SI SECTOR INDEX · GLOBAL

Which telecoms brands does SI recommend?

500 telecoms questions tracked in Claude Opus 5.5 answers, with no country given.

Question Model Top mentioned brands
What is an MVNO and how can it be so much cheaper? Awareness giffgaffO2Mint Mobile
best eSIM for a month backpacking around Southeast Asia Consideration AiraloHolaflyNomad
Are there any unlimited data plans with no contract and no credit check? Decision VisibleMetro by T-MobileCricket Wireless
What's the difference between low-earth-orbit satellite internet and the old kind? Awareness HughesNetViasatStarlink
Is a local SIM card cheaper than a travel eSIM in Thailand? Consideration AISTruedtac
What's the cheapest plan with just a few GB of data for light use? Decision TelloMint MobileLebara
How do travel eSIMs work, and do I keep my own number? Awareness AiraloHolaflyNomad
Should I switch from Vodafone to a cheaper network that uses the same masts? Consideration VodafoneVOXITalkmobile
Which budget network should I choose if I want the lowest monthly bill? Decision TelloMint MobileVisible
What parental controls do broadband providers offer? Awareness BTSkyVirgin Media
Which mobile providers have the best customer service? Consideration Tesco MobilegiffgaffSky Mobile
What's the cheapest prepaid plan that still has decent data? Decision Mint MobileVisiblegiffgaff
Which carriers have the strongest protection against SIM swap fraud? Consideration VerizonAT&TT-Mobile
Which internet plans come with whole-home Wi-Fi coverage included? Decision BTSkyVirgin Media
Do carrier spam-blocking features actually work? Consideration T-MobileAT&TVerizon
Which TV and broadband bundle should I pick for a family that loves sports? Decision SkyVirgin MediaBT
best mobile plans for a small business with staff on the road Consideration TelstraEEVerizon
Where can I compare travel eSIM prices for a trip to the USA? Decision AiraloHolaflyNomad
Is Nomad a reliable eSIM for a two-week trip to South Korea? Consideration NomadKTSK Telecom
Where's the cheapest place to buy a tourist SIM in Mexico? Decision TelcelAT&TMovistar
How do I turn on my carrier's free spam call filter? Decision T-MobileAT&TVerizon
Which plan should I choose for monthly work trips to Singapore and Hong Kong? Decision AiraloNomadHolafly
What is satellite texting on phones and when does it work? Awareness T-MobileStarlink
Which carriers have the most reliable 5G network? Consideration T-MobileEE
Which providers guarantee a fixed price for the whole contract? Decision VerizonT-Mobile
LIVE RANKING Telecoms
  1. 1 Starlink 3%
  2. 2 T-Mobile 3%
  3. 3 Airalo 2%
  4. 4 Holafly 1.6%
  5. 5 Lebara 1.6%
  6. 6 Verizon 1.4%
  7. 7 giffgaff 1.4%
  8. 8 AT&T 1.2%
500 questions · 55 brands · October 2026 See the full ranking

Brand ranking

Visibility rate: answers naming the brand out of the sector's 500 answers. Average position is where in the answer the brand is first named. Only this sector's brands are ranked. Monthly change appears from the second measurement.

#BrandVisibilityAnswersAvg. positionPositiveStageChange
1 Starlink 3% 15 1.3 60% 3 8 4 –
2 T-Mobile 3% 15 3.1 40% 4 7 4 –
3 Airalo 2% 10 1.4 30% 1 6 3 –
4 Holafly 1.6% 8 2.5 25% 1 4 3 –
5 Lebara 1.6% 8 3.1 50% 0 3 5 –
6 Verizon 1.4% 7 2.4 57% 1 3 3 –
7 giffgaff 1.4% 7 3.9 29% 1 2 4 –
8 AT&T 1.2% 6 3 50% 1 2 3 –
9 Nomad 1% 5 3 40% 1 2 2 –
10 Mint Mobile 0.8% 4 2 25% 1 0 3 –
11 Saily 0.8% 4 4 25% 1 2 1 –
12 Smarty 0.8% 4 4.5 25% 0 0 4 –
13 Sky 0.6% 3 1.7 33% 1 0 2 –
14 Visible 0.6% 3 2 33% 0 0 3 –
15 BT 0.6% 3 2 33% 1 0 2 –
16 VOXI 0.6% 3 3 33% 0 2 1 –
17 Virgin Media 0.6% 3 3 33% 1 0 2 –
18 EE 0.6% 3 4 67% 0 2 1 –
19 Tello 0.4% 2 1 0% 0 0 2 –
20 Lyca Mobile 0.4% 2 1.5 100% 0 1 1 –
21 Lycamobile 0.4% 2 1.5 50% 0 1 1 –
22 AIS 0.4% 2 3 100% 0 2 0 –
23 Ubigi 0.4% 2 4 0% 0 1 1 –
24 Xfinity 0.4% 2 5 0% 0 0 2 –
25 HughesNet 0.2% 1 1 0% 1 0 0 –
26 B4RN 0.2% 1 1 100% 0 1 0 –
27 Vodafone 0.2% 1 1 0% 0 1 0 –
28 Telstra 0.2% 1 1 100% 0 1 0 –
29 Google Fi 0.2% 1 1 100% 0 1 0 –
30 Orange 0.2% 1 1 0% 1 0 0 –
31 Metro by T-Mobile 0.2% 1 2 0% 0 0 1 –
32 O2 0.2% 1 2 0% 1 0 0 –
33 Viasat 0.2% 1 2 0% 1 0 0 –
34 True 0.2% 1 2 100% 0 1 0 –
35 Telcel 0.2% 1 2 100% 0 0 1 –
36 KT 0.2% 1 2 0% 0 1 0 –
37 Cricket Wireless 0.2% 1 3 0% 0 0 1 –
38 dtac 0.2% 1 3 100% 0 1 0 –
39 Talkmobile 0.2% 1 3 0% 0 1 0 –
40 SK Telecom 0.2% 1 3 0% 0 1 0 –
41 OneWeb 0.2% 1 4 0% 1 0 0 –
42 Movistar 0.2% 1 4 0% 0 0 1 –
43 TalkTalk 0.2% 1 4 100% 1 0 0 –
44 Singtel 0.2% 1 4 0% 0 0 1 –
45 LG U+ 0.2% 1 4 0% 0 1 0 –
46 StarHub 0.2% 1 5 0% 0 0 1 –
47 Boost Mobile 0.2% 1 6 100% 0 0 1 –
48 Viettel 0.2% 1 6 100% 0 1 0 –
49 CSL 0.2% 1 6 0% 0 0 1 –
50 amaysim 0.2% 1 7 100% 0 0 1 –

Stage column: answers naming the brand in awareness · consideration · decision questions.

Sources SI points to

Sites and platforms the answers suggest checking.

  1. Opensignal 9 answers
  2. Reddit 8 answers
  3. Ookla 6 answers
  4. Trustpilot 5 answers
  5. nPerf 4 answers
  6. Uswitch 4 answers
  7. WhistleOut 4 answers
  8. Downdetector 3 answers
  9. MoneySavingExpert 2 answers
  10. Which? 2 answers
  11. RootMetrics 2 answers
  12. Consumer Reports 2 answers

Organisations named

Public bodies, regulators and associations; they are not ranked as brands.

  1. Ofcom 7 answers
  2. FCC 6 answers
  3. Telecommunications Industry Ombudsman 3 answers
  4. European Union 2 answers
  5. CCTS 2 answers
  6. eduroam 1 answers
  7. Ombudsman Services 1 answers
  8. ECOWAS 1 answers
  9. CISAS 1 answers
  10. ACMA 1 answers
  11. ComReg 1 answers
  12. Telecommunications Dispute Resolution 1 answers
Brands not in the ranking (40)

Brands the answers named that are not telecoms brands, so they are left out of the ranking.

  1. Apple 39 answers
  2. Google 29 answers
  3. WhatsApp 13 answers
  4. Microsoft 6 answers
  5. Netflix 5 answers
  6. YouTube 4 answers
  7. Signal 3 answers
  8. Samsung 3 answers
  9. RingCentral 2 answers
  10. PayPal 2 answers
  11. UNiDAYS 2 answers
  12. Student Beans 2 answers
  13. Amazon 2 answers
  14. Splitwise 1 answers
  15. Back Market 1 answers
  16. Experian 1 answers
  17. TP-Link 1 answers
  18. Twitch 1 answers
  19. Zoom 1 answers
  20. OXXO 1 answers
  21. PingPlotter 1 answers
  22. Truecaller 1 answers
  23. Cloudflare 1 answers
  24. Xplora 1 answers
  25. Equifax 1 answers
  26. eero 1 answers
  27. Sony 1 answers
  28. TNT Sports 1 answers
  29. 8x8 1 answers
  30. Dialpad 1 answers
  31. Garmin 1 answers
  32. OpenDNS 1 answers
  33. TikTok 1 answers
  34. TransUnion 1 answers
  35. Asus 1 answers
  36. Vonage 1 answers
  37. Yubico 1 answers
  38. Instagram 1 answers
  39. Netgear 1 answers
  40. Rebtel 1 answers

METHOD

How this ranking is built

01

Questions

The questions are unbranded, in English and give no country, modelled on what people ask on forums, review sites and in the search box; the same set is asked every month.

02

Answers

Every answer in this measurement comes from Claude Opus 5.5, without web search. We record the brands each answer names, their order and the tone.

03

Limits

SI answers vary a little each time and the model's knowledge stops at a point in time, so current prices and campaigns may not show up.

NEXT STEP

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