INDUSTRY GUIDE
Retail & E-commerce
SI visibility
Evaluate visibility in product discovery, retailer selection and shopping questions.
INDUSTRY CONTEXT
Visibility starts with the right question.
Product brands, retailers and marketplaces play different roles in shopping answers. A marketplace mention does not mean your brand on that marketplace was recommended. Organize measurement around product needs, budget and purchase conditions, recording product and seller names separately.
DISCOVERY QUESTIONS
Start with your customer’s question.
Illustrative questions, not search volumes or measured answer results.
- 01
What should I look for in a quiet vacuum cleaner for a small home?
- 02
How can I compare online stores with clear return policies?
- 03
How should I compare warranty and delivery terms across sellers?
CONTENT PRIORITIES
Clearer information. Stronger evidence.
Product identity
Publish consistent model codes, variants, brands and specifications to distinguish similar products.
Purchase conditions
Make availability, delivery, returns and warranty information accessible from the product page.
Brand and seller distinction
Record the recommended product, seller and cited source separately in each answer.
BRANTIAL RESEARCH
Take a closer look at the published work.
Read this work within its stated date, scope and sample. Its results are not a live industry ranking or a guarantee of future performance.
Türkiye Retail & E-commerce SI Visibility Report: One Brand Holds Half the Answer Layer
28 brands ranked · 6 answer engines · Brantial SI Authority Index
Read the studyMONTHLY SI RANKING
Which brands does SI recommend in this sector?
The SI Sector Index counts the brands named in answers to 500 English questions about this industry, every month.
Amazon 11.6% · eBay 7.2% · Vinted 3%
78 brands named
See the rankingMEASUREMENT APPROACH
Turn discovery into a working plan.
Define your questions
Specify the audience, market and need. Keep branded questions separate from unbranded discovery questions.
Inspect answers and sources
Record mentions, recommendation context and cited pages separately. Retain the engine, language and measurement date with each result.
Improve and measure again
Update priority content and revisit the same question set. Avoid treating different periods or samples as a single comparable score.
FOR YOUR BRAND
Where is your brand in the next answer?
Explore your brand’s visibility or discuss your industry-specific measurement goals with our team.