SI SECTOR INDEX · GLOBAL

Which furniture and home decor brands does SI recommend?

500 furniture and home decor questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What does soft-close mean for cabinet hinges and drawers? Awareness BlumHettichGrass
Should I get a sofa with removable washable covers? Consideration IKEAComfort WorksBemz
What's a reasonable price for good quality cotton sheets? Decision IKEABrooklinenParachute
How does furniture rental work, and who is it for? Awareness CORTFernishFurlenco
IKEA PAX or proper built-in wardrobes, which is better value? Consideration IKEASuperfrontPlykea
Where can I buy large rugs without paying a fortune? Decision IKEAWayfairRugs USA
What are direct-to-consumer furniture brands and why are they cheaper? Awareness ArticleBurrowCastlery
Which dressers have drawers that don't stick or fall apart? Consideration IKEARoom & BoardCrate & Barrel
Where can I buy affordable wall art that doesn't look cheap? Decision DesenioSociety6IKEA
Cheap storage drawers that don't feel flimsy? Consideration IKEAMujiIRIS Ohyama
Which smart lighting starter kit should I buy for a two-bedroom flat? Decision Philips HueWiZIKEA
Electric standing desk or a desk converter for a home office? Consideration FlexiSpotUplift DeskVari
Should I buy a cheap lamp and upgrade the bulb, or invest in a designer lamp? Decision Louis PoulsenFlosAnglepoise
Are cheap mesh office chairs ok or will they hurt my back? Consideration IKEASteelcaseHerman Miller
Where can I buy big indoor plants delivered to my home? Decision The SillBloomscapeBeards & Daisies
What accent chairs are actually comfortable to read in? Consideration Herman MillerVitraIKEA
Is porcelain or sintered stone worth considering for a worktop? Consideration CosentinoNeolithLapitec
IKEA kitchens: good quality for the price? Consideration IKEASemihandmadePlykea
Composite granite sink vs stainless steel, which holds up better? Consideration BlancoFrankeSchock
Are pull-down kitchen taps prone to leaking? Consideration GroheHansgroheMoen
Is a boiling water tap worth it? Consideration QuookerInSinkEratorGrohe
Are cheap online bathroom taps decent or do they corrode? Consideration GroheHansgroheRoca
Rimless toilets: really more hygienic? Consideration DuravitVilleroy & BochTOTO
Are bidet seats worth installing? Consideration TushyTOTOBrondell
Grohe or Hansgrohe for shower fittings? Consideration GroheHansgroheAxor
LIVE RANKING Furniture and home decor
  1. 1 IKEA 11%
  2. 2 Herman Miller 1.8%
  3. 3 Wayfair 1.8%
  4. 4 Grohe 1.2%
  5. 5 Burrow 0.8%
  6. 6 Steelcase 0.8%
  7. 7 Hansgrohe 0.8%
  8. 8 Cosentino 0.6%
500 questions · 130 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 IKEA 11% 55 1.7 69% 4 28 23 –
2 Herman Miller 1.8% 9 1.9 89% 1 6 2 –
3 Wayfair 1.8% 9 2 22% 1 2 6 –
4 Grohe 1.2% 6 1.8 83% 1 4 1 –
5 Burrow 0.8% 4 1.8 75% 1 3 0 –
6 Steelcase 0.8% 4 1.8 100% 0 2 2 –
7 Hansgrohe 0.8% 4 2.5 100% 0 3 1 –
8 Cosentino 0.6% 3 1 33% 0 3 0 –
9 Blum 0.6% 3 1.3 33% 2 1 0 –
10 Sunbrella 0.6% 3 1.7 67% 1 2 0 –
11 WiZ 0.6% 3 1.7 100% 1 1 1 –
12 Philips Hue 0.6% 3 1.7 100% 1 1 1 –
13 Article 0.6% 3 2 33% 1 2 0 –
14 Benjamin Moore 0.6% 3 2 100% 0 3 0 –
15 Lovesac 0.6% 3 2.3 33% 0 3 0 –
16 Vitra 0.6% 3 2.3 100% 0 3 0 –
17 Polywood 0.4% 2 1 100% 0 2 0 –
18 Brooklinen 0.4% 2 1.5 100% 0 1 1 –
19 Lutron 0.4% 2 1.5 100% 0 2 0 –
20 Farrow & Ball 0.4% 2 1.5 0% 0 2 0 –
21 Howard 0.4% 2 1.5 100% 0 1 1 –
22 Neolith 0.4% 2 2 50% 0 2 0 –
23 Muji 0.4% 2 2 100% 0 1 1 –
24 Pottery Barn 0.4% 2 2 50% 0 1 1 –
25 Knoll 0.4% 2 2 50% 1 1 0 –
26 TOTO 0.4% 2 2.5 50% 0 2 0 –
27 Parachute 0.4% 2 2.5 50% 0 1 1 –
28 Anglepoise 0.4% 2 2.5 100% 0 1 1 –
29 Plykea 0.4% 2 3 50% 0 2 0 –
30 Kohler 0.4% 2 3 50% 1 1 0 –
31 Dulux 0.4% 2 3 100% 0 2 0 –
32 Superfront 0.4% 2 3.5 50% 0 2 0 –
33 West Elm 0.4% 2 3.5 0% 0 2 0 –
34 Floyd 0.4% 2 3.5 50% 1 1 0 –
35 Moen 0.4% 2 4.5 100% 0 2 0 –
36 Chairish 0.4% 2 6.5 50% 0 1 1 –
37 Crypton 0.2% 1 1 0% 1 0 0 –
38 American Leather 0.2% 1 1 100% 0 1 0 –
39 La-Z-Boy 0.2% 1 1 100% 0 1 0 –
40 Casper 0.2% 1 1 100% 0 1 0 –
41 Tempur 0.2% 1 1 100% 0 1 0 –
42 Emma 0.2% 1 1 100% 0 1 0 –
43 Sleep Number 0.2% 1 1 0% 0 1 0 –
44 Kartell 0.2% 1 1 100% 0 1 0 –
45 FlexiSpot 0.2% 1 1 0% 0 1 0 –
46 Secretlab 0.2% 1 1 0% 0 1 0 –
47 Varier 0.2% 1 1 0% 0 1 0 –
48 Fermob 0.2% 1 1 100% 0 1 0 –
49 Clei 0.2% 1 1 100% 0 1 0 –
50 Corian 0.2% 1 1 0% 1 0 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Houzz 3 answers
  2. Google 3 answers
  3. Trustpilot 2 answers
  4. Sagulator 1 answers
  5. Instagram 1 answers
  6. ScamAdviser 1 answers
  7. Reddit 1 answers
  8. Yelp 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. GREENGUARD 7 answers
  2. FSC 5 answers
  3. CertiPUR-US 3 answers
  4. GOTS 2 answers
  5. EU Ecolabel 2 answers
  6. CARB 1 answers
  7. National Kitchen & Bath Association 1 answers
  8. DIN 1 answers
  9. WRAS 1 answers
  10. Supima 1 answers
  11. ASPCA 1 answers
  12. FIDI 1 answers
Brands not in the ranking (37)

Brands the answers named that are not furniture and home decor brands, so they are left out of the ranking.

  1. TaskRabbit 5 answers
  2. Facebook 5 answers
  3. Etsy 5 answers
  4. Amazon 5 answers
  5. TP-Link 3 answers
  6. 3M 2 answers
  7. Klarna 2 answers
  8. Craigslist 2 answers
  9. Facebook Marketplace 2 answers
  10. Gumtree 2 answers
  11. Halo 1 answers
  12. BenQ 1 answers
  13. Affirm 1 answers
  14. Freecycle 1 answers
  15. Nature's Miracle 1 answers
  16. Sticky Paws 1 answers
  17. Old English 1 answers
  18. Lugg 1 answers
  19. tesa 1 answers
  20. eBay 1 answers
  21. SketchUp 1 answers
  22. Tommee Tippee 1 answers
  23. Costco 1 answers
  24. Buy Nothing 1 answers
  25. Rocco & Roxie 1 answers
  26. Soft Paws 1 answers
  27. AnyVan 1 answers
  28. Planner 5D 1 answers
  29. Woolino 1 answers
  30. Patch 1 answers
  31. PayPal 1 answers
  32. Feliway 1 answers
  33. Puracy 1 answers
  34. Homestyler 1 answers
  35. TJ Maxx 1 answers
  36. Better Life 1 answers
  37. Apple 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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