SI SECTOR INDEX · GLOBAL

Which mother and baby brands does SI recommend?

500 mother and baby questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
How do anti-colic bottles actually work? Awareness Dr. Brown'sPhilips AventTommee Tippee
best diapers for a heavy wetter at night Consideration HuggiesPampersSposie
Which diaper bag should I pick as a baby shower gift? Decision Skip HopItzy RitzyLässig
What is a wearable breast pump and how does it work? Awareness ElvieWillowMomcozy
Which diapers are least likely to cause rashes? Consideration PampersHuggiesBambo Nature
Is a baby food delivery subscription worth signing up for? Decision Little SpoonYumiMamamade
what is a stroller frame for infant car seats? Awareness ChiccoBaby TrendGraco
are fragrance-free diapers worth it for an eczema-prone baby? Consideration Bambo NatureHuggiesPampers
which bottle sterilizer should I put on my baby registry? Decision Philips AventBaby BrezzaTommee Tippee
what is a swaddle transition sleep sack? Awareness Love to DreamHALOZipadee-Zip
Best cloth nappies for a total beginner? Consideration bumGeniusTotsBotsBambino Mio
Cheapest replacement nipples that fit most bottles? Decision Philips AventTommee TippeeComotomo
How are app-connected baby monitors different from ones with a parent unit? Awareness NanitOwletInfant Optics
best wipes for babies with really sensitive skin Consideration WaterWipesPampersHuggies
where can I buy spare valves and membranes for a breast pump? Decision MedelaSpectraMaymom
which plastic-free baby wipes actually hold up and don't tear? Consideration WaterWipesMum & YouJackson Reece
which sippy cup should I buy for a 6 month old? Decision Doidy Cupezpzb.box
eco diapers that don't leak, any recommendations? Consideration Bambo NatureNatyCoterie
What's a good bottle set to give as a baby shower gift? Decision Philips AventTommee TippeeComotomo
Are diaper pails worth it or is a regular bin with a lid fine? Consideration Diaper GenieTommee TippeeUbbi
budget breast pump that's still decent, which one should I buy? Decision SpectraLansinohMedela
best formula for a gassy newborn Consideration EnfamilSimilacAptamil
how much should I spend on a decent stroller? Decision GracoJoieBaby Jogger
is European baby formula really better or is that hype? Consideration HiPPHolleKendamil
Which infant car seat should I buy if it needs to fit two different cars? Decision ChiccoNunaCybex
LIVE RANKING Mother and baby
  1. 1 Philips Avent 3.4%
  2. 2 Bugaboo 2.8%
  3. 3 Medela 2.4%
  4. 4 Frida 2.2%
  5. 5 Graco 2.2%
  6. 6 Cybex 2%
  7. 7 Huggies 1.8%
  8. 8 Pampers 1.8%
500 questions · 188 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Philips Avent 3.4% 17 1.8 76% 1 11 5 –
2 Bugaboo 2.8% 14 2.2 93% 0 11 3 –
3 Medela 2.4% 12 1.8 75% 1 7 4 –
4 Frida 2.2% 11 1.3 82% 2 6 3 –
5 Graco 2.2% 11 1.6 73% 1 5 5 –
6 Cybex 2% 10 3.3 90% 0 6 4 –
7 Huggies 1.8% 9 1.7 89% 1 8 0 –
8 Pampers 1.8% 9 1.7 89% 0 9 0 –
9 Lansinoh 1.8% 9 2 78% 1 5 3 –
10 Nuna 1.8% 9 2.1 100% 0 7 2 –
11 UPPAbaby 1.8% 9 2.2 89% 0 7 2 –
12 Dr. Brown's 1.8% 9 2.3 56% 1 5 3 –
13 Tommee Tippee 1.6% 8 1.9 38% 1 4 3 –
14 Babyzen 1.6% 8 2.3 100% 0 6 2 –
15 Comotomo 1.4% 7 2 86% 0 5 2 –
16 Mustela 1.4% 7 2.6 86% 0 5 2 –
17 Baby Jogger 1.2% 6 2.7 100% 0 4 2 –
18 WaterWipes 1% 5 1 60% 1 4 0 –
19 Chicco 1% 5 1.6 80% 1 3 1 –
20 Skip Hop 1% 5 1.8 100% 0 3 2 –
21 Lovevery 1% 5 1.8 60% 0 3 2 –
22 Joie 1% 5 2.8 80% 0 2 3 –
23 HABA 1% 5 3.2 100% 0 4 1 –
24 Enfamil 0.8% 4 1.3 75% 0 3 1 –
25 Spectra 0.8% 4 1.3 75% 0 2 2 –
26 Ergobaby 0.8% 4 1.3 100% 0 3 1 –
27 Similac 0.8% 4 1.8 75% 0 3 1 –
28 Munchkin 0.8% 4 1.8 100% 0 4 0 –
29 MAM 0.8% 4 2 75% 0 4 0 –
30 Earth Mama 0.8% 4 2.3 100% 0 3 1 –
31 Baby Brezza 0.8% 4 2.3 75% 0 3 1 –
32 Coterie 0.8% 4 2.5 100% 0 4 0 –
33 Joolz 0.8% 4 2.8 100% 0 3 1 –
34 BabyBjörn 0.8% 4 2.8 100% 0 3 1 –
35 VTech 0.8% 4 2.8 75% 1 2 1 –
36 Fisher-Price 0.8% 4 2.8 100% 0 2 2 –
37 Maxi-Cosi 0.8% 4 3 100% 0 3 1 –
38 Melissa & Doug 0.8% 4 4.5 75% 0 3 1 –
39 Boon 0.6% 3 1 100% 0 1 2 –
40 Nanit 0.6% 3 1 67% 1 1 1 –
41 Clearblue 0.6% 3 1.3 33% 1 2 0 –
42 Bambo Nature 0.6% 3 1.7 100% 0 3 0 –
43 Elvie 0.6% 3 1.7 0% 1 2 0 –
44 Love to Dream 0.6% 3 1.7 100% 1 2 0 –
45 Owlet 0.6% 3 1.7 33% 1 2 0 –
46 Seraphine 0.6% 3 1.7 100% 0 3 0 –
47 Tiny Love 0.6% 3 1.7 100% 0 1 2 –
48 HALO 0.6% 3 2 100% 1 2 0 –
49 PlanToys 0.6% 3 2 100% 0 2 1 –
50 Green Toys 0.6% 3 2 100% 0 3 0 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Consumer Reports 3 answers
  2. Cochrane 2 answers
  3. Healthy Babies Bright Futures 1 answers
  4. Which? 1 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. American Academy of Pediatrics 8 answers
  2. WHO 7 answers
  3. FDA 6 answers
  4. NHS 4 answers
  5. CDC 4 answers
  6. European Union 4 answers
  7. ADAC 2 answers
  8. International Hip Dysplasia Institute 2 answers
  9. National Eczema Association 2 answers
  10. Environment Agency 1 answers
  11. Safe Kids Worldwide 1 answers
  12. ASTM 1 answers
Brands not in the ranking (40)

Brands the answers named that are not mother and baby brands, so they are left out of the ranking.

  1. Amazon 8 answers
  2. Aveeno 8 answers
  3. CeraVe 7 answers
  4. Thule 6 answers
  5. Aquaphor 5 answers
  6. La Roche-Posay 5 answers
  7. eBay 4 answers
  8. Vaseline 4 answers
  9. Ritual 3 answers
  10. H&M 3 answers
  11. Palmer's 3 answers
  12. Weleda 3 answers
  13. Vinted 3 answers
  14. Costco 2 answers
  15. Facebook 2 answers
  16. OXO 2 answers
  17. Braun 2 answers
  18. Tide 2 answers
  19. Kirkland Signature 2 answers
  20. IKEA 2 answers
  21. Seventh Generation 2 answers
  22. Cetaphil 2 answers
  23. Bio-Oil 2 answers
  24. Aldi 2 answers
  25. Bepanthen 2 answers
  26. Eufy 2 answers
  27. Persil 2 answers
  28. Ecover 2 answers
  29. Dagne Dover 2 answers
  30. Blue Lizard 2 answers
  31. Badger 2 answers
  32. Osprey 1 answers
  33. Yogasleep 1 answers
  34. Withings 1 answers
  35. Cantu 1 answers
  36. Nature Made 1 answers
  37. Vitafusion 1 answers
  38. The Ordinary 1 answers
  39. Panache 1 answers
  40. Temu 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

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