SI SECTOR INDEX · GLOBAL

Which insurance brands does SI recommend?

500 insurance questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
Does pay-per-mile car insurance make sense if I barely drive? Consideration By MilesAllstateNationwide
Where can I buy annual car hire excess cover? Decision RentalCover.comiCarhireinsuranceinsurance4carhire
Is breakdown cover through my insurer worth adding? Consideration AARACAAA
Where can I buy car insurance for just one week? Decision TempcoverCuvvaVeygo
Which health insurers have the best mental health benefits? Consideration CignaBupaAllianz
I'm moving to Portugal next month, how do I get health cover sorted? Decision MédisMulticareAllianz
Is international health insurance worth it for digital nomads? Consideration SafetyWingGenkiCigna
How do I buy term life insurance online without an agent? Decision LadderEthosBestow
SafetyWing or a full expat health plan for long-term nomads? Consideration SafetyWingCignaAllianz
Where can I buy visa-compliant travel insurance for Europe quickly? Decision AXAEurop AssistanceAllianz
Which insurance comparison sites are actually trustworthy? Consideration Compare the MarketMoneySuperMarketGoCompare
Best renters insurance for students? Consideration LemonadeState FarmEndsleigh
Best home insurers for high-value homes and art collections? Consideration ChubbPURE InsuranceHiscox
Best international life insurance for expats? Consideration ZurichMetLifeWilliam Russell
Best travel insurance for travellers over 80? Consideration StaysureAllClearSaga
How do I insure a year-long round-the-world trip? Consideration World NomadsSafetyWingTrue Traveller
Is digital nomad insurance better than regular travel insurance? Consideration SafetyWingGenkiCigna
Which pet insurers cover hereditary conditions without a fight? Consideration TrupanionEmbraceHealthy Paws
Best pet insurance for French bulldogs? Consideration TrupanionEmbracePetplan
Can I get insurance for a rabbit or a parrot? Consideration PetplanExotic DirectNationwide
Best cat insurance for older cats prone to kidney disease? Consideration TrupanionEmbracePetplan
Which insurers are known for paying claims quickly? Consideration USAAAmicaNFU Mutual
Are homes in wildfire areas getting harder to insure? Awareness State FarmAllstate
Which insurers are friendly to drivers over 75? Consideration SagaThe Hartford
How do I get short-term insurance for practising in my parent's car? Decision VeygoMarmalade
LIVE RANKING Insurance
  1. 1 Allianz 2%
  2. 2 SafetyWing 1.8%
  3. 3 World Nomads 1.2%
  4. 4 Trupanion 1.2%
  5. 5 Petplan 1.2%
  6. 6 Cigna 1%
  7. 7 AXA 0.8%
  8. 8 Bupa 0.8%
500 questions · 71 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Allianz 2% 10 2.9 60% 0 8 2 –
2 SafetyWing 1.8% 9 1.6 56% 1 6 2 –
3 World Nomads 1.2% 6 1 67% 1 3 2 –
4 Trupanion 1.2% 6 1 83% 0 5 1 –
5 Petplan 1.2% 6 2.2 67% 0 6 0 –
6 Cigna 1% 5 2 80% 0 5 0 –
7 AXA 0.8% 4 1.8 25% 0 3 1 –
8 Bupa 0.8% 4 3 75% 0 4 0 –
9 Lemonade 0.6% 3 1.3 100% 0 2 1 –
10 State Farm 0.6% 3 1.3 33% 1 2 0 –
11 Veygo 0.6% 3 2 100% 0 1 2 –
12 Genki 0.6% 3 2 67% 0 2 1 –
13 Endsleigh 0.6% 3 2 67% 0 1 2 –
14 Embrace 0.6% 3 2 100% 0 3 0 –
15 Hagerty 0.4% 2 1 100% 0 2 0 –
16 Adrian Flux 0.4% 2 1 100% 0 2 0 –
17 Zurich 0.4% 2 1 100% 0 2 0 –
18 LV= 0.4% 2 1.5 100% 0 2 0 –
19 Marmalade 0.4% 2 1.5 100% 0 1 1 –
20 Staysure 0.4% 2 1.5 100% 0 2 0 –
21 AllClear 0.4% 2 1.5 100% 0 2 0 –
22 Exotic Direct 0.4% 2 1.5 0% 0 2 0 –
23 Allstate 0.4% 2 2 50% 1 1 0 –
24 Saga 0.4% 2 2 100% 0 2 0 –
25 MetLife 0.4% 2 2 50% 0 2 0 –
26 True Traveller 0.4% 2 2.5 50% 0 1 1 –
27 Healthy Paws 0.4% 2 2.5 100% 0 2 0 –
28 Nationwide 0.4% 2 3 50% 0 2 0 –
29 NFU Mutual 0.4% 2 4 50% 0 2 0 –
30 Policygenius 0.4% 2 4.5 50% 0 1 1 –
31 RentalCover.com 0.2% 1 1 100% 0 0 1 –
32 By Miles 0.2% 1 1 100% 0 1 0 –
33 AA 0.2% 1 1 0% 0 1 0 –
34 Tempcover 0.2% 1 1 100% 0 0 1 –
35 Alan 0.2% 1 1 0% 0 1 0 –
36 Compare the Market 0.2% 1 1 100% 0 1 0 –
37 Jewelers Mutual 0.2% 1 1 0% 0 1 0 –
38 GradGuard 0.2% 1 1 0% 0 0 1 –
39 Chubb 0.2% 1 1 100% 0 1 0 –
40 Ladder 0.2% 1 1 0% 0 0 1 –
41 Prudential 0.2% 1 1 0% 0 1 0 –
42 DAN 0.2% 1 1 100% 0 1 0 –
43 Snowcard 0.2% 1 1 100% 0 1 0 –
44 UHIP 0.2% 1 1 0% 0 1 0 –
45 Battleface 0.2% 1 1 100% 0 0 1 –
46 iCarhireinsurance 0.2% 1 2 100% 0 0 1 –
47 The Hartford 0.2% 1 2 100% 0 1 0 –
48 RAC 0.2% 1 2 0% 0 1 0 –
49 Cuvva 0.2% 1 2 100% 0 0 1 –
50 One Call 0.2% 1 2 100% 0 1 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Trustpilot 5 answers
  2. J.D. Power 3 answers
  3. Which? 2 answers
  4. BCIS 1 answers
  5. Kelley Blue Book 1 answers
  6. Parkers 1 answers
  7. Macmillan Cancer Support 1 answers
  8. Reddit 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. AM Best 3 answers
  2. Moody's 3 answers
  3. Thatcham Research 2 answers
  4. NAIC 2 answers
  5. National Flood Insurance Program 2 answers
  6. Defaqto 2 answers
  7. California FAIR Plan 2 answers
  8. S&P Global 2 answers
  9. Financial Conduct Authority 1 answers
  10. National Health Insurance (Japan) 1 answers
  11. SNS 1 answers
  12. FDA 1 answers
Brands not in the ranking (20)

Brands the answers named that are not insurance brands, so they are left out of the ranking.

  1. Global Rescue 3 answers
  2. Airbnb 2 answers
  3. Amazon 2 answers
  4. Uber 2 answers
  5. Tesla 1 answers
  6. Deliveroo 1 answers
  7. Hyundai 1 answers
  8. Teladoc Health 1 answers
  9. Apple 1 answers
  10. AMREF Flying Doctors 1 answers
  11. Lyft 1 answers
  12. Kia 1 answers
  13. LexisNexis 1 answers
  14. Vrbo 1 answers
  15. PayPal 1 answers
  16. Samsung 1 answers
  17. Medjet 1 answers
  18. Toyota 1 answers
  19. Volkswagen 1 answers
  20. Skoda 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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