Brantial
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COMPARISON / SCRUNCH

Brantial vs Scrunch: an Independent Product or a DXP Module

Scrunch was among the technically most mature products, and serving agent-optimised pages at the edge is still unique. It joined Sitecore in June 2026, which adds enterprise distribution while raising questions about roadmap independence and pricing flexibility.

PRODUCT VIEWFrom the live product interface
Entry PricingMonthly, public
Brantial$49
Otterly$29
Peec AI$95
Profound$399+
The Execution LayerWho executes in the category
1/4EXECUTION
Brantial: includedRivals: recommendations
Coverage ExpansionEngines tracked, 12 months
Brantial engines
What Does the Entry Plan Include?Engines included at the entry tier
Brantial: 6 engines6
Profound: ChatGPT only1
Peec AI: 3 engines3
Otterly: 3 engines3
The Honesty RuleOn every table
3"pick the rival" cards
PRICING RE-VERIFIED QUARTERLY

THE HONEST PART

When You Should Choose Scrunch

If You Already Run Sitecore

Buying from the same vendor and adding to an existing contract shortens procurement.

Serving Agents at the Edge

If serving agents distinct content at the CDN edge is the strategy, we do not offer it.

Procurement Comfort

If you need a large software group behind the vendor, Sitecore provides that.

Multi-region Rollout

For multi-region enterprise rollouts their ecosystem is wider today.

LINE BY LINE

Criterion by Criterion

Scrunch figures come from the pre-acquisition public pricing page and press releases, and packaging may change under Sitecore.

CRITERION
Brantial
Scrunch
NOTE
Entry price
$119
$250
Scrunch has no free plan
Engine coverage at entry
3 engines
4 engines
One engine ahead at entry
Edge agent experience
-
Yes
A genuinely distinctive Scrunch capability
Content execution
Workflow Agent
Partial
Scrunch leans to recommendations and serving
Turkish UI
Yes
-
Turkish prompt tracking is technically possible
Independence
Independent roadmap
Inside Sitecore
Distribution up, flexibility down

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