile games without lagging? Consideration QualcommMediaTekXiaomi
My phone says it's no longer supported, do I need to buy a new one? Decision AppleSamsungGoogle
Why do phones stop getting software updates after a few years? Awareness AppleGoogleSamsung
Which phone has the best camera for photos of kids who won't sit still? Consideration AppleGoogleSamsung
My new phone came without a charger, what wattage should I buy? Decision AppleSamsungGoogle
What does GaN mean on a phone charger? Awareness SamsungAnkerUgreen
Which phones shoot the most stable video for vlogging? Consideration AppleSamsungGoogle
Where's the best place to sell my old phone for cash? Decision Back MarketDecluttrApple
What can a smartwatch actually do besides tell the time? Awareness AppleSamsungGoogle
Which phones have the longest battery life right now? Consideration AppleSamsungOnePlus
How do I wipe my old phone safely before trading it in? Decision AppleGoogleSamsung
What can a tablet do that a phone can't? Awareness AppleSamsungAmazon
Are foldable phones worth it yet or still a gimmick? Consideration SamsungGoogleMotorola
How do I find a trustworthy phone repair shop near me? Decision GoogleAppleSamsung
Can a tablet really replace a laptop for university? Awareness AppleSamsungMicrosoft
LIVE RANKING Electronics and home appliances
  1. 1 Apple 20.2%
  2. 2 Samsung 17%
  3. 3 Google 11.2%
  4. 4 Sony 7%
  5. 5 Amazon 5.8%
  6. 6 Microsoft 5.2%
  7. 7 LG 5.2%
  8. 8 Lenovo 3.4%
500 questions · 206 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Apple 20.2% 101 1.8 55% 20 51 30 –
2 Samsung 17% 85 2.5 53% 15 46 24 –
3 Google 11.2% 56 2.2 64% 12 28 16 –
4 Sony 7% 35 2.5 51% 9 16 10 –
5 Amazon 5.8% 29 2.8 48% 5 12 12 –
6 Microsoft 5.2% 26 2.5 27% 7 14 5 –
7 LG 5.2% 26 2.8 50% 2 16 8 –
8 Lenovo 3.4% 17 3.4 76% 1 12 4 –
9 HP 3.2% 16 3.3 44% 2 9 5 –
10 ASUS 2.6% 13 2.7 62% 1 7 5 –
11 Miele 2.4% 12 2.2 83% 0 9 3 –
12 Bosch 2.4% 12 2.3 83% 0 8 4 –
13 Hisense 2.2% 11 3.5 82% 1 7 3 –
14 Dell 2.2% 11 3.5 91% 1 8 2 –
15 Bose 2% 10 2.3 90% 1 6 3 –
16 Anker 2% 10 2.8 100% 1 6 3 –
17 TCL 1.8% 9 2.7 89% 1 6 2 –
18 Motorola 1.6% 8 3.9 63% 0 7 1 –
19 AMD 1.4% 7 1.6 29% 3 2 2 –
20 Roku 1.4% 7 2.1 86% 1 4 2 –
21 Intel 1.4% 7 2.1 29% 3 1 3 –
22 Garmin 1.4% 7 3 86% 2 4 1 –
23 Nvidia 1.2% 6 1.5 33% 2 2 2 –
24 Epson 1.2% 6 2 100% 1 4 1 –
25 Philips 1.2% 6 2.2 83% 0 4 2 –
26 Xiaomi 1.2% 6 4.2 83% 0 6 0 –
27 Dyson 1% 5 1.6 60% 0 4 1 –
28 Nintendo 1% 5 2 60% 2 2 1 –
29 Audio-Technica 1% 5 2 100% 0 3 2 –
30 Qualcomm 1% 5 2.4 60% 2 1 2 –
31 Best Buy 1% 5 2.6 80% 0 2 3 –
32 Breville 1% 5 2.6 100% 0 1 4 –
33 Ninja 1% 5 2.6 100% 0 3 2 –
34 Canon 1% 5 2.8 60% 1 3 1 –
35 Brother 0.8% 4 1.8 75% 0 3 1 –
36 JBL 0.8% 4 1.8 75% 1 2 1 –
37 Shark 0.8% 4 1.8 100% 0 3 1 –
38 Logitech 0.8% 4 2.3 100% 0 4 0 –
39 Midea 0.8% 4 3 75% 0 2 2 –
40 Acer 0.8% 4 3.3 75% 0 2 2 –
41 Sonos 0.8% 4 3.3 75% 0 3 1 –
42 Siemens 0.8% 4 3.5 100% 0 2 2 –
43 Fitbit 0.8% 4 3.8 75% 0 2 2 –
44 Ultimate Ears 0.6% 3 1.7 67% 1 1 1 –
45 De'Longhi 0.6% 3 1.7 100% 0 2 1 –
46 Sennheiser 0.6% 3 2.3 100% 0 2 1 –
47 Back Market 0.6% 3 2.7 67% 1 1 1 –
48 BenQ 0.6% 3 2.7 100% 0 2 1 –
49 Currys 0.6% 3 2.7 67% 0 0 3 –
50 Yamaha 0.6% 3 2.7 67% 0 3 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. RTINGS 10 answers
  2. YouTube 7 answers
  3. Reddit 5 answers
  4. iFixit 5 answers
  5. Consumer Reports 4 answers
  6. Which? 4 answers
  7. PCPartPicker 3 answers
  8. Trustpilot 3 answers
  9. CamelCamelCamel 2 answers
  10. Keepa 2 answers
  11. Notebookcheck 2 answers
  12. GSMArena 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. VESA 2 answers
  2. European Union 2 answers
  3. WHO 2 answers
  4. Connectivity Standards Alliance 1 answers
  5. UHD Alliance 1 answers
  6. ISF 1 answers
  7. TÜV Rheinland 1 answers
  8. IEC 1 answers
  9. PEGI 1 answers
  10. ESRB 1 answers
Brands not in the ranking (28)

Brands the answers named that are not electronics and home appliances brands, so they are left out of the ranking.

  1. eBay 5 answers
  2. Dolby 4 answers
  3. Costco 2 answers
  4. PayPal 2 answers
  5. IKEA 2 answers
  6. WhatsApp 1 answers
  7. All-Clad 1 answers
  8. AliExpress 1 answers
  9. Facebook 1 answers
  10. Goodnotes 1 answers
  11. Procreate 1 answers
  12. UNiDAYS 1 answers
  13. Linux Mint 1 answers
  14. Reverb 1 answers
  15. Home Depot 1 answers
  16. Demeyere 1 answers
  17. Temu 1 answers
  18. Sam's Club 1 answers
  19. Notability 1 answers
  20. Student Beans 1 answers
  21. Lowe's 1 answers
  22. Tramontina 1 answers
  23. Adobe 1 answers
  24. Scanpan 1 answers
  25. Revlon 1 answers
  26. GreenPan 1 answers
  27. Le Creuset 1 answers
  28. Lodge 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

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